Setting your SEO Activity budget

You’re one of those companies out there who has understood that the web is nothing static. You understand that there is no such thing as “building a website”, but you know that you have to “develop you website” continuously. You get that the search engines bring you about 40% of your traffic and that the SEO traffic seems to convert better than the other traffic.

Good for you, cause this blog post is for you to keep.

Thoughts on SEO Future and how to rank on a realtime web

I got asked on Twitter about what this article from Read Write web would affect search engine optimization in the future. I haven’t written anything on SEO for a while so I thought I might take the opportunity to write a bit more extensively on what I believe to be the most important aspects to take into account for the coming year.

The Internet is Matter, let’s try to bend it

Have you ever thought about what the Internet consists of? Does it have a mass? Does it actually physically exist else than as an abstract being we’re able to use to express ourselves and communicate.

I started thinking about this when I was watching a commercial on web-tv the other day. I thought “Yes. The Internet must be a matter as it has a mass and it has a volume. In order to communicate through the web, it needs to reflect light. Otherwise we would not be able to see it. Considering even light bends when effected by gravity, and the web reflects light, it must too consist of matter. So, what is the density of the web and how can we bend it?”

What you Must know about the Facebook Promotional Guidelines

Yesterday I wrote a piece which publicly showed a fraction of the anger I have towards Facebook right now. Not the community of people but at the rules being imposed on us that work with the platform. The post was not at all constructive, but I had to give space for my anger in some way. This post is more of the constructive how to kind. Although I cannot hide my satire in some places…

As you can understand, it wasn’t only the most recent changes that sparked my anger. Ever since the new Promotional Guidelines were released on the 5th of November of last year, there have been a series of bad changes for us who use Facebook for promotions.

As I hate reading stuff before testing, I have run into some hurdles along the way. I write this post so that you might not.

Facebook Idiots can go to Hell

I’ve had it. Enough is enough. Facebook has finally shown they cannot handle their position as number 1 in the social scene online. I am completely and utterly disappointed with Mark his crew. Haven’t they learned anything from their past or anything from the web?

I was thinking that when the latest update of the terms and conditions came along it was a mere high five to the legislators of some idiot government somewhere. The new rules stated three extremely important changes to the Facebook page terms of service:

The Ultimate Facebook Page Resource Page

A blog post with all the resources you need to create good Facebook Pages for yourself or your business.

First off you need to start by creating a HTML document. If you are an e-mail programmer then you’ll become an expert in Facebook landing pages in no time. Basically the thumb rule is to NOT use div’s but use tables. I know some of you out there got some allergic reaction to what I just said, but I promise you that you don’t want some browser versions to come frigg with your classes which can be the case.

Be Sure You are 100% Inaccurate Whilst being 100% Correct

Love this talk from TED. It is only two minutes in length but it summons up just about everything I try to get through just about every day. There are so many “truths” out there, so many thoughts that are nothing other than things seen from one perspective.

If you Meet Expectations, You are Not Doing a Good Job

There is a change about to take place. We as humans are somehow starting to make an attempt at understanding ourselves without simplifications. We might still limit our scope, but we have at least started to look at facts and situations rather than models. Yes, some models can still be created, but a model is always merely a depiction of a perspective given a set of circumstances. What then happens in reality is never very coherent, sometimes not even when all circumstances are met.

Behavioral economics are growing in influence. This makes me glad. I am an ex-econometrics student who has always been fond in looking to the individual rather than the model. Well, I love making models, but for me a model, a strategy or a tool set is always flawed if it doesn’t continuously change.

Facebook Zero will Push Mobile Facebook beyond 100 million

Facebook Zero is soon to launch on zero.facebook.com. Basically it is a mobile platform that is slimmed to fit even the least empowered 1k/s mobile connection. They have basically stripped Facebook from all the stuff that makes it heavy such as profile pictures, image banks and crazily loading scripts.

Adding More than One FBML box to your Facebook Page

Yesterday I launched a video on YouTube where I described how you can add several FBML boxes to your Facebook Page. I have previously written about how to extend your Facebook Page with applications. Today I decided to write a post about it.