Category: Business

Like any other Marketing Excuse – And Why Change matters

Tweet So I guess you have all seen the photos, the videos and the outcry about the Swedish culture ministers absurd act to eat of a cake installation that resembles the genital mutilation of a black woman. The whole installation is according to my view completely tasteless and absolutely outrageous. I am, however, not saying… Read more »

Think Different – RIP Steve jobs

Tweet Today is a sad sad day, but at the same time it is a day to celebrate an idea that will never die. Dare to THINK different, dare to BE different, dare to be YOURSELF. For all the “crazy ones” out there. Steve Jobs lives on in our heart, mind and soul. Here’s to… Read more »

Ellos at the forefront of Nordic Digital e-commerce

Tweet If I would have told you two years ago that in 2011, one of the leading e-commerce companies in the Nordics, would be a catalog/distance retail company, it would probably not seem too far stretched. However, when you consider this specific company, the kind of clothes they retail and their target group, I assume,… Read more »