Digital Marketing Blog
March 21, 2011
Facebook Deals were introduced just a few months ago and is yet to be rolled out in many countries. There aren’t any real cases to be spoken of, but the potential of connecting the online to the offline makes Deals important enough to not look away from. This article will discuss some of this potential.
Yes, there are several other applications and implications to using Deals, but these are the two most prominent areas of usage I see on the horizon. Please feel free to build on the examples given below in your own blog.
But first, let’s start with a word or two about Facebook places
Without Facebook Places, the deals setting wouldn’t be possible. Basically, Facebook has allowed for users to check in to “real places” offline, and thus connecting the digital world to the physical one.
Facebook has the belief that we as humans have more fun when we experience things in a social setting. The purpose of a check in then becomes to tell your friends where you are and thus opening your decision of movement to online interaction. To many people this behavior appears as completely pointless, however, considering the growth of foursquare and gowalla, I would pretty much consider it a behavior we as humans deem necessary in our aim to socialize.
There are basically two situations where you would want to have a look at Deals. You have a brand and you want to drive traffic to resellers or you are a local business and want to reward loyalty to your store.
Brand working with resellers
The best, but probably the most difficult way to work with Facebook Deals is to try and drive traffic to your local resellers.
Today you have no control of how they place your product in their shelf. They basically either strike a “deal” with a supplier or adjust their shelf placements according to how people buy. Deals is a great way to give your followers a chance to find stores that serve your product and give them an upsale offer if they do.
The difficulty lies within actually getting the local reseller on your side and actually allowing for you to display you coupon on their venue. If you are early in adopting this strategy, I am sure they will probably not bother about it, but if you wait, I am sure they will have found their own deals that will pull traffic to their store and you’ve lost the opportunity.
Local businesses rewarding loyalty
The more logical way of using deals will be for small business to reward loyalty. As you can track the frequency your user checks in at your venue, you can also release loyalty rewards that only occur after the person has checked in to your place enough times.
In order to get new traffic and not only reward the in store traffic that you already have, I would recommend that you combine your loyalty offer with a small offer for first time check ins. “All that comes gets, if you stay you get more.” Seems simple enough to understand, right?
What does Facebook want with this format?
I believe that Facebook is looking to further expand the Facebook framework into other areas than online, and as a result, digitalizing “real things” in our surroundings. The vast amount of data available on Facebook, due to their integration with other websites, and because of the constant news feeds, Facebook will be able to use the Deals data to predict sales patterns. When do people buy? What do they get? At what frequency do they do it? This will not be on an aggregate level, but rather on an individual level which means that you as a brand will be able to know, not only who your social influencers are, but also who of them brings in the buck.
March 13, 2011
You might be one of those companies with inexhaustible marketing funds, but most of you aren’t. This probably do mean that you are looking for ways to get your word on the tip of tongues without having to spend a fortune on it. This post helps you with a few techniques on how to make this happen on Facebook.
Structure of your Facebook updates
In order not to get boring you need to mix these three different kind of updates. If you do it successfully, you will experience a real organic growth of your Facebook presence. There is a format that I will use for this exercise called the statement + narrowed question-format. It works very well in combination with links and images/videos.
#1. Sharing News on Facebook
You are probably feeling the heat of modern internet pace. You’re wondering how the hell you can keep up with all the news and how you are supposed to produce all the quality insights other people are sharing online. Well, this might not come as news to you, but you don’t have too.
Sharing news news
All you need to do is to share the latest news. Regardless if you wrote it or not. What you have to share though is your thoughts on it. To me it sounds like a cliche, but seriously, so few of you are sharing other things than what you are the producers off, that I feel like this needs some repetition. Unless you want to turn your marketing department into a media production department you need to find people who already are and start sharing their stuff.
The good thing with sharing news, is that you do not really have to care about the origin of them. You can simply state that this was released by the source and IF (important disclaimer) they are correct, it would have a certain impact on something which is of relevance for you.
So basically, when you construct your news update based on what someone else has written. All you need to focus on is 1. how is this relevant to you and 2. how do you convey this relevance to your followers. The actual production you can leave to someone else. The purpose of this exercise is to make you the source for news within your vertical and Facebook offers a great and interactive format for this to take place, namely the updates.
Sharing product news
Product news are something different in itself. There are about 40% of your followers who expect to get deals and offers/coupons from following you. Now that Facebook has removed the “pre-approval” process on campaigns, you are free to give your followers coupons and offers in the news feed.
The best way to do this is to do it within a news format. In order to make a product into news you have to set it in the frame of urgency. You can do this by making it a Facebook event or by simply uploading the coupon with a set end date to it. The end date should then be used as a reason to communicate the same offer several times.
7 days left
3 days left
24 hours to go
1 hour to go
If you are a bit less aggressive you should try to build it into a more social context such that you create a viral concept around your news story by adding a limiting question to the end of it. “Feature offer this week: [offer], available until Sunday 7th of August. What [product category] color should we choose for our next promotion?” By narrowing the question you add to the posted coupon or similar, you are attracting engagement from your fans based on the simplicity of the question. It is easy to say what your favorite color is, but it is difficult to know what products you have.
Always add a color, a taste or something to the questions you post with your news. This makes it very easy for a lot of people to respond. When they do so, they will share their interaction on the walls of their friends. “Name name has commented on xx” will be the update which with some consideration in used copy for your titles, will draw the attention of the person reading it.
#2. Sharing Resources on Facebook
Resources are a bit different than news in the sense that they do not need the sense of urgency that news do in order to be attractive. Resources are generally something you have created on your website or on an external hub such as YouTube, SlideShare or Flickr.
In order to attract clicks you need to make your resource of discussion or dialogue. There are a couple of tactics I usually use when I want to make a resource into a matter of debate. The best one is not finishing it and then crowd sourcing the solution. Thus giving the power users the option to become co-author of whatever resource I have just created. Then I contribute them by adding their name and a link to their online entity in the header or in the bottom of the resource page.
Another way of making your resources debatable, is by following the same pattern as for the above stated tactic for sharing product news.
A third way is to ask people to translate the resource into their local language. Naturally giving them credit with a link on the “local versions of”-page.
A fourth way is to offer more data and ask people to write their own version of the data on their blogs and post it to the threaded discussion. This might be the least attractive one as you are moving the sources for knowledge onto other places than your owned presence. If you do this, make sure you collect all the more important posts on an appendix page to your original resource so that you continue to own the discussion and be the hub of ALL the knowledge within your vertical.
#3. Sharing your Opinions on Facebook
When you share your opinions on Facebook you really should pay notice to the statement + narrowed question format that I offered above. Let’s say you need to comment on a sensitive issue. Please make the comment or statement, but do not, for all that it is worth, leave the debate open. Close the debate that follows with a very specific and narrowing question.
Let’s say you have been caught with polluting the environment with some sensitive chemical. Let’s say this has leaked to the press and you are being battered by bloggers and press. You make your standard post to your Facebook wall about your investigation into the topic. For most of you, this is probably the worst thing in the world as you will get battered there too. This is being shared between users, just as any other post you do that involves discussion. You seriously do not want to make this the first impression.
So, what you should do is to narrow the mindset of the readers. Eg. “We are investigating the matter leaked into press the other day. If you find any good sources of where we can find information, please post them here.”
By being seemingly transparent, you have also narrowed the frame in which people will most likely write their responses. This does not show weakness, but gives you some time frame in which you can maneuver into a better position to then strike them with “We have been overwhelmed by the response we’ve received and are working day and night to handle the influx of e-mails, posts and bla bla bla…”, thus giving you some more time.
So, that’s for controversy.
When you state your more positive opinions, you should use the limiting format to actually expand the discussion. Perhaps offer two sets of opinions by posting something such as “We are releasing a red and blue version of the product x. Which one do you think will be the big hit?”
This will hopefully induce some kind of animosity between users. This in turn, will make your post spread virally between users that engage. You can then move in as the big diplomat if the discussion gets out of hand and say something like “No need to get physical here. We’re releasing both colors. May the best wo-/man win”.
March 10, 2011
As Facebook announced on the 10th of February this year, they are depreciating the use of FBML starting tomorrow. This means that all of your created welcome landing pages you are yet to deploy in the FBML-application will not be possible from tomorrow (11th of March) onwards.
Existing FBML-boxes do still work
We do not know for how long, but the existing FBML-boxes will work tomorrow as well, but you do good in keeping an eye on the development roadmap at a regular basis to see announcements on when FBML will be completely removed. You might also see this as a great time to start talking to your clients about that you need to rebuild as Facebook has made this update.
What’s the alternative to FBML-welcome pages
In the same post they write about the new types of Facebook iframes that they will be using from now on. It is actually really much better than the old version as you have a lot more freedom now to create webbapps with a wider range of functionality.
I will try to get better at posting tutorials again and my first will be an update to the iframe post I wrote a while back.
December 16, 2010
WRITING IN PROGRESS: As I was writing this blog post, Facebook pulled back their New Facebook Pages and replaced them with the old ones. I will keep you updated on the changes as I find them. We’ve currently got something looking like an “inbetween the new and old design page” where the Tabs are back:
And now they released the update that this was a mistakenly published prototype. I wish it wasn’t.
My first question was: “Where the heck did the Edit page button go”? I was calmed quite fast when I looked in the top right corner and found it there. Nice, the new Facebook Pages are here!
#1 Login as page on Facebook
This is huge. You can now login as the pages you Admin. You can easily change between the accounts you are managing and thus be yourself as well as be the page. Essentially, what this does is that it allows pages to take a more active and social role on Facebook as they can interact with the other users.
If you are not logged in as a page, then you see your own profiles updates and you can browse the network as though you are yourself. But if you are logged in as a page, then you will from now on browse Facebook as a page. Get the updates as a page, and be able to friend people as a page. You will not yet be able to message people, but you will be able to write on their walls as the page.
1. Notifications when logged in as a Facebook page
2. Switching between accounts
#2 You need to treat a Facebook Page like a friend now
I was resetting my privacy settings earlier today and sorting the different friends I have into new groups as I am preparing to open most of my account public. Amongst my friends were all the pages, which were not there before.
This is an interesting move by Facebook, but I suggest you have a look at your privacy settings and set all pages you add in a single group that you give specific or limited access to your page.
Earlier today page admins took a beating, probably as a result of the changes being implemented. However, I see the final outcome as the most important. Being able to login and move around as a page gives page owners a lot more freedom to interact and thus also a better service to those who like the page.
#3 No more Facebook page tabs
There are probably a lot of new features to be rolled out in the coming days, but the most evident change is that of the tabs. There are no more tabs on the Facebook pages. Nice! No one ever clicked the tabs anyhow and you had to employ some kind of re-publishing strategy for them in order for them to make sense. This is a great change.
#4 New Facebook Page left hand navigation
Instead, Facebook is working with a new left hand navigation. If I may remind you… TOLD YOU SO!! This is great when you want to make it easier for your users to visit yours and others applications. You can much easier build connections to your own website and drive promotional activities. The navigational structure makes a lot more sense this way.
For example, if you want to add a top navigation to your application pages, it doesn’t look f-ed up any more.
How do I change the order of the Facebook page navigation options to the left?
1. Well, simply click the more button
2. Then the edit button
3. Then wait for a couple of seconds and then you can drag and drop the options or delete them in any way that you want.
You still cannot change the order of the Wall and Info “tab” but I hope they really change that for the future or give an easy way to integrate the wall onto every page of your app.
December 11, 2010
I have received a lot of questions about account verification lately. So I thought I’d write a blog post about it. Facebook has employed account verification from the beginning of its existence. It started out with the .edu e-mail address and has later turned into more sophisticated methods of account verifications.
Although there has been great progress, the early problems of account verification still persist and there are several accounts that are unable to verify their legitimacy. In 2007 Niket Biswas, a member of the Facebook developer team enlightened this problem and gave some suggested solutions in the Facebook forum.
How do I verify my Facebook user account?
The simplest way since then has been to go to the page for confirming your telephone number at http://facebook.com/confirmphone.php. Another way has been to add your credit card to your profile by buying some ads.
Of late, Facebook has tried to hunt down all existing spam accounts on the platform and thus users who might already have verified their account in one way or another have been asked to verify them again. This is probably due to some kind of behavior they omit on the platform.
How do I verify my Facebook Developer account?
The same thing holds for Facebook Developer accounts. You basically have two ways of verifying your account.
If you cannot verify your account by any of these methods you are simply screwed. You will not be able to develop on the platform according to the current Facebook permissions for account Verification.
If you continue experiencing difficulties when working with Facebook development and verification, please put your question in this post and I will try to get the answer for you.
//Jesper –> I was drunk when I wrote this, but I had 67 pending questions about the same thing in my inbox, so I felt it was the most important thing to do right now…
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December 7, 2010
Perhaps I’ve just missed it, but I have been really busy all day, so I’ll write about it although you probably already read it somewhere else.
I found some neat and new privacy settings on Facebook. The new feature allows you to better control how people who aren’t already connected to you, see your information and what they are allowed to do. This is a great step for professional profiles that you create for yourself and for your employees working with your Facebook presence for example. This blog post aims at just quickly running them through and showing you they exist.
You find them by clicking your Account button, top right, and selecting Privacy settings.
On the very top of the two selections there is a new option to set the privacy settings for Connecting on Facebook. Click the “View settings” link to move onto the options.
Connecting on Facebook Privacy settings
As you can see from the options in the image below you are now able to hide the “send a friend request” button, you can disappear from Facebook searches (this option has been available previously as well). You can virtually remove any chance of finding you except for removing the Poke button. That’s probably the only way people can contact you if you’ve set all others to None!
So… I guess this is yet another step to prepare for the new messages system whilst giving you more control over whether or not your profile is visible in Google and Facebook search engines.
But the normal Facebook privacy settings have also changed
I found another change whilst moping around the privacy settings. They have added the possibility to set different privacy settings for different albums you have published. This is also an excellent addition to what was there before. You find it by clicking the “Customize settings” link at the bottom of your privacy settings overview.
Then looking in the first grouping of privacy settings to find the “Edit album privacy” at the bottom of the first stack and clicking the link “Edit album privacy”.
And then finally setting the different privacy level you desire on each album.
Play around and have fun
December 5, 2010
To sum it all up, Facebook is truly trying their best to make all of your profile and activities, and interests and everything that you do on the platform truly social. They are not holding back anymore. All that you do, you do with someone. This is excellent.
The new Facebook profile Features
- Profile begins with a quick summary of who you are
- Give a more complete picture of how you spend your time
- Showcase the things you care about most and connect with friends who share the same interests
- Relationships with close friends can be just as important as family
- Visit a friend’s profile and see all the things you share in common
To see what it means and to make it your own, follow this link.
Let’s take the most important stuff first. As far as I can tell, the old privacy settings still hold although I got a bit worried there for a while….
1. New display of who a person is in short
At the very top of your page there is a summary of you:
2. New messaging buttons top right
Top right you see the Poke and the Chat/send message (whether or not user is offline) buttons:
3. Better ads visibility
Wider and nicer ad space to the right which puts your ads in a much better light than before:
4. New sharing method
First post and then comment on links you share. I guess this is in order for them to thread discussions about the same resources better. Wouldn’t be surprised if they add “common” discussions about shared resources and “discussions about your links on Facebook” to advertisers shortly. I am almost 100% that this will be integrated into the “insights” section.
1. Post the link
2. Post your comment
3. Share to wall
5. New and neat display/addition of your top likes and interests
Really neat addition of likes and interests which enables you to showcase your interests better. I sure as hell hope they connect this to social commerce shortly. It most definitively seems like it.
6. Adding what you like to do and with who you like to do it
7. Add projects to your work experience
This will be excellent in the long run as you will be able to extract full profiles and candidates for your recruitment processes.
8. Seeing Christian Hernandez status updates
I just love it how I can stalk Christian Hernandez from Facebook UK without him accepting my friend request. I get all his updates although when I look at his profile I am not allowed to see his wall.
9. New sorting of friends
Go to your profile. Then click friends and you will see this display. Much easier to work with if you are looking for a specific person than the old thing.
10. Adding Featured Relationships
Right, so this is how you do the highlighted relationship thingy.
1. Go to relationships under edit profile
2. Click create new list or Add existing list on the bottom of the page
3. Give your list a name and select the list members
11. The relationship box
A box has been created on the right hand side of a profile you visit where you can see all the stuff that you are connected to that person through.
12. Where the heck did the Facebook profile tabs go?
Well they went out to the left of your profile just underneath your profile picture.
December 4, 2010
There are a lot of rules to think about when trying to make business work for you on Facebook. Sometimes it is difficult to understand all how the different documents correlate with each other and if you can do this or that. I have previously written a post about what you must know about the Facebook guidelines. This post takes aim at talking more specifically about what you can and cannot do with a Facebook page.
Where can I find all the rules that govern Facebook Pages?
There are a series of rules you have to consider:
- Facebook Promotions Guidelines
- Facebook statement of rights and responsibilities
- Facebook Advertising Guidelines
- Facebook Pages Terms
- Facebook Platform Policies
1. Rules about creating and managing a Facebook Page
a. Who is allowed to create a Facebook page?
It is stated in the Facebook Pages Terms that “you may only administer a Facebook Page if you are an authorized representative of the subject of the Page“. Further Facebook says that Pages “may only be used to promote a business or other commercial, political, or charitable organization or endeavor (including non-profit organizations, political campaigns, bands, and celebrities)“.
b. Can I create a fake Facebook account to create my page?
The direct and most simple answer to this question is NO. This is stated in Facebook advertising guidelines 1 a) and in Facebook statement of rights and responsibilities 4.1 You are not allowed to create fake accounts on Facebook. The thing is that Facebook wants all accounts to be “real” in the sense that they carry the same name and interests and connections that you do in real life.
For Pages, in contrast with groups or applications, your personal identity is never revealed to the fan of the page. There is neither something called “creator” which can never be removed, and thus anyone at your company can go ahead and create the page. They can then add other administrators. If they decide to leave your company you can simply remove their administrative rights although they are the ones who created the Facebook Page.
c. Can I change the name or the URL of my Facebook page?
Yes, you can change the name and the URL of your Facebook page if you have enough money to bribe Facebook. This is a fact although they tend to say no to normal users. For bigger brands this is an option and you are always able to contact your local Facebook sales representative and get this done for you if you have a large enough media spend on the platform.
For us normal and deadly users, the answer is sadly no as we do not have the resources to change page names.
d. Can I get my brand name if someone else is using it on a Facebook Page?
Yes. You do this by setting up your own page and then contacting Facebook either through the “Report/Abuse” functionality or contact your local representative. It is not allowed to operate a Facebook page to which you do not have the rights. You may not use brands, that includes Facebook in your Facebook Page name.
e. Can I create my own set of rules for the users of my Facebook Page?
No, you cannot set any other rules for your page else than the rules provided by Facebook. There is one exception and that is the rule for deleting comments on your wall. This is stated in the Facebook Pages terms.
2. Rules about promoting a Facebook page
a. How can I promote my Facebook page?
You can promote your Facebook page in a variety of ways. Facebook finally gave into pressure by removing their rule against running promotions without their prior consent and media purchases. When boiled down, you can run promotions in three different ways though.
- Paying for advertising
- Building an application
- Engaging in viral dialog with your fans
Within these categories there are sub tactics such as promote a post, social ads vs. normal ads, post to wall application features etc. You should have a deeper look into your media plan and select the kind of promotion you think will suit you the best, but that is not for this tutorial to sort out.
b. Will I get banned if I buy fans to my Facebook page?
No, there are no rules as to whether or not you can “buy fans” to your Facebook page. The only problem is that these fans are virtually useless and the cost for buying fans is virtually the same as for running a good advertising campaign on Facebook. I would recommend you put up a narrow advertising campaign with a CPC budget attached to it so that you can control your costs/fan easily. This will lead to more engaged and active fans than if you buy advertising in external newsletters/seeding programs.
c. How can I promote offers and run promotions on my Facebook page wall?
According to the new guidelines you can. The only restriction you have is set forth by point 8 in Facebook Pages Terms. “If you display any content on your Page that is an ad or could be construed as an ad, that content must comply with the ad requirements of the Advertising Guidelines“.
I strongly advise you to read these guidelines through. I mean REALLY read them through. Especially from point 15 and onwards. It really helps your creative mind with some barriers to land within.
3. Rules about Facebook Pages and Applications
a. Where can I promote my application on the Facebook Page?
You may promote your application on a Facebook tab, through a Facebook ad or by posting the link to the application on your wall.
b. Can I store and use the user data I obtain from my Facebook Application?
Yes and no. The exact rules for this are stated in the II point of the Facebook development policy page. Some of the more important facts are:
- You will only request the data you need to operate your application.
- Improve user experience and you should try to keep the data up to date.
- For all other data obtained through use of the Facebook API, you must obtain explicit consent from the user who provided the data to us before using it for any purpose other than displaying it back to the user on your application.
- You may not directly or indirectly transfer any data you receive from Facebook to any thrid party Ad network, regardless if you have the users consent to do so
- You have to delete all data you receive from Facebook concerning a user if the user asks you to do so. You have to make this easy for the user to do.
- You may not not include data you receive from us concerning a user in any advertising creative, even if a user consents to such use. (This includes images, text, or other such information or materials.)
If you have any other questions I will find the answer and add to this tutorial. Please ask in the comments.
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December 3, 2010
This is not only big, but this is HUGE for businesses launching pages on Facebook. Finally, Facebook has launched a way in which you can import your existing CRM, e-mail spreadsheet or gmail contacts to your Facebook Page fans. This will make a huge dent in the spammer networks out there who’s greatest argument is that they allow you to build page numbers quickly. This way, businesses can be up and running in no time and focus their marketing budget on attracting new fans and running cool campaigns. I like.
How to import e-mail address for invites on Facebook Pages
1. Go to your Facebook Page and click Edit page
2. Click the Marketing menu option to the left
3. Select the option “Tell your Fans” appearing in the middle
4. Select either to upload a file from your desktop or import your contacts from gmal, hotmail or yahoo mail
5. Preview the invite and press invite
AllFacebook wrote about this during the morning. I will update this article as I test this functionality out during the day and the weekend.
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November 27, 2010
About a month ago I started getting really annoyed by the new Facebook Groups function as I was being added to virtually all kinds of e-mail lists, thus getting my inbox completely crammed with different messages from “friends” and other people who had decided I should join.
I truly hated this new feature that Facebook described as a completely new Groups product. I must say, I was completely wrong. If you set your privacy settings the correct way you can actually manage your groups really neatly and they work a lot greater than Google groups and other such e-mail lists I have found.
So what are Facebook Groups?
Facebook Groups is a new product from Facebook where they allow you to bundle friends into packs. You get to form your own communications networks and you are able to collaborate and communicate more effectively as a result. It is like a normal e-mail send list but with more social functionality. Sort of like the way a Skype group works, but with e-mail as well.
So what kind of Facebook Groups are there?
Well, there are virtually three types of Facebook Groups. Closed (default setting), meaning only the people invited by the group members can join. Secret, meaning no one but the people in the group can see it and finally Open, in which case anyone feeling like it can join the group and start posting.
You can change the setting of a group from either one of the three so if you start out as a secret group you can quite easily move it to become an open or a closed one. This is a great new feature which did not exist in the previous Groups package.
How do I create a Facebook Group?
You start out by going to the Facebook group landing (http://facebook.com/groups) page or navigate from your left hand navigation bar of your Facebook home page after login. In the image below you can see the yellow icon and the “Create Group” text next to it.
You click the “Create group” option and a pop up display is shown to you. You select a name for the group and add the participants to it. You also select whether or not the group should be Open, Closed or Secret.
1. Choose a name
2. Invite some friends
3. Set your privacy level
Your group is now created and you will be able to access it from the left hand navigation of your Facebook home page after login.
What can I do in a Facebook Group?
You can do virtually anything you could do in the previous version of the Facebook Groups, but now you have your e-mail connected to it in a much neater way and you also have the Facebook Group Chat connected to the members which means you can chat with everyone available in the group at once. Much like a Skype group chat.
You navigate your actions and activities from the top of the group and you join or setup a group chat from the right hand side of the group page.
The only problem I find with the last feature is that the chat window is really too small and if you are a couple of people able to type considerably fast, it creates a problem to keep up. I wish one could adjust the chat window height better than is possible today.
How do I edit my Facebook Group settings?
In the very top right corner of your group you have two options. Edit Group or Edit Settings. By clicking either one of these options you can edit the general settings of your Facebook Group as well as edit group members and name. The main difference between the two is that Edit Group is general to the whole group whilst Edit Settings are personal and for you only.
1. Edit Group
2. Edit settings
Are there any risks with using Facebook Groups?
Yes and no. You should always stay cautious towards new things on Facebook. Usually they have some kind of security bug at first. But with the help of great developers and a load of users, it usually sorts itself out after a while. Please read up on what some other bloggers have said about the risks.
- Facebook groups can jeopardize privacy
- How to use and abuse and leave Facebook Groups
- The new Facebook groups, A privacy risk
What are the benefits of using Facebook Groups?
Well the benefits are many if you can handle the privacy settings correctly. If you’re working with link building you can create co-ordination groups to easily handle link trade, if you’re working with news and gossip you can easily reach out with your PR messages fast and furious, and if you’re just having fun you can have more fun in a group than by yourself. (yes I too used to think that it was the opposite.. but please… try sharing the fun and I promise you’ll wont be disappointed).
No seriously. For a business you might not want your employees chatting about what they do at the company through Facebook more than what is allocated to your Facebook Page. However, if you have a big organization that needs to share online content with each other than a FB group might do the trick.
Let’s say you’re in a position where you are launching a new product that you want the local teams to promote for you. Well then use a group. It is a much better place for a resource than the e-mail inbox. As long as it’s not confidential, go ahead and share it and let other users discover it whilst you solve a co-ordination problem.
For the gaming industry I find it highly useful as well. If you play any game where you need to keep track of old scores or of scenarios or tactics, a group is the place to store it.
What can I say… it is a GROUP… haha… nothing more nothing less. However, the chat functionality as well as the e-mail lists really bring these groups to another level.
Any question I haven’t answered I’ll gladly answer it in the comments.
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