Digital Marketing Blog
November 19, 2010
I have never been faceraped. However, your daughter most definitively have. As a parent you are completely unaware of this. Your child will most definitively not tell you. It happens every day. It is an old behavior that has now spread to an all out epidemic. It happens in schools, in libraries, in public restrooms, in the sanctity of your home. Faceraping is the new black and you better be aware of it.
Naturally, Facerape has nothing to do with any raping at all. Not physically at least. The word Facerape started surfacing when people were taking advantage of a friend’s lack of judgement… or more exactly, inability to log out of Facebook when leaving the computer.
The idea of a Facerape is to post something embarrassing on your friends account when they have left their computer unattended for a second. It can be everything from “I’m taking a shit” to worse things like “I’m getting married”. The worst kind of Facerapes has to do with the “relationship” status.
When someone indicates they are dating someone on Facebook, there is a public message sent out to all their friends. It is one of those messages that gets really high attention and always sparks a lot of dialogue. All joy!! You’re in a relationship.
However, the worst Facerape I’ve seen was when a person used a friends account and ended the relationship with the other person on Facebook. When doing so, a post is made to the wall of all of that persons friends saying “person x is no longer in a relationship”. This is horrible!! Think of all the common friends and how they react. “Why didn’t I know?”.
All in all, the Facerape is a quite funny cultural behavior that Facebook has brought about and a quite nice thing for a friday.
November 15, 2010
As you have probably already heard. Facebook e-mail was launched today. It includes some problematic areas such as lack of integration and possibilities for developers to fully utilize it. However, all in all this is a good step towards renewing e-mail, something which Google tried and failed with in their Google Wave project.
I suggest you read the rest of the articles and enjoy the video above. I really should be covering these news first hand, but I simply don’t have the time right now. I will try to feed you the second hand smoke I manage to breathe though. As soon as the Facebook e-mail goes live I will test and try it out in order to make it more accessible to you and show you ways in which you can use it in your business models.
November 3, 2010
As if you didn’t already read all the blog posts about it. Local Deals have been announced by Facebook. What a shocker… hehe… perhaps not. But however expected the launch of this product is, it is really cool that they are actually doing it. They are connecting the offline to the online in a way which Google Local Business center never will.
Facebook has gotten one thing right from the beginning. You need critical mass in order to get something to work online. You need to make it a click thing, not a type thing, and more importantly, you need to offer an incentive to the mob you are going to capitalize on.
So what will Facebook Local Deals mean?
Basically, Local Deals on Facebook allows you to send push messages to people who check into your store through a mobile device whilst near or inside the store. It will give you the opportunity to offer them a deal on the spot. It will mean a lot to loyalty marketing, very little to attracting new business beyond the most savvy users out there. Yes, there is economy in it, and yes you should definitively get on the train right away. However, you should probably not put your complete marketing effort into this area alone. Local deals have been around forever, and the fact that you put them into a mobile device does not change that.
However, what it does change is the way you can greet your regular customers in the store. Especially big retailers will have a great opportunity to explore here. Think about it. Most of your employees do not recognize the regulars. They simply cannot as the regulars are too many or the employees work random shifts, so they don’t get to know the returning customers.
Here, the Local Deals on Facebook makes perfect sense. If someone checks into your store more than three times a week, or more than the average, then give them a reason to continue doing this. Offer them something such as access to a special area, invitations to events and previews or simply give them a simple discount offer.
The big ones will have problems as well
Which the small ones won’t, and here is the real paradox in this release as the big ones won’t update their existing systems to capitalize for real on this new opportunity. It will be deemed too costly. However, a local entrepreneur might just send out a request on freelancer.com to get a simple crm system up and running so that he or she can tie their local promotions to a coupon or a promotion code.
Cause it is not until you do tie it to some kind of purchase situation that it actually makes sense. This is also why it will not be as beneficial for recruiting new customers. Inflation in supply of offers will take the advantage away over time and thus loyalty will be the only thing that makes sense. Tied to an offer… such as a coupon.
Cause the abuse might otherwise be massive
Just imagine what you would do if you would get free stuff from all the places you could check into on your way to work. Simply walking down the street checking in everywhere just to get invited to the next cool event simply won’t make the cash flow for businesses.
It might give them some kind of opportunity to hand out the deal for the day such as “meat about to expire for 50% discount” or hand out real time offers to people who check into a complimentary or competing store down the street.
Competition will be fun
Cause the really cool thing will be when you are allowed to tie your messages to competing business locations. What if you could go “hey, you, if you pop over to me instead I’ll give you a 10% discount”. Now that would surely be of high value to both you as a business owner as well as a customer.
And yes, it will be added spice for creative campaigns
Just think about how much fun you will be able to have. Perhaps not fun that pays, but fun that’s simply fun and brings a smile to the face of your customer. As you know I kind of don’t like that kind of advertising, but still, it is fun and so it should be used as a gimmick if needed. I sure as hell will put it into the toolbox as soon as it becomes available over here.
So… the verdict
Without having tried it I feel like it is an excellent idea and although it wasn’t as unexpected as some might want it to be perceived, I am sure that we will see a lot of it in the near future. Hopefully in combination with the possibility to add bar codes, in store positioning and other such great tools to display what’s on offer this week. In other words – love it already! Sort of makes me want to work at Facebook 🙂 (I didn’t say that…) haha…
November 1, 2010
There is a challenge with the current setup for Facebook user accounts. Today, users are only able to have one account on Facebook, if they are not to break the guidelines. For many businesses this creates a problem as employees do not want to use their private accounts for work administration on Facebook. They especially don’t want to start e-mailing with clients, as this gives privileges to the people they e-mail too which is not always in their or the businesses best interest.
Who wants to share their recent nude dip with a prospect client? Who wants to share images of their children with complaining customers? Who wants to share address information with someone who is REALLY pissed off?
Well, no one does and no one should have too. I write this post aimed at trying to reach people at Facebook able to fix these things. I understand their intentions with ONE user profile, ONE real person. It is in line with the future of a transparent web where we do no longer hide behind aliases. But for now however, we need to solve this problem in order to give business a place on Facebook. Business is not a bad thing in social networks, they can work as good enablers in many situations. So please, let us work towards giving them some kind of way to bridge their management issues.
As most businesses I have talked to experience this problem, I suggest we start here.
1. Masking User profiles in certain situations
Let’s begin with the most difficult solution and make it easier as we go. The masking of profiles would allow the user to mask their profile with different sets of permissions depending upon who they were talking too. This option would be administrated from the privacy settings of the user profile.
A set of scenarios would be set up for each privacy permission and different user profile images and names would be able to surface for different masking. Let’s say I want to speak with someone that I do not know, then use this image and this nickname. If I talk to my friends, use my real name and real image. Etc.
This would allow for business employees to get some privacy although they are working through the page or in any other place available. This would also work as developer settings for applications. Today, developer privacy is something neglected by Facebook, something which needs to be taken seriously in the future as we might now want to put our names on all applications we build. You know… some things we just do for the money to get by… but we might not be very proud of them… hehe…
2. “Reply As” functionality
Simple selection where Facebook page admins always have the possibility to reply as the page where ever they are on the Facebook platform. Can be added as a drop down hover over the reply icon.
Just as the segmented Page updates is a hover drop down of the reply field today.
3. Connecting accounts
Instead of deleting multiple accounts, a user should be able to connect all the accounts he or she has created for herself. This way Facebook would know who the “real user” is, just as a user selects a primary e-mail address, they should be able to add a primary Facebook profile. In combination with the Reply as functionality above, this would give us the freedom to incorporate less socially correct discussions and business models onto the Facebook platform such as online dating and gambling. (perhaps nothing Facebook or legislators want, but which the users are asking for)
4. Virtual dialogue places between company entities and people
This solution builds on the page type Facebook released the other day where you can list how you are connected with a specific person. Ie. you can view the complete history of events, comments, dialogue, messages with one person. My suggestion is that these page types could be used for admin of dialogues between page users and page admins.
That way you could tie a role to the specific user so that he or she could reply as a certain avatar, but get notified to replies in their personal profile. This is just like masking a user, but tied to a certain dialogue/relationship page. Similar to view privileges on a standard CMS platform. If you are admin user, then you see other user. If you are user, then you see admin user special avatar.
5. Ask/Reply privately from/to pages
There should be an option for page admins to reply to a comment made on a Facebook Page privately. This means that if a user asks a question that the page admin is not comfortable replying to openly, then they should be able to hit the “reply privately” option and answer the user.
Users should be able to ask privately as well. This way, the user is able to ask more freely and the page admins will be able to answer a wider range of issues.
As they reply through the Page interface, they are able to reply as the Page itself giving the page admins the privacy they need.
So please let’s discuss this and find a solution rather than not doing anything at all about it. Christian, Mark or anyone else at FB? I’ve got people from your server networks reading this blog both in the UK and in the US so… whoever has the position or ability to move this further within Facebook, please do! I’m just trying to find a solution here.
August 4, 2010
There are quite a few of us that have received wicked posts from friends lately on Facebook. They have amazing titles such as “The worlds greatest…”, “99% of people cannot…”, “Get iPhone 4 for free…” etc. Naturally, some of us know that this is SPAM and don’t click the stories, accept the extended permissions and give the application access to all our user data.
Sadly, we all have our days and I made a blooper yesterday that could have been costly, hadn’t I realized my mistake quite soon. This is SPAM that might cost you a lot if you are not eager to protect yourself and your privacy. The spammers are out to get access to your data through the OpenGraph. They use the data to achieve several goals where the most prominent is to generate content on other websites as the private profile data and discussions are hidden for Google. Thus unique content.
The applications work like viruses. Once you are infected, you become the carrier and thus spam your friends walls with messages. As the messages come from our friends, we are kind of likely to click the story as we trust the carrier. Sort of like an STD.
I will not go into how they do it in this post as it might inspire others to do it as well. Considering most of the readers of this blog come from areas of the world, creatively seeking methods to bend the rules, I will keep that to myself for now. What I will post though is how you protect yourself if you feel like you might have accepted an application or you see that you have spammed your friends.
There is virtually no way of protecting yourself if you continue clicking links in Facebook. Until they come up with a durable solution though (as I am sure they are looking for a solution as this might be the REAL killer app otherwise) – this is what you should have a look at to protect yourself:
1. Go to application settings
2. Go through the list of applications that have access to your personal profile
Be sure to look at both tabs on the dialogue box that appears.
3. Remove the applications that you don’t use or don’t recognize completely.
4. Do this process at least once per week, at best, once a day
I think that’s it for now. I’ll get back to you later with more updates if this continues. It has been there for a while now, but it is accelerating as we speak so I just wanted to make you aware of it.
July 28, 2010
Facebook just released news about Facebook Answers. They say that:
Today we’re introducing Facebook Questions, a beta product that lets you pose questions like these to the Facebook community. With this new application, you can get a broader set of answers and learn valuable information from people knowledgeable on a range of topics.
I suppose the publishing and speed up process of this beta product is a result of the news being released today that Google is partnering up with Zynga and other Games producers to develop games for some new platform that Google will launch in a while. I would love to work at one of those companies right now. When WAR is on and competition is fierce I excel like a… I just love the sensation of competing.
Facebook Questions will be available from your normal status bar:
The whole point is that you can ask any question you like and get real time answers from all your friends, but also from their friends. Thus you will reach outside your normal sphere of contacts which are your closest 250 people. I am sure we will se some creative spamming done in this area. hehe..
You will be able to add polls or images to your questions. You will be able to tag it with a specific topic so that people with that interest will be able to see it in a more promoted space. I am sure Facebook will develop experts functionality here as well so that people can develop status within certain fields of expertise.
They will also develop a kind of directory of questions and answers and you’ll be able to follow a flow of questions and answers.
Anyhow. More about Facebook Questions can be read here.
July 28, 2010
A lot of us have been talking about it. Very few clients have dared to implement it. Perhaps not that surprisingly, Amazon launched their facebook connect integration yesterday. It is perhaps the best eCommerce integration I have seen and it is based upon Amazons normal way of presenting offers, but with a twist.
You do not only get the recommendations based upon what you have bought. You get recommendations based on what others in your network have bought. This is perhaps an even stronger sales argument. Previously the recommendation was “People who have bought this book, also bought”. Now they can use the recommendation “Person x an y in your network bought this book as well when buying that book.” They have also included a gift recommendation area which is so good that it almost makes me cry out of joy.
Amazon Facebook Connect Integration – how it works
A user is promted to log in.
On the right side there is the option to connect to your network on Facebook.
Then you go through the sign on process to connect your two accounts. If you want to do this on your own website it is important that you pay notice to the copy here. They are answering the most common worries amongst Facebook users and privacy advocates. It is extremely important to put another step into the connection process just as they’ve done here. They both answer the Why should I? and the Do I dare? questions.
Now the juicy stuff can start to happen. As you log in you get your friends in a list. You get the ones with a birthday on top and you get a couple of other suggestions beneath. Click the image below to enlarge it.
- Popular Among Your Facebook Friends
- Birthday and Gift Suggestions for Your Facebook Friends
- Recommendations Based on Your Favorite Music on Facebook
- Recommendations Based on Your Favorite Movies on Facebook
This is really how eCommerce and personalization should work with regard to social networks. Imagine the implications on your margins this could have if you use the OpenGraph API to suggest packages of products based on networks to your site visitors.
- Imagine if they have added that they like a specific artist, and you can offer them the same deal as that artist likes.
- Perhaps 5 people in a specific persons network have bought one specific camera? Then perhaps that’s a good thing to tell the visitor about.
- If a person has bought product A but all their friends bought product B as well, then an integration as the above could help out with suggesting this to the person
- If someone has a birthday and they have bought stuff from your store to other friends, you should be able to remind those receivers that they can return the favor once it is the first persons time to have a birthday
The extensions of eCommerce in a social environment are limitless. You will earn loads of money and since you don’t have to maintain the database/CRM yourself, as it is hosted, managed and updated by the users themselves, you don’t have to worry about your investment growing old either. Data has gone from being an asset into being a common good. It is what we do with the data that creates value or doesn’t create value.