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February 3, 2010

Facebook SEO aims to Rank On Brand names and Profiles

One of my friends knows about my infatuation with Facebook exploration and thus asked me a question about Facebook privacy that made me think of something.

Since a while back you have to uncheck a button in order to not show up in Google with your profile. This is quite straight forward. One thing which is not that straight forward is what becomes visible and why exactly that information is visible.

This is my search result visible in Google.

SEO & Internal links to make Pages rank

Now, I know there are some of you who do not believe in PR-sculpting. I do, and I think that the person working with SEO at Facebook does as well. Cause it is quite evident from what is visible in these profile displays visible from the Google searches what strategy Facebook has.

They want users to rank on their names and they want pages to rank for brands. They are turning all the link love we all provide to by linking to our profile pages through widgets and direct links, into power through anchor text internal links. Since the platform is so strong there is no question about it that this has an enormous effect on placement in the search results.

Facebook on site SEO sucks

Facebook does not otherwise have any on site SEO to talk about. They have massive amounts of content and massive amounts of links, but their front end rendering scripted nasty stuff is just horrible.

Yes, they are using your name/pagename as the H1 (only when logged in though) and they do actually have all the components in there. But the structure which is not a part of the internal links is just HORRIBLE.

That’s it for this post. I won’t talk down on them in more detail, but as my friend asked me I couldn’t get this out of my system other than to blog about it.

//Jesper

Possibly related posts:
January 19, 2010

2 Simple Hacks to Create an iFrame on a Facebook Fan Page tab

[UPDATE: This script stopped working on the 8th of March 2010, I am working on a new work around.]

I have published an update to this as the old iFrame solution does not work – Facebook Applications for dummies

I found this neat little script today that I amended a bit. Not a lot, but just a bit to suit my purposes. As we all know, Facebook doesn’t allow you to put an iFrame on a Facebook Fan Page tab. I decided that I wasn’t going to follow this rule as it didn’t fit either mine or my fan page users needs. Thus I Googled for a while and found the neat code snippet enclosed in the document you can download from here:

Download: iFrame Code for Facebook Fan Page Tab

There are two small changes you need to do to make the script work miracles for you and your Fan page. Well, you’ll need to read this on how to create an FBML-box to your Facebook Fan page, or this to know how to set up a Facebook Fan page first. But then you can move on to downloading the .rtf file above and read what I’ve written below.

1. Your Tab loader image

As Facebook doesn’t allow you to run JavaScript directly on a Facebook tab, you’ll have to create a loader image. The loader image can be of any size within the limitations of the with of the tab. Experiment and you’ll get the point.

<img src=’[Enter a url to an image here]‘ />

Exchange the [Enter a url to an image here] with the full image URL you want to put as the loader image.

2. The dimensions and source of the iFrame content

Secondly you’ll need to change the dimensions of the iframe to suit your needs. Change the following atributes of the following code snippet from the downloaded file.

<fb:iframe width=”[With of iFrame]” height=”[Height of iFrame]” style=’margin-top: -50px; margin-left: -40px; margin-bottom: -40px; margin-right: -50px;’ frameborder=’0′ src=’[Enter the source of the iFrame here]‘ scrolling=’no’ />

  • [With of iFrame] – exchange with a with in pixels such as 650px
  • [Height of iFrame] – exchange with a hight in pixels such as 500px
  • margin-x – I just wrote that out there, but you can change all its values or put them to zero. Basically this is added so that you can hide parts of a page you don’t want to include in your visible iFrame
  • [Enter the source of the iFrame here] – any source you’d like to add

That’s it!! You might fail a couple of times and remember not to remove any of the ‘ or the ” but remove all the [ ] square brackets. There should be no square brackets in the finished code. I have just put it there so that you will get confused :).

Support this blog by Spinning this story HERE: http://sphinn.com/story/139109

or tweet it… 😀

Now go n play child, go and play!!

//Jesper

November 29, 2009

The 7 Most important Privacy settings for your Facebook Profile

Right. So it is time for some of you speeders out there to get some advice on how you should secure your profile settings on Facebook. If you are running a Facebook Group then you especially have to pay notice to this. For Page owners it is easier as you always speak through the logo of your Facebook Page.

1. Basic Security settings for your Facebook profile

You’ll find the settings button in the top right of your screen when logged into Facebook. If you hover the settings button with your pointer a drop down appears and you can select privacy settings.

Finding the Settings button

Select Privacy settings

2. Blocking your Enemies and Unwants

On the first view of the Privacy Settings page you’ll have two types of actions to go through. I will start with the second of these two boxes. You are able to select individual users that you don’t want to be able to see you in searches, see your updates etc. You simply block these people completely. I don’t know who falls into that category for you, but for me one or two ex-girlfriends, one or two ex work mates etc, have been banned for life.

Block people from you Facebook profile

As you see you can block them even if you haven’t connected yet on Facebook. This means that you can hedge the invites of those contacts you really don’t want to be associated with. Block them out by entering their e-mail address and sit back. If you’ve already connected to them, you’ll have to be a bit more sneaky, but you can still lock them out by starting to type their name in the name box and selecting them from the drop down list.

3. Creating Different Friend’s lists

Before you actually go into this stage of privacy settings I suggest you go to your friends settings and create a couple of groups to which you can assign different privileges and rights on your page. You’ll find the friend settings by clicking the Friends button in the top right navigation of your Facebook page.

Selecting Friends button on Facebook menu

After selecting the Friends option you’ll come to a page where all your friends are listed in an alphabetical order. If you haven’t created any friends lists previously you should start out by categorizing your friends into different groups which will later make it so much easier to select them. I usually put up a group called Work mates, Bosses, Retards and some other groups in order to make sure I set the right privileges to the right group.

Create Friend Categories on Facebook

You’ll create lists of friends by clicking the +Create link shown in the image above. As you do this a dialogue box in ajax will appear and you’ll be able to give your new list a name and select the friends that belong to this list.

Give your Facebook Friends list a name

You can select one friend to several lists. The rule is that Facebook rather remove visibility for a person than permit something. Thus if you select the same person for two lists, the friend will be able to see only those things that are visible to both lists. If you are successful in adding your list it should appear in the left pane amongst your other lists.

Facebook Friends List created

If you select that option by clicking it, all the friends you’ve added to that list should be listed in the center of the page.

4. General Privacy settings for profile

Ok. So now you go back to the Seccurity settings for your Facebook profile and start out by clicking the top choice which is Profile.

Select your different privacy settings on Facebook

The first thing you should do if you’ve previously have set some kind of privacy settings and you want to change some settings for a specific user you should put their name in the search box to see what your settings are for that specific person. You’ll also see a load of default values appear that say you are only visible to your friends. In the top navigation you should also pay notice to the two panes “Basic” and “Contact Information”. You should remember to set the privacy for both of these according to your wishes.

Facebook Profile Privacy Settings

For each of the different choices you should set preferred privacy setting. On most of them you’ll find four different choices to select from.

Selecting level of privacy

Everyone – this option MEANS EVERYONE. Thus this information is publicly accessible by anyone that surfs the realm of Facebook.

Friends of Friends – this means that this piece of information becomes accessible by anyone who is a friend of someone you’ve befriended.

Only Friends – sort of says itself, but it becomes accessible only to the people who are  your friends

Customize… – this option allows for you to select a friend’s list that you have special settings for. You can select an individual person and set special preferences for this person, but since that is time wasting I suggest you create a list, even though you only have one person in it. That way you can select a list to add new friends that fall into the category right when you are accepting their friend request. Simple enough. If you set your privacy settings correct the first time you don’t have to come back here that many times again.

The dialogue box that opens when you click the Customize option, gives you the possibility to add the lists that you’ve previously created and disallow them to this specific information. That way you’ll be able to control your Parents or relatives or bosses access to your party images, tagged images, or other stuff you don’t want them to see.

Customize your privacy settings

Just start typing the name of the list and it will appear in the ajax drop down. Click it to select it and you’re set to go. Repeat this for all the options under the Profile Privacy Settings and you’ll be up and running in no time.

5. Customize your Search visibility – IMP for those of you running FB Pages

Some people have reason not to be seen in the search results of Facebook. This is EXTREMELY important if you have broken the guidelines of Facebook and created a non existing or working profile for your Facebook Page or your Facebook Group. Especially if that avatar carries your name and your picture. Facebook hasn’t found a good way to give companies “fake” profiles yet and since there is an intricate relationship between the creator of a page and the facebook page itself, it is highly recommended that you create a fake profile for the purpose of Facebook Page creation as described in previous tutorials.

Select your search visibility

First option I would in that case set to “only friends” and not “Everyone” as is the default settings. If you for any reason still would like to appear in the search results with your Profile connected to your Facebook Page, you should have a look at the next couple of options to see what you want to make public.

Specifying what is Visible in Facebook Searches

As you can see you can basically hide all that you want. I generally tend to set these to null except for the profile picture and A link to add me as a friend. The rest I leave unchecked.

Then you can select how you are publicly visible in the search engines outside Facebook.

Public search engines profile visibility

This is a quite neat feature as it only takes a link from your blog to make this a first page result on your own name if you have any authority on your blog what so ever. A good way to crowd out bad search results on your own name 🙂 Also a good way to make the right image of yourself appear in the search engines image search. That is if you’ve given your profile picture your own name. After you’ve set these privacy settings you should be good to move on to the next step.

6. Setting the Visibility of your Activities

For all you flirters and online cheaters out there, this is the section where you should star paying a lot of notice. Even though your girlfriend/boyfriend isn’t a friend of the persons image, status etc you’re commenting, you can never rely on the fact that this person has set his or her privacy settings the correct way. In this section of your Facebook privacy settings you can make sure your respective person does not get to know what you’re up to when hooking up through the online sphere.

Set your Wall privacy

As you can see from the image above there is a tab that allows you to set the privacy of your Ads as well. I have all these settings checked as I believe that if you’ve allowed a friend on Facebook, then you have also allowed them to have a look into your life. And if you are hiding  stuff from your partner, then you might just want to consider breaking up instead of using these settings… just saying…

(yeye… I know… but I had already used the boss example and so this was a lot more relevant :))¨

7. Changing Permissions for Applications

I know you’ve added a couple of applications if you’ve been active on Facebook for a while. You have probably given these applications all the info you have in your profile just to enter some stupid competition or something like that. I suggest you remove an application when you don’t need it. By removing the application you are NOT TAKING AWAY THEIR RIGHT TO YOUR DATA. This is Extremely important to understand.

In the privacy settings you find for applications from these settings you can only set general settings. Read through the rules for this and then click the settings tab to compose your general settings for Facebook applications.

Application Privacy settings

In order to completely remove an application though you’ll have to move onto another option in the privacy settings in the top navigation of your page. Just hover the Settings option in the top navigation again and select Application settings.

Removing a Facebook Application

Once you’ve clicked this option you’ll be able to fully remove all access to any application you’ve previously granted permission too. I suggest you look through this once a month at least as you in your desperate attempt to find “sad cows” generally tend to accept all applications sick corporations throw at you 🙂

Facebook Application Removal View

Concluding remarks

There are a million different settings you can adapt and change into the best settings for you. These are the most important ones and you’ll get a hang of it quite soon. Make a check list that suits your needs as a corporation or as a person. If you don’t know what to set for the different options, you can just e-mail me or add me on skype (jesperastrom) and I’ll give you a hand or an advice on how I would do it.

November 25, 2009

4 to 5 Advice for your First Facebook Ads Campaign

Are Facebook Ads the new Black? Well in this post we take one step into creating your first Facebook Ad campaign. It is not a complete guide but it gives you those first steps and hints on how to create and target your first Facebook Ad Campaign.

To start off, Facebook Ads are not something you should start out doing like you target keyword searches in normal PPC campaigns. If you do so you will most likely fail, or run super expensive campaigns. I ran my first Facebook Ads campaign with a voucher. The complete budget was spent in a day and although I had gained 100 000 something displays of my Facebook Ad, I had only received 2 or three clicks. What did I do wrong?

Well I basically paid no attention to who I wanted to reach, didn’t target the Facebook Ad and didn’t take any precaution to the creative I put into the ad layout. My ad was refused a couple of times and the negotiation I ended up with was not worth the light of day. So, spend some time on the Creatives and try to find YOUR true fans on Facebook with your Ad. I hope this short tutorial can bring some light of day into your Facebook working life and perhaps remove some of the hurdles you see in order to start out with your Facebook Advertising.

1. Set up and start up

As with everything on Facebook you should start out by setting up something. Ads are probably the easiest thing to Set up and they start running right away as long as you follow the Ads guidelines. Basically, the only thing you have to consider is the image you use. It should relate to the topic of your ad, and to the page you are advertising. If you are advertising a page on Facebook, they are a bit more lenient than if you are marketing a page that isn’t on Facebook. We’ll get to the Facebook Ads strategy bit later in this section though however.

You’ll find the ads section in the bottom left of your browser window.

Facebook Ads Start out

If that icon is not present for some reason you can find the “Promote with an Ad” link just under your Facebook Page logo.

Promote Facebook Page with a Facebook Ad

Just click the link and it will take you to the design phase of the Ad setup.

Design Your Ad for Facebook Page

If you are administrating a lot of Facebook Pages you will see all those pages in a list in front of you. Select the Facebook page you would like to advertise and come up with a creative text. Best practice examples of Facebook Ad Texts can be found here. The title will be set as the title of the Facebook Page you want to promote.

  1. Select page you want to promote with an ad
  2. Write a body text that is a maximum of 135 characters including spaces (best practice link above)
  3. Select a relevant image to display

Design you Facebook Ad

Design Your Ad for a Website

If you want to advertise a Website instead of a Facebook Page (something I strongly advice against), you should click the link just below the “facebook page” selection drop down that says; “I want to advertise a web page”.The main difference between the two ad designs are that you can choose a title freely when you are advertising a web page.

  1. Choose a destination URL
  2. Choose a title
  3. Write a 135 character body text (best practice link above)

Design Facebook Ad for a Web page

If Your Facebook Ad Creative is Refused

Don’t worry, it happens all the time. Facebook is quite strict on how your ad can look and if it is really relevant to what is on the landing page. Their soul ambition is to show ads that are relevant to the users and thus the user has to get what they expect when they click the ad. If you are refused, or your ad is, then simply change it. You will get most of the hints as red text when you are creating the ad.

For example, if you use certain words you will be prompted to change these. If you are using CAPITALIZED letters, you will be asked to kindly convert into lower case letters etc. Read the Facebook Ad Guidelines and the Facebook General Terms of Service before you start. I won’t rewrite them here as that would be a terrible waste of time. They can be located to the right of your screen whilst creating the ad.

Targeting Your Facebook Ad

You will now be asked to target your Facebook Ad towards a specific group of people. Now the fun part of this tutorial starts as I am going to share one of my most recently tried tactics. But let’s start out by looking at the options you’ll have.

  1. Choose a country to target. Remember to make your ad as narrow as possible. If you are targeting several countries, you should target with several different ads. Thus choose a City if you can.
  2. If you are selling something that can be given away as a gift or if you have gifts on your page as a part of your strategy, then target people with a cadeau on their birthday.
  3. Select gender
  4. Select Keywords you want on the pages where you want your Facebook Ad to be present. If you’re working with candy, then perhaps you would like to be accessible on pages where they write about “sweets”, as an example. Or perhaps you are working with dating. Perhaps you should only be available to people who has a status as single. Choose your keywords carefully. Rather have them more narrow than broad.
  5. The sickest thing you can do is to run B2B ads towards people who have listed they work at a specific company. Want to recruit young people from a certain employer? This is where you should focus!!
  6. I won’t go through them all, but at the bottom you will find the count of the audience you’re marketing towards at all time.

Targeting your Facebook Ad

The next step is choosing a CPM or CPC plan for your payments. I generally do a CPC based structure until I know the target group or until I have found a really great creative. Generally some of your ads will be cheaper if you buy them on CPM. Always watch your CPC/CPM ratio to make sure that you are not paying more per click than your current CPM level is at. Or. If your CTR is above 0.001 and you have a CPM that is higher than your CPC then you should consider changing your ad tactic from CPC to CPM as this will save you money.

For those of you who do not know CPC stands for Cost Per Click and CPM stands for Cost Per Milli or cost per thousand exposures of your ad.

Facebook Payment CPC or CPM

A smart targeting tactic For your first Facebook Ad Campaign

I suggest you don’t market towards a website. If you do you are not utilizing the power of Facebook to its full extent. You should really try to create a customer base, or a fan base on Facebook, then help them grow your presence organically. Your Facebook Ad tactic should thus be targeted towards creating engagement on a page. If you take the traffic to website you need some kind of membership registration there or some kind of subscription possibility. Otherwise you’ll just burn your money. By getting fans of a Facebook page you have actually made an investment rather than burnt the money on one time marketing.

In order to get the people you want to strive towards engaging you on your page you need to give them some kind of incentive. You will always gain the brand lovers, and they really give their all for you. But in order to reach the masses, especially if you don’t have an established brand, and you want to spark engagement, then here is a way to do it for you.

  1. Always start out thinking of who you want to reach with your Facebook fan page.
  2. Then think about who these users look up to and what kind of people they would desire to meet. If you don’t know. Go to Twitter and ask. It is these people you should target your ad towards.
  3. If you want to reach computer guys, target the good looking women, if you want to reach the poker players, target the poker pros or stars, if you want to reach people buying computers, target the people working at computer companies
  4. You have to really research this “bait group” of people, find something they like and then get them to join through your ads. Here is where you should burn money.
  5. You should target these people as they, since they are experts, or since they can add attractive content to your page, Your page becomes A LOT more attractive to the group you really want to reach and thus your job to get the masses later will be A LOT easier cause what they desire is already present in the group
  6. Once you reach about 500 members shift your targeting towards your target audience you really want to reach
  7. All you publish on the page til that time should be targeted towards bringing interaction on the page. The simple rule you can follow in order to spark interaction is to 1. Make a promise in your status update, 2. Post an external resource like a YouTube clip or a web page from one of the fans sites and 3. End your status update with a EXTREMELY specific question that puts a divide in your fan base. I will post something more on this topic in a later post

But that is just a tactic I use. If you want to target your main audience right away you should. It just takes a lot more time to take your Facebook Page from many Fans to a humungus amount of fans :).

2. Engagement and shift

When you decide to do the shift do it publicly and announce on the page that you are now advertising the page towards a new group of people. Ask the Page fans to welcome the new group of people. Remember, if you build relationships between people you will always be a part of that relationship. That’s the strongest bond you can build with a customer.

3. Facebook Ad Optimization and user generated ads

Once you have run your ads for a while you need to start optimizing them. Try out many different creatives such as new images and new texts. Use one creative for one week maximum, then change it. Try to hit different calls to action for each attempt. Ask your Page fans why they are a fan of your page and ask them to come up with smart creatives for your ads.

Seriously, USE the guidelines and recommendations that Facebook provides. They earn money on a lot of clicks and thus you should really pay attention to what they are saying as they will help you attract more fans to your page.

4. When to stop advertising

As soon as you feel you have nothing new to say, you should stop advertising. Remember that you can get your Facebook Ads up and running as soon as you get the next excellent idea. Don’t advertise for the sake of advertising or for the sake of burning December budget. Advertise when you have something to say. Remember that your fans will only be as good as your targeting!

5. Simply cause there has to be a five

There are a million things to try out here. It is actually kind of cheap to do Facebook Advertising. I strongly recommend you do it as a kick of for your Facebook Page at least. See… This was really simple, and considering the amount of questions I get about it, I am amazed not more people seem to just try it out. So to all of you scared souls out there. Facebook Ads are fun, easy and cost little to no money 🙂 Run them for a while and see what happens.

November 24, 2009

Facebook introduces Targeted Status updates for Pages

I just saw the coolest thing on my own Facebook Page. It seems as though Facebook will allow for demographic targeted updates on your Facebook Page status update and link sharing. You know the stuff that gets into the news or live feed of your Facebook Page Fans.

Targeting have previously been possible for those updates for pages that no one – and I mean NO ONE – reads. This new targeting makes it available to maintain your communication in the live feed or news feed of your fans yet, make the updates more relevant in local languages. Previously that was only possible with the next to worthless “Send an Update to Fans” link you could find in the left hand navigation under your “Edit page” link.

This has huge implications for companies running one page towards several different countries. You’ll now be able to use one page yet update in local languages. Awesome!! Right?

Screen shot 2009-11-24 at 1.21.20 AM

I noticed a new little drop down next to the share button. I tried clicking Customize and up came a dialogue box. Wow I thought to myself. Is this possible. Have I just been blind?? No. This must be a new thing 🙂

Screen shot 2009-11-24 at 1.22.32 AM

Once you’ve posted a story it will appear as a normal story for you on your Page wall. However, it will only be passed out to the people that fit the targeted audience you’ve set. I am unsure if it is visible for other people than the one’s you’ve targeted, but either way, this way you’ll be able to pass out more specific and relevant information to your Facebook Page fans!

And if you forget which of your fans you’ve sent updates to. Just hover the little symbol for segmentation found in the bottom of your posted story next to the Comment, Like, Share links:

Screen shot 2009-11-24 at 1.28.25 AM

And your segmentation appears.

I will probably do a follow up on this post, but I got so exited about that they finally released this. There has been a lot of talk about it, but no action 🙂

[UPDATE: This was supposedly rolled out in some areas on the 20th of November. I read a Mashable article on it from that date. If you want to read that and the comments to it you should click here.]

November 15, 2009

Extend you Facebook Page with Applications

There are a couple of ways in which you can and should extend your Facebook Page. Especially when you’re working with driving business through you engagement in the social web. Remember that most of your business/sales are conducted through an opt-in scenario where you should keep your target person entertained, happy or inspired until they are in the mood of buying. That way you’ll make sure you’re top of mind in talks about your sector or when the person him-/herself is in the mood for buying.

Adding the FBML-control to your page

The first thing you should add to your Facebook Page is the FBML possibility. That way you can add links back to your website. What you do is you click the Edit page option on the left hand side of your page view. Then you go all the way to the bottom of the Edit page view. The very last box says “More Applications”. If you didn’t add the FBML option in the last tutorial, then it is time for you to do that now. It should be readily available for you as one of three options. Otherwise just hit the “Browse More” option of that box.

Extend Facebook Pages with More Applications

When you click the Static FBML option you’ll be taken to the application page view. In the top left hand pane, just under the application logo you have two options.

Adding the Application to your Page

You can either choose to “Add to my Page” or “Add to My Page’s Favorites”. If you want to add this functionality to your Facebook Page, then you’ll have to click the Add to my Page option. If you want to add a link to this application from your Facebook Page then you’ll have to click the Add to My Page’s Favorites option. You can also choose to become a Fan of this application which will guarantee that you’ll get any updates this application releases into you news feed of your user account.

I generally chosse to Become a fan and Add to my Page in order to add the functionality yet never miss out on any updates.

Select a Facebook Page to add your Applications

Once you click the Add to my Page option a pop up dialogue will become visible. This is for those of you who run several pages on Facebook. You’ll be able to select one or several pages to which you can add the application from this view.

After clicking Add to Page you’ll just have to close the window and return to the Edit page view of your Facebook Page.

Added Facebook Application in Edit Page view

There you’ll find the FBML box added as one of your applications and you should now activate it in order to start using it. In the Edit option for the FBML control you’ll be able to run html-code or fbml code. Choose a title of your liking and then start out by entering some links back to one of your websites outside of facebook.

FBML Editor

Then go to the very bottom of your FBML edit page and click to Save. If you want to add more than one FBML boxes to your page then use the link at the bottom left of your edit screen to choose or add more FBML editor elements.

Add more FBML boxes to your Facebook Page

You should now go into your Application settings and activate your FBML box as a tab and then choose whether or not you want it to be able to post to your wall. That way you’ll cover all activities you might want to achieve with the standard settings of a non-sponsored Facebook Page.

Application Settings Add it as a Tab

Application Settings Enable Wall posts

Now you’ll get the all so important “Link to this Tab” option available from the Edit page view. That way you’ll be able to attract interaction with this tab from other places on the web where it might seem suitable. This is one of the strongest ways to promote your facebook page towards different audiences. Create a Tab, then get the traffic that might be suitable for that tab onto there in order to increase the chances of them becoming a fan of yours.

Link to this Facebook Page Tab

Moving the Applications box to the left hand pane

Now i know some of you are thinking that you want to add your applications and link box to your left hand pane of your Facebook Page. This is not difficult at all. Your FBML application created a box that can be found under the Box tab in the top tab navigation of your Facebook Page.

Boxes tab of the Facebook Page

If the Boxes tab is not available it is probably because it is hidden to you. You should easily be able to access it by clicking the >> sign and selecting it from the drop down list that will appear.

In your Boxes tab you’ll now be able to find a a Link to my website box which was the name I gave my FBML box. Just click the little “pen” in the upper right hand corner of the box and select the option “Move to wall tab”. That way you’ll move your box to the front page’s left hand pane and the user can reach it as though it was the left hand navigation of your website.

Adding the FBML Box to the Wall left hand side

Now browse to the wall page of your Facebook Page and you’ll see the box with the link available to you on the left hand side. If you want to move it up or down just drag and drop and you’ll see the boundaries of this box settings.

Adding another Admin to your page

This is pretty simple. After adding some more boxes and applications to your Page then you should start out recruiting some more admins. Perhaps start out with your girlfirend/boyfriend and then continuing with some other people you find suitable to manage, update and have fun with your page.

Adding an admin to your facebook page

Simply click the add button in the top right of the Admins box and search to select the user you want to become admin of the page.

Rember that the biggest difference between a group and a page lies within the fact that you can update your Page as your Page and not as an individual which is the case in the group. Since the new Groups became available this is the biggest difference on a usage side. As well as the applications, but I am sure FB will do something about that in a while. And offcourse the Sending InMail to the group members which sucks that you cannot do from a Facebook Page. Would be such a good thing. Sigh… however… Facebook continues to separate the pages from the groups and I am sure they have some reason to do it. Or dont… either way, they decide and I should really use another article to talk about the differences between the two.

Continuing as many times you want

Now you can extend your Facebook Page with mostly any kind of application out there. I would recommend that you add a couple that integrate what you do on Facebook with other platforms such as Twitter, tumblr, digg and where ever you are highly active. That way users are able to follow you on facebook whilst you’re active on several different platforms. That way you’ll also be able to “rally your troops” when you need to.

Please suggest some Applications that you feel a Page owner cannot live with out in the comments field.

//Jesper

November 12, 2009

How to create a Facebook Fan Page in 11 steps

Facebook pages are one of the key features when engaging your company in social media. It is a simple way to get up and running in a very limited time. This post is the first in a series about Facebook Fan Pages. The index for this tutorial will be listed under the Social Media option in the top navigation.

First Create your Facebook page, then think what to do with it

The first lesson of social media is to never think about what you do in social media. Just do it, test it, and obide to the general rules of being nice and transparent with your intentions. No one know what fans you will get before you actually take the first step. You do get the fans you deserve. If you have a successful business online and/or offline, you will find loads of similarities in the social web. It is a lot more like traditional business than what you are used to from the static web.

1. Fist step: Page creation and account setup

Start out by visiting the advertising entry page of Facebook.  Make sure you have logged out from your private, personal account first. Otherwise your private account will have a never ending relationship with the Facebook page you’re creating. All though that might be a good thing in a couple of years, if you’re successful, as it can serve as a good card to pull when negotiating salaries. I would however not recommend it as it might be so that the legal process will determine that you have to leave your private account to the company rather than the company leaving its page to you. It all depends on jurisdiction though. So you check the laws and decide – ok?

Facebook Advertising Page Create Account

In this tutorial I expect that you work with the best interest of your company in your mind, and thus make sure you are logged out of Facebook before continuing.

First thing you should do now is to click the green option button “Create Page”. You’ll reach a page where you will be asked to choose what type of business you are.

The drop downs are pretty long. But start out by selecting what best describes your Pages purpose on Facebook. They provide you with three options:

  • Local
  • Brand/Product/Organization
  • Artist/Band/Public Figure

If you are just starting out you should probably just register your brand. Select the brand option and then select the vertical that suits you the best.

select your facebook page type

Later on you might create a page for your CEO, for a certain local store or for some other purpose that fits the other categories. For now however, settle with one page as this will be the hub for your communication on Facebook and I am guessing you don’t have the organization to support anything more extensive. (wow that was a long sentence)

Below this option there is a field where you select the page name. This is actually the only thing you have to think carefully of as it is quite difficult to edit once it has been choosen.

choose facebook page name

REMEMBER to check the option “Do not make Page publicly visible at this time”. It is no biggie, but you should be aware of this option as your page will go public if you don’t check it and you might want to test some things out first.

2. Create your Facebook Page – Then your Page profile

This is where many people go wrong. Pay attention to this part. You will eventually have to create a normal Facebook account that is connected to your Facebook Page. This profile should be a real person, it doesn’t have to be you, but according to Facebook’s rules, this person has to exist.

Now you’re thinking… but who should I be then? Everyone on my working place already has a Facebook account? Well, the way to do this is to create your work persona. It is still you, but it is you at work. You use your own name, your own picture, your own birth date and other information, but it is NOT your private account. The account is owned by your job. You could give the person your first name and then the brand as a second name. However… the important thing here is that you make it a person.

Just lie at the first option saying that you don’t yet have a Facebook account. And DO not let your Agency do this for you. They will make themselves stick by connecting one profile to your page.

create a facebook page personal profile

Check the option for having read the Terms of Use and the Privacy Policy and then Click Sign up now. As you will notice you will have to confirm your e-mail address. This means that an e-mail has been sent to your inbox and you will have to click a link in that e-mail to continue. If you do not receive an e-mail within one hour. Check your spam e-mail inbox or your junk e-mail inbox. These types of messages might end up there if you have a strict IT-department. Once it arrives it should look something like this:

confirm your e-mail address to gain access to facebook page

3. Your Facebook Page is created, Now you have to give it some flare

Now you’ve set up the basic account information for your Facebook Page and you are on the verge of taking your first step into social media mania. YEY!! But we still have a lot to do before we are done with the setup.

Your Un Edited Facebook Page

4. Setting up your Facebook Profile for your Page

Your Facebook Page pretty much looks like this once you’ve clicked the link in your e-mail and reached the page of your choice. First thing to do now is to click the option in the top left hand corner to create a Facebook Profile. That is a normal signup procedure. Nothing fancy with that. The only thing is that I would recommend you use a picture of yourself with the icon of your company in the bottom right hand, or in the bottom third of your image. That way people will understand that this is your work account if let’s say two accounts that are both you would show up in a search, when your lost friend from kindergarden is searching for you. (you know the one who had a crush on you and still haven’t got over you… sick person… reject… :D)

Oh yeah.. they will ask you to add your first friend during the profile registration. Just skip that section for now. This profile will not be visible to anyone if you don’t gain any friends or if you aren’t active with it. Don’t add anyone just yet. You will in the future where I describe the use of a Facebook Profile. But for now keep this as is. On the bottom right hand side of the squares with forms, you’ll find the option “Skip this step”. Use that option!!

5. Returning to your Facebook Page to Edit it

Once you’ve created your profile you will be redirected to your Profile Page. THIS IS NOT your company Facebook Page. Many people don’t get this and start editing the profile as though it was the corporate page. NO NO…

What you should do now is to either use the option to see all your pages in the bottom left of your screen window.

Go to Facebook page options

Or you can use the top right search field and start typing the name of your page. What ever you prefer will do the trick. Just remember not to press enter when you see your page appear as below. Use your pointer to click the page that appears. Otherwise you will come to a search result where your page will not be visible as it is not visible yet. (Remember the visibility setting)

Facebook Search

6. Editing your Facebook Page – Main settings

Once you return to your Facebook Page it will look like the one displayed above. Now you’ll have to start editing it or people will highly dislike it simply because it’s UUUGLY. The Edit Page option can be found on your left hand side just under your Page logo or Page image.

Edit Facebook Page Button

Once you reach the Edit Page mode you’ll see many panes in front of you. Just click the option “Edit” on each one of them to make them unfold what they have inside :).

7. Selecting where your Brand Facebook Page is from

Now you will reach a page with a lot of settings. For now however you’ll just have to take care of a couple of them.

selecting your facebook page origin

You can choose to publish your page at this time. But I just wouldn’t. You’re not done. For now, I would just enter the country where you want your page to be most visible and then select the age a person has to be to view your page. If you’re doing anything that might be considered illegal for kids in some country, then I suggest you make the allowed age for your Facebook Page older than PG13. Once you’re done, then click “Save changes”.

8. Selecting your Facebook Page Wall settings

Now it is time to set your Facebook Page Wall settings. Important to note here is that some companies only let themselves post material on their wall. Others let the users post material. One thing to keep in mind is that it is only the things YOU post on the wall that is shared on the walls of your Page’s Fans. This means that if a user posts something, it is only seen on the wall. Since most interaction happens on the News flow of a users home page, and NOT on your wall, you will have plenty of time to take away bad posts or spammy posts put up there by users.

Posts by fans and Facebook Page

I like transparency and thus I select the option “Posts by Page and Fans”. Remember to teach your fans what kind of comments you remove and what kind of comments you let be. A good thing is to remove curse words, but keep bad stuff about you. Your protectors will protect you. Trust in your fans baby… trust in your fans… If someone posts something nasty, then your fans will make sure that user is taught a lesson. That is ofcourse if you don’t beat them to it and you school that person back to prehistoric ages. Unless you’ve actually done something bad, in which case you apologize and do better next time. If not, all hell will rain on you. 🙂

Second option is easier. Always choose wall here. People want to see activity and interaction. If they didn’t they would go to your boring website instead. I mean.. DUUDE this is Facebook… the ultimate heaven of interaction. Thus you should stay with the pre set Wall option here.

What to display as your first pane on the facebook page

Next options are more difficult to say. I would probably allow them all to start with. If there is a lot of abuse, then I would remove the option where the abuse takes place.

Facebook Page Posting options

I generally tend not to edit my page any more than this. It is enough to have these settings to start with. Later I will write a post on How to Extend your page. Come to think of it that should be my next post. I will list what applications you should add to the page in order to customize it and make the most of your business on Facebook. One thing to have a look at in the bottom of the Edit page view are the suggested applications. I would add them all to the page.

Add Suggested Applications to Facebook Page

The instructions on how to do this are pretty clear. I will describe it in the next post if it would be any problem for you. So just keep in touch and we’ll get that sorted.

Browse through the other options available but you can leave them as they are by default.

9. Moving on to the visual stuff

Now it is time to change the logo of your Facebook Page. Go back to your Page’s main page by clicking the link in the top of your Edit page view. Click the View Page option and you’re set to go.

Links to go back to Facebook Page from Edit page view

Now it is time to add your page’s logo. This is done by hovering the empty image displayed as default.

change facebook page picture

Click the option Change Picture and select if you want to upload, take a picture or select one from the image gallery. The upload might not display your logo at once. Give it approximately 5 minutes in it will have put the logo you wanted in there.

10. Editing the Info Tab of the Facebook Page

You will see that the Info Tab of the Facebook Page is selected by default right now. Not the Wall setting as you had put it in the edit page view. This is Facebook’s way of telling you that you need to edit this informaion. Just click the Edit option available on the left hand side and write what your page is all about. Remember to write any rules you have for your page such as; “Be kind or be dead” or perhaps “We expect you to be 18+, if your not, please leave”. Anything that set the terms of your page as well as writes the goals of your engagement in social media.

Edit info of Facebook Page

Remember!! Transparency doesn’t necessarily mean that you have to tell everyone what everything. Just tell them what your intentions are and you’ll be fine with that.

If you find any of the options as difficult to fill in. Just don’t. You’ll be able to edit this a thousand times in the future and you will find a purpose for each field. Campaigns, cupons, offers, yada yada… anything goes as long as you tell people why you’re doing it. The options presented to you are there as a result of what vertical you said you were in. As I said I was a TV Show I get quite funny options to select from. As you can see below you don’t have to “follow the rules”.

Options given for information on Facebook Page

11. Making your first Facebook Page update

Once this is done. You press “Save Changes” and you are DONE!! Now click the Wall tab of your page’s top navigation and go back to the wall page to write your first update. Remember to try out and post a link, a photo and all the other things before you go ahead and publish the page. You don’t want to end up looking like a fool because you did it the wrong way later on.

First update of the Facebook Page

To post other things than a status update you simply click one of the icons below the status update field. If you want to know what the different options mean, just hover one of them with your screen pointer.

Publishing your Facebook Page
Once this is done you go ahead and publish the Page by clicking the link visible in the top of the page. You’ll probably also have to go back to the option in the Edit Page view and change that to a published state. (Remember the image from above.)

SOO.. Congratulations to you!! You’ve just created your first Facebook Page. You can now play around with all the options and have some fun. In the next blog post on this topic I’ll dig into how you can extend your Facebook Page.

//Jesper

November 2, 2009

Comments functionality – Facebook Connect Tutorial

I am working on an implementation of Facebook Connect on this blog. I am working on a longer post but for you who argue that Facbook Connect is something complicated should have a look at this tutorial. For WordPress there are many plugins as well that you can find here.

Only use these plugins. The ones that are not listed on this website but are available through WordPress.org are generally 50% not updated to their full extent.

But if you build from the ground on up that I will do with my new blog I suggest you put this blog in your RSS-reader and keep reading. But first this video.

//Jesper