Digital Marketing Blog
February 3, 2010
One of my friends knows about my infatuation with Facebook exploration and thus asked me a question about Facebook privacy that made me think of something.
Since a while back you have to uncheck a button in order to not show up in Google with your profile. This is quite straight forward. One thing which is not that straight forward is what becomes visible and why exactly that information is visible.
This is my search result visible in Google.
SEO & Internal links to make Pages rank
Now, I know there are some of you who do not believe in PR-sculpting. I do, and I think that the person working with SEO at Facebook does as well. Cause it is quite evident from what is visible in these profile displays visible from the Google searches what strategy Facebook has.
They want users to rank on their names and they want pages to rank for brands. They are turning all the link love we all provide to by linking to our profile pages through widgets and direct links, into power through anchor text internal links. Since the platform is so strong there is no question about it that this has an enormous effect on placement in the search results.
Facebook on site SEO sucks
Facebook does not otherwise have any on site SEO to talk about. They have massive amounts of content and massive amounts of links, but their front end rendering scripted nasty stuff is just horrible.
Yes, they are using your name/pagename as the H1 (only when logged in though) and they do actually have all the components in there. But the structure which is not a part of the internal links is just HORRIBLE.
That’s it for this post. I won’t talk down on them in more detail, but as my friend asked me I couldn’t get this out of my system other than to blog about it.
Possibly related posts:
January 19, 2010
[UPDATE: This script stopped working on the 8th of March 2010, I am working on a new work around.]
I have published an update to this as the old iFrame solution does not work – Facebook Applications for dummies
I found this neat little script today that I amended a bit. Not a lot, but just a bit to suit my purposes. As we all know, Facebook doesn’t allow you to put an iFrame on a Facebook Fan Page tab. I decided that I wasn’t going to follow this rule as it didn’t fit either mine or my fan page users needs. Thus I Googled for a while and found the neat code snippet enclosed in the document you can download from here:
Download: iFrame Code for Facebook Fan Page Tab
There are two small changes you need to do to make the script work miracles for you and your Fan page. Well, you’ll need to read this on how to create an FBML-box to your Facebook Fan page, or this to know how to set up a Facebook Fan page first. But then you can move on to downloading the .rtf file above and read what I’ve written below.
1. Your Tab loader image
<img src=’[Enter a url to an image here]‘ />
Exchange the [Enter a url to an image here] with the full image URL you want to put as the loader image.
2. The dimensions and source of the iFrame content
Secondly you’ll need to change the dimensions of the iframe to suit your needs. Change the following atributes of the following code snippet from the downloaded file.
<fb:iframe width=”[With of iFrame]” height=”[Height of iFrame]” style=’margin-top: -50px; margin-left: -40px; margin-bottom: -40px; margin-right: -50px;’ frameborder=’0′ src=’[Enter the source of the iFrame here]‘ scrolling=’no’ />
- [With of iFrame] – exchange with a with in pixels such as 650px
- [Height of iFrame] – exchange with a hight in pixels such as 500px
- margin-x – I just wrote that out there, but you can change all its values or put them to zero. Basically this is added so that you can hide parts of a page you don’t want to include in your visible iFrame
- [Enter the source of the iFrame here] – any source you’d like to add
That’s it!! You might fail a couple of times and remember not to remove any of the ‘ or the ” but remove all the [ ] square brackets. There should be no square brackets in the finished code. I have just put it there so that you will get confused :).
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November 29, 2009
Right. So it is time for some of you speeders out there to get some advice on how you should secure your profile settings on Facebook. If you are running a Facebook Group then you especially have to pay notice to this. For Page owners it is easier as you always speak through the logo of your Facebook Page.
1. Basic Security settings for your Facebook profile
You’ll find the settings button in the top right of your screen when logged into Facebook. If you hover the settings button with your pointer a drop down appears and you can select privacy settings.
2. Blocking your Enemies and Unwants
On the first view of the Privacy Settings page you’ll have two types of actions to go through. I will start with the second of these two boxes. You are able to select individual users that you don’t want to be able to see you in searches, see your updates etc. You simply block these people completely. I don’t know who falls into that category for you, but for me one or two ex-girlfriends, one or two ex work mates etc, have been banned for life.
As you see you can block them even if you haven’t connected yet on Facebook. This means that you can hedge the invites of those contacts you really don’t want to be associated with. Block them out by entering their e-mail address and sit back. If you’ve already connected to them, you’ll have to be a bit more sneaky, but you can still lock them out by starting to type their name in the name box and selecting them from the drop down list.
3. Creating Different Friend’s lists
Before you actually go into this stage of privacy settings I suggest you go to your friends settings and create a couple of groups to which you can assign different privileges and rights on your page. You’ll find the friend settings by clicking the Friends button in the top right navigation of your Facebook page.
After selecting the Friends option you’ll come to a page where all your friends are listed in an alphabetical order. If you haven’t created any friends lists previously you should start out by categorizing your friends into different groups which will later make it so much easier to select them. I usually put up a group called Work mates, Bosses, Retards and some other groups in order to make sure I set the right privileges to the right group.
You’ll create lists of friends by clicking the +Create link shown in the image above. As you do this a dialogue box in ajax will appear and you’ll be able to give your new list a name and select the friends that belong to this list.
You can select one friend to several lists. The rule is that Facebook rather remove visibility for a person than permit something. Thus if you select the same person for two lists, the friend will be able to see only those things that are visible to both lists. If you are successful in adding your list it should appear in the left pane amongst your other lists.
If you select that option by clicking it, all the friends you’ve added to that list should be listed in the center of the page.
4. General Privacy settings for profile
Ok. So now you go back to the Seccurity settings for your Facebook profile and start out by clicking the top choice which is Profile.
The first thing you should do if you’ve previously have set some kind of privacy settings and you want to change some settings for a specific user you should put their name in the search box to see what your settings are for that specific person. You’ll also see a load of default values appear that say you are only visible to your friends. In the top navigation you should also pay notice to the two panes “Basic” and “Contact Information”. You should remember to set the privacy for both of these according to your wishes.
For each of the different choices you should set preferred privacy setting. On most of them you’ll find four different choices to select from.
Everyone – this option MEANS EVERYONE. Thus this information is publicly accessible by anyone that surfs the realm of Facebook.
Friends of Friends – this means that this piece of information becomes accessible by anyone who is a friend of someone you’ve befriended.
Only Friends – sort of says itself, but it becomes accessible only to the people who are your friends
Customize… – this option allows for you to select a friend’s list that you have special settings for. You can select an individual person and set special preferences for this person, but since that is time wasting I suggest you create a list, even though you only have one person in it. That way you can select a list to add new friends that fall into the category right when you are accepting their friend request. Simple enough. If you set your privacy settings correct the first time you don’t have to come back here that many times again.
The dialogue box that opens when you click the Customize option, gives you the possibility to add the lists that you’ve previously created and disallow them to this specific information. That way you’ll be able to control your Parents or relatives or bosses access to your party images, tagged images, or other stuff you don’t want them to see.
Just start typing the name of the list and it will appear in the ajax drop down. Click it to select it and you’re set to go. Repeat this for all the options under the Profile Privacy Settings and you’ll be up and running in no time.
5. Customize your Search visibility – IMP for those of you running FB Pages
Some people have reason not to be seen in the search results of Facebook. This is EXTREMELY important if you have broken the guidelines of Facebook and created a non existing or working profile for your Facebook Page or your Facebook Group. Especially if that avatar carries your name and your picture. Facebook hasn’t found a good way to give companies “fake” profiles yet and since there is an intricate relationship between the creator of a page and the facebook page itself, it is highly recommended that you create a fake profile for the purpose of Facebook Page creation as described in previous tutorials.
First option I would in that case set to “only friends” and not “Everyone” as is the default settings. If you for any reason still would like to appear in the search results with your Profile connected to your Facebook Page, you should have a look at the next couple of options to see what you want to make public.
As you can see you can basically hide all that you want. I generally tend to set these to null except for the profile picture and A link to add me as a friend. The rest I leave unchecked.
Then you can select how you are publicly visible in the search engines outside Facebook.
This is a quite neat feature as it only takes a link from your blog to make this a first page result on your own name if you have any authority on your blog what so ever. A good way to crowd out bad search results on your own name 🙂 Also a good way to make the right image of yourself appear in the search engines image search. That is if you’ve given your profile picture your own name. After you’ve set these privacy settings you should be good to move on to the next step.
6. Setting the Visibility of your Activities
For all you flirters and online cheaters out there, this is the section where you should star paying a lot of notice. Even though your girlfriend/boyfriend isn’t a friend of the persons image, status etc you’re commenting, you can never rely on the fact that this person has set his or her privacy settings the correct way. In this section of your Facebook privacy settings you can make sure your respective person does not get to know what you’re up to when hooking up through the online sphere.
As you can see from the image above there is a tab that allows you to set the privacy of your Ads as well. I have all these settings checked as I believe that if you’ve allowed a friend on Facebook, then you have also allowed them to have a look into your life. And if you are hiding stuff from your partner, then you might just want to consider breaking up instead of using these settings… just saying…
(yeye… I know… but I had already used the boss example and so this was a lot more relevant :))¨
7. Changing Permissions for Applications
I know you’ve added a couple of applications if you’ve been active on Facebook for a while. You have probably given these applications all the info you have in your profile just to enter some stupid competition or something like that. I suggest you remove an application when you don’t need it. By removing the application you are NOT TAKING AWAY THEIR RIGHT TO YOUR DATA. This is Extremely important to understand.
In the privacy settings you find for applications from these settings you can only set general settings. Read through the rules for this and then click the settings tab to compose your general settings for Facebook applications.
In order to completely remove an application though you’ll have to move onto another option in the privacy settings in the top navigation of your page. Just hover the Settings option in the top navigation again and select Application settings.
Once you’ve clicked this option you’ll be able to fully remove all access to any application you’ve previously granted permission too. I suggest you look through this once a month at least as you in your desperate attempt to find “sad cows” generally tend to accept all applications sick corporations throw at you 🙂
There are a million different settings you can adapt and change into the best settings for you. These are the most important ones and you’ll get a hang of it quite soon. Make a check list that suits your needs as a corporation or as a person. If you don’t know what to set for the different options, you can just e-mail me or add me on skype (jesperastrom) and I’ll give you a hand or an advice on how I would do it.
November 25, 2009
Are Facebook Ads the new Black? Well in this post we take one step into creating your first Facebook Ad campaign. It is not a complete guide but it gives you those first steps and hints on how to create and target your first Facebook Ad Campaign.
To start off, Facebook Ads are not something you should start out doing like you target keyword searches in normal PPC campaigns. If you do so you will most likely fail, or run super expensive campaigns. I ran my first Facebook Ads campaign with a voucher. The complete budget was spent in a day and although I had gained 100 000 something displays of my Facebook Ad, I had only received 2 or three clicks. What did I do wrong?
Well I basically paid no attention to who I wanted to reach, didn’t target the Facebook Ad and didn’t take any precaution to the creative I put into the ad layout. My ad was refused a couple of times and the negotiation I ended up with was not worth the light of day. So, spend some time on the Creatives and try to find YOUR true fans on Facebook with your Ad. I hope this short tutorial can bring some light of day into your Facebook working life and perhaps remove some of the hurdles you see in order to start out with your Facebook Advertising.
1. Set up and start up
As with everything on Facebook you should start out by setting up something. Ads are probably the easiest thing to Set up and they start running right away as long as you follow the Ads guidelines. Basically, the only thing you have to consider is the image you use. It should relate to the topic of your ad, and to the page you are advertising. If you are advertising a page on Facebook, they are a bit more lenient than if you are marketing a page that isn’t on Facebook. We’ll get to the Facebook Ads strategy bit later in this section though however.
You’ll find the ads section in the bottom left of your browser window.
If that icon is not present for some reason you can find the “Promote with an Ad” link just under your Facebook Page logo.
Just click the link and it will take you to the design phase of the Ad setup.
Design Your Ad for Facebook Page
If you are administrating a lot of Facebook Pages you will see all those pages in a list in front of you. Select the Facebook page you would like to advertise and come up with a creative text. Best practice examples of Facebook Ad Texts can be found here. The title will be set as the title of the Facebook Page you want to promote.
- Select page you want to promote with an ad
- Write a body text that is a maximum of 135 characters including spaces (best practice link above)
- Select a relevant image to display
Design Your Ad for a Website
If you want to advertise a Website instead of a Facebook Page (something I strongly advice against), you should click the link just below the “facebook page” selection drop down that says; “I want to advertise a web page”.The main difference between the two ad designs are that you can choose a title freely when you are advertising a web page.
- Choose a destination URL
- Choose a title
- Write a 135 character body text (best practice link above)
If Your Facebook Ad Creative is Refused
Don’t worry, it happens all the time. Facebook is quite strict on how your ad can look and if it is really relevant to what is on the landing page. Their soul ambition is to show ads that are relevant to the users and thus the user has to get what they expect when they click the ad. If you are refused, or your ad is, then simply change it. You will get most of the hints as red text when you are creating the ad.
For example, if you use certain words you will be prompted to change these. If you are using CAPITALIZED letters, you will be asked to kindly convert into lower case letters etc. Read the Facebook Ad Guidelines and the Facebook General Terms of Service before you start. I won’t rewrite them here as that would be a terrible waste of time. They can be located to the right of your screen whilst creating the ad.
Targeting Your Facebook Ad
You will now be asked to target your Facebook Ad towards a specific group of people. Now the fun part of this tutorial starts as I am going to share one of my most recently tried tactics. But let’s start out by looking at the options you’ll have.
- Choose a country to target. Remember to make your ad as narrow as possible. If you are targeting several countries, you should target with several different ads. Thus choose a City if you can.
- If you are selling something that can be given away as a gift or if you have gifts on your page as a part of your strategy, then target people with a cadeau on their birthday.
- Select gender
- Select Keywords you want on the pages where you want your Facebook Ad to be present. If you’re working with candy, then perhaps you would like to be accessible on pages where they write about “sweets”, as an example. Or perhaps you are working with dating. Perhaps you should only be available to people who has a status as single. Choose your keywords carefully. Rather have them more narrow than broad.
- The sickest thing you can do is to run B2B ads towards people who have listed they work at a specific company. Want to recruit young people from a certain employer? This is where you should focus!!
- I won’t go through them all, but at the bottom you will find the count of the audience you’re marketing towards at all time.
The next step is choosing a CPM or CPC plan for your payments. I generally do a CPC based structure until I know the target group or until I have found a really great creative. Generally some of your ads will be cheaper if you buy them on CPM. Always watch your CPC/CPM ratio to make sure that you are not paying more per click than your current CPM level is at. Or. If your CTR is above 0.001 and you have a CPM that is higher than your CPC then you should consider changing your ad tactic from CPC to CPM as this will save you money.
For those of you who do not know CPC stands for Cost Per Click and CPM stands for Cost Per Milli or cost per thousand exposures of your ad.
A smart targeting tactic For your first Facebook Ad Campaign
I suggest you don’t market towards a website. If you do you are not utilizing the power of Facebook to its full extent. You should really try to create a customer base, or a fan base on Facebook, then help them grow your presence organically. Your Facebook Ad tactic should thus be targeted towards creating engagement on a page. If you take the traffic to website you need some kind of membership registration there or some kind of subscription possibility. Otherwise you’ll just burn your money. By getting fans of a Facebook page you have actually made an investment rather than burnt the money on one time marketing.
In order to get the people you want to strive towards engaging you on your page you need to give them some kind of incentive. You will always gain the brand lovers, and they really give their all for you. But in order to reach the masses, especially if you don’t have an established brand, and you want to spark engagement, then here is a way to do it for you.
- Always start out thinking of who you want to reach with your Facebook fan page.
- Then think about who these users look up to and what kind of people they would desire to meet. If you don’t know. Go to Twitter and ask. It is these people you should target your ad towards.
- If you want to reach computer guys, target the good looking women, if you want to reach the poker players, target the poker pros or stars, if you want to reach people buying computers, target the people working at computer companies
- You have to really research this “bait group” of people, find something they like and then get them to join through your ads. Here is where you should burn money.
- You should target these people as they, since they are experts, or since they can add attractive content to your page, Your page becomes A LOT more attractive to the group you really want to reach and thus your job to get the masses later will be A LOT easier cause what they desire is already present in the group
- Once you reach about 500 members shift your targeting towards your target audience you really want to reach
- All you publish on the page til that time should be targeted towards bringing interaction on the page. The simple rule you can follow in order to spark interaction is to 1. Make a promise in your status update, 2. Post an external resource like a YouTube clip or a web page from one of the fans sites and 3. End your status update with a EXTREMELY specific question that puts a divide in your fan base. I will post something more on this topic in a later post
But that is just a tactic I use. If you want to target your main audience right away you should. It just takes a lot more time to take your Facebook Page from many Fans to a humungus amount of fans :).
2. Engagement and shift
When you decide to do the shift do it publicly and announce on the page that you are now advertising the page towards a new group of people. Ask the Page fans to welcome the new group of people. Remember, if you build relationships between people you will always be a part of that relationship. That’s the strongest bond you can build with a customer.
3. Facebook Ad Optimization and user generated ads
Once you have run your ads for a while you need to start optimizing them. Try out many different creatives such as new images and new texts. Use one creative for one week maximum, then change it. Try to hit different calls to action for each attempt. Ask your Page fans why they are a fan of your page and ask them to come up with smart creatives for your ads.
Seriously, USE the guidelines and recommendations that Facebook provides. They earn money on a lot of clicks and thus you should really pay attention to what they are saying as they will help you attract more fans to your page.
4. When to stop advertising
As soon as you feel you have nothing new to say, you should stop advertising. Remember that you can get your Facebook Ads up and running as soon as you get the next excellent idea. Don’t advertise for the sake of advertising or for the sake of burning December budget. Advertise when you have something to say. Remember that your fans will only be as good as your targeting!
5. Simply cause there has to be a five
There are a million things to try out here. It is actually kind of cheap to do Facebook Advertising. I strongly recommend you do it as a kick of for your Facebook Page at least. See… This was really simple, and considering the amount of questions I get about it, I am amazed not more people seem to just try it out. So to all of you scared souls out there. Facebook Ads are fun, easy and cost little to no money 🙂 Run them for a while and see what happens.
November 24, 2009
I just saw the coolest thing on my own Facebook Page. It seems as though Facebook will allow for demographic targeted updates on your Facebook Page status update and link sharing. You know the stuff that gets into the news or live feed of your Facebook Page Fans.
Targeting have previously been possible for those updates for pages that no one – and I mean NO ONE – reads. This new targeting makes it available to maintain your communication in the live feed or news feed of your fans yet, make the updates more relevant in local languages. Previously that was only possible with the next to worthless “Send an Update to Fans” link you could find in the left hand navigation under your “Edit page” link.
This has huge implications for companies running one page towards several different countries. You’ll now be able to use one page yet update in local languages. Awesome!! Right?
I noticed a new little drop down next to the share button. I tried clicking Customize and up came a dialogue box. Wow I thought to myself. Is this possible. Have I just been blind?? No. This must be a new thing 🙂
Once you’ve posted a story it will appear as a normal story for you on your Page wall. However, it will only be passed out to the people that fit the targeted audience you’ve set. I am unsure if it is visible for other people than the one’s you’ve targeted, but either way, this way you’ll be able to pass out more specific and relevant information to your Facebook Page fans!
And if you forget which of your fans you’ve sent updates to. Just hover the little symbol for segmentation found in the bottom of your posted story next to the Comment, Like, Share links:
And your segmentation appears.
I will probably do a follow up on this post, but I got so exited about that they finally released this. There has been a lot of talk about it, but no action 🙂
[UPDATE: This was supposedly rolled out in some areas on the 20th of November. I read a Mashable article on it from that date. If you want to read that and the comments to it you should click here.]
November 15, 2009
There are a couple of ways in which you can and should extend your Facebook Page. Especially when you’re working with driving business through you engagement in the social web. Remember that most of your business/sales are conducted through an opt-in scenario where you should keep your target person entertained, happy or inspired until they are in the mood of buying. That way you’ll make sure you’re top of mind in talks about your sector or when the person him-/herself is in the mood for buying.
Adding the FBML-control to your page
The first thing you should add to your Facebook Page is the FBML possibility. That way you can add links back to your website. What you do is you click the Edit page option on the left hand side of your page view. Then you go all the way to the bottom of the Edit page view. The very last box says “More Applications”. If you didn’t add the FBML option in the last tutorial, then it is time for you to do that now. It should be readily available for you as one of three options. Otherwise just hit the “Browse More” option of that box.
When you click the Static FBML option you’ll be taken to the application page view. In the top left hand pane, just under the application logo you have two options.
You can either choose to “Add to my Page” or “Add to My Page’s Favorites”. If you want to add this functionality to your Facebook Page, then you’ll have to click the Add to my Page option. If you want to add a link to this application from your Facebook Page then you’ll have to click the Add to My Page’s Favorites option. You can also choose to become a Fan of this application which will guarantee that you’ll get any updates this application releases into you news feed of your user account.
I generally chosse to Become a fan and Add to my Page in order to add the functionality yet never miss out on any updates.
Once you click the Add to my Page option a pop up dialogue will become visible. This is for those of you who run several pages on Facebook. You’ll be able to select one or several pages to which you can add the application from this view.
After clicking Add to Page you’ll just have to close the window and return to the Edit page view of your Facebook Page.
There you’ll find the FBML box added as one of your applications and you should now activate it in order to start using it. In the Edit option for the FBML control you’ll be able to run html-code or fbml code. Choose a title of your liking and then start out by entering some links back to one of your websites outside of facebook.
Then go to the very bottom of your FBML edit page and click to Save. If you want to add more than one FBML boxes to your page then use the link at the bottom left of your edit screen to choose or add more FBML editor elements.
You should now go into your Application settings and activate your FBML box as a tab and then choose whether or not you want it to be able to post to your wall. That way you’ll cover all activities you might want to achieve with the standard settings of a non-sponsored Facebook Page.
Now you’ll get the all so important “Link to this Tab” option available from the Edit page view. That way you’ll be able to attract interaction with this tab from other places on the web where it might seem suitable. This is one of the strongest ways to promote your facebook page towards different audiences. Create a Tab, then get the traffic that might be suitable for that tab onto there in order to increase the chances of them becoming a fan of yours.
Moving the Applications box to the left hand pane
Now i know some of you are thinking that you want to add your applications and link box to your left hand pane of your Facebook Page. This is not difficult at all. Your FBML application created a box that can be found under the Box tab in the top tab navigation of your Facebook Page.
If the Boxes tab is not available it is probably because it is hidden to you. You should easily be able to access it by clicking the >> sign and selecting it from the drop down list that will appear.
In your Boxes tab you’ll now be able to find a a Link to my website box which was the name I gave my FBML box. Just click the little “pen” in the upper right hand corner of the box and select the option “Move to wall tab”. That way you’ll move your box to the front page’s left hand pane and the user can reach it as though it was the left hand navigation of your website.
Now browse to the wall page of your Facebook Page and you’ll see the box with the link available to you on the left hand side. If you want to move it up or down just drag and drop and you’ll see the boundaries of this box settings.
Adding another Admin to your page
This is pretty simple. After adding some more boxes and applications to your Page then you should start out recruiting some more admins. Perhaps start out with your girlfirend/boyfriend and then continuing with some other people you find suitable to manage, update and have fun with your page.
Simply click the add button in the top right of the Admins box and search to select the user you want to become admin of the page.
Rember that the biggest difference between a group and a page lies within the fact that you can update your Page as your Page and not as an individual which is the case in the group. Since the new Groups became available this is the biggest difference on a usage side. As well as the applications, but I am sure FB will do something about that in a while. And offcourse the Sending InMail to the group members which sucks that you cannot do from a Facebook Page. Would be such a good thing. Sigh… however… Facebook continues to separate the pages from the groups and I am sure they have some reason to do it. Or dont… either way, they decide and I should really use another article to talk about the differences between the two.
Continuing as many times you want
Now you can extend your Facebook Page with mostly any kind of application out there. I would recommend that you add a couple that integrate what you do on Facebook with other platforms such as Twitter, tumblr, digg and where ever you are highly active. That way users are able to follow you on facebook whilst you’re active on several different platforms. That way you’ll also be able to “rally your troops” when you need to.
Please suggest some Applications that you feel a Page owner cannot live with out in the comments field.
November 2, 2009
I am working on an implementation of Facebook Connect on this blog. I am working on a longer post but for you who argue that Facbook Connect is something complicated should have a look at this tutorial. For WordPress there are many plugins as well that you can find here.
Only use these plugins. The ones that are not listed on this website but are available through WordPress.org are generally 50% not updated to their full extent.
But if you build from the ground on up that I will do with my new blog I suggest you put this blog in your RSS-reader and keep reading. But first this video.