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January 12, 2010

My 10 Most Popular Posts of 2009 are not the ones I like

I think I should share the most popular pages on this blog with you now that the past year has passed. Not only because I don’t have any idea of what to write today, but also because it brings back some good old memories. The blog got launched in January of 2009 and it has increased it’s traffic with about 50% per month since then. I got a post on Stumbleupon to go crazy and thus this top ten table is a bit skewed. However. These are the top ten posts of 2009 at jesperastrom.com with regards to unique visitors recorded in Google Analytics.

  1. The 7 Most important Privacy settings for your Facebook Profile
  2. I am a fu**ing Social Media Guru
  3. Social Media and KPIs
  4. How to Convert a Social Media User into a Buyer
  5. 13 Advice when Link building through Social Media
  6. Releasing News through Social Media
  7. 8 Obvious Reasons to why your Traffic Don’t Convert
  8. How to create a Facebook Fan Page in 11 steps
  9. Online Marketing Matrix
  10. 3 Rules of LinkedIn Recruitment

But those are not the ones I like

For some reason I am not really satisfied with that list. Of the posts above I only think that one or two are really essential reads. The rest could be read in any other SEO or social media blog out there. I guess there are three posts I believe will grow in importance the coming years.

It is amazing to realize that none of these posts are even on the top 30 of posts meaning either that I have difficulties getting my point across or, what I think is important is seemingly useless to the user. I suppose it is a mix between the two or neither.

Anything you’ve liked that is not in the list? What should I focus on in 2010?

December 10, 2009

Why Honesty is the Right choice

As the Swedish readers might already know, I have decided to sign on as a partner with the Swedish agency Honesty. So, why did I choose Honesty. Well, I simply thought it was time to stand up for something, and if Honesty isn’t a worthy cause, then what is?

What does Honesty bring to the table?

At Honesty we aim to bring the offline and the online worlds together. We do not plan to just say we do, but we plan to actually do it. We know that we won’t get all the clients, but we know that we’ll be able to deliver to the clients we do take on. Opportunities in the online world appear as arbitrage possibilities on the stock market. They come and they go, they don’t stick around, and you have to be on the front line in order to take full advantage of them.

We will bring a combination of experiences together, strong enough to help clients take advantage of the arbitrage possibilities available in their vertical or sector.

Why did I choose to get on board

Well, if the above didn’t give reason enough. There are SO many ways in which money can be saved, SO many ways in which money could be made, by clients in SO many sectors. There are SO many ways in which companies can connect with their customers, there are SO many ways in which brand equity can be harvested, there are SO many low hanging fruits out there, for so many clients in so many industries. When offered to join a team of great people who believe in exactly the same thing as you do. Then who could resist?

Will this change the blog?

This blog will continue to write How To’s. I won’t stop sharing my knowledge or ideas just cause I sell them as well. I will continue to share what I think might bring value to the online community.

December 9, 2009

50 year old Education needs Change

Those of you who know me a bit better know how much I care about education, and the lack of good education possibilities in the world. We have basically had the same educational system for over 50 years. The same method for pedagogic and didactic teaching and the same belief of molding people into boxes.

With the overflow of information out there on the web, the access to information has spread and the way in which we could learn has moved from plain text, to sound, to video to emotional NLP methods. All is accessible if we choose to make it accessible. New collaboration tools such as Google Wave and Apps has made it free from costs to collaborate in real time over the Internet.

Still, Nothing happens in our Schools

Yet nothing has happened to our educational system. We continue to complain at our teachers and try to change their education content and context, but we do not change the structure of the way we educate teachers. To use my favorite quote by Einstein – it requires a new way of thinking to solve the problems we created with the old way of thinking. However, we do not change the way we try to learn.

There are ways in which we can change with the social web

I found this video at the Google Channel on YouTube and although I do not agree with everything said, I believe it takes aim at something extremely important namely, the access to information is not enough. What we need to teach is how people can make use of this information and how it can be accessed to further our ambitions in life rather than work against us.

Do you have any suggestions on how we could use the social web to learn in new ways?

November 25, 2009

What is it to be resilient?

The other day I got asked a question: “How resilient are you?”. The question was asked to me in a friendly environment, but it made me really start thinking. Why should anyone be asked to be resilient in the modern business environment? How can it even be an option to be resilient? Why should it be a trait to be resilient? Nothing in life should be about being resilient and nothing, I repeat nothing, in business should be so. Business, just as life, should be about adapting to the changing environment to produce the best possible output. Regardless if that output is happiness or steaming cash!

Business shall be about making money. Nothing more, nothing less. You can decide if you want to make that money in a decent manner or if you want to make that money in a dirty manner. That is completely up to you as an entrepreneur. The bottom line however is that you try to create the best product there is, with the buying consumer in mind. You aim to get the highest possible revenue out of some sort of input. That’s business.

If your customers buy expensive cause it blings, then you should make things that bling. If your customers buy stuff cause they think you have the most fair way of producing a good, then you should make it such. All in all, you should focus on what your customer really want and then try to make the highest possible turnover from that desire.

So far, everyone agrees with me. I hope. But why is it then seen as a trait that you are resilient as an employee? Customers aren’t! “Oh, we’re sorry you weren’t satisfied with our product this time either. Stick around a while longer and we’ll make sure to perhaps meet some of your expectations in the future. Remember, not all of them, but some of them.”

One time, yes perhaps, but to say that this is something that the customer should get used to?? No way. You would never say that, and you would never want that to be the case. Cause you would know that your customer would vote with his or her feet and go to a competitor that would be able to offer her or him that good.

So why is it that we. The young people striving for change, should have to wait around for better times?  We shouldn’t! To quote Obama; “We are the ones we’ve been waiting for.” That’s change for you. If we don’t move in the pace of our customers, then the customers will always look away from us for a better alternative.

When it comes to the web, this is even more so the case. The total transparency between promise and fulfillment becomes extremely powerful in an environment where everyone has the production capabilities to make oneself heard, and anyone can tell a story interesting enough for loads of people to listen.

We do not know what the world will look like tomorrow and we cannot look into the future. What we do know is that it will be different than today. If we apply what we did yesterday, to the imagination of today, we still don’t reach there. We do not know. The only way to change tomorrow is to learn from yesterday, use all that is in our power today and take lead to realize our dreams for tomorrow. We need to dream, and it’s the dreams that should guide us rather than what is plausible right now. If you can think it, then you can do it. Especially when looking at it from a technology perspective.

If you lead, you will be a lot more uncomfortable than if you follow, but you will always be inline with what is now. Leading, is also taking a risk. What if people do not follow? Well that is really no risk at all, cause if you do really dream, and you utilize what is out there for you to utilize right now, and if you’ll listen to your customers whilst leading, then you will be able to change direction before it is too late. If you choose to follow, then you will always be one step away from being obsolete. Someone else will lead your customers away from you.

Now people often ask me about what ROI you can expect from using Social Media. I have been fortunate enough to learn a lot of ways to calculate this, and I don’t blame them for asking. However, the big question is what kind of return you as a company want. Either you want the same returns as you’ve always had, and thus you do the same thing, but in an online format. Or, you realize that you do have a great chance to take the lead and increase the rate at which your return builds in your pockets.

It is really up to us to decide where we want to take the present and how we want to lead into the future.

November 12, 2009

Bob Dylan’s take on Social Media

Just press play on this one and then start reading the text below. If you’re one of those struggling “social web advocates” out there. Just keep this in mind whilst on your way to work in the morning. I have this text on the cubical wall in my work area. I read it through every day. I smile at it and I am happy to know that I was late in figuring this one out. Bob Dylan already thought about this soooooo long ago that I wasn’t even born. The times are changing… and even though this is another version than the one that Bob does himself…. since it is evening when I am writing this post… this is the most suitable…

Come gather ’round people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You’ll be drenched to the bone.
If your time to you
Is worth savin’
Then you better start swimmin’
Or you’ll sink like a stone
For the times they are a-changin’.

Come writers and critics
Who prophesize with your pen
And keep your eyes wide
The chance won’t come again
And don’t speak too soon
For the wheel’s still in spin
And there’s no tellin’ who
That it’s namin’.
For the loser now
Will be later to win
For the times they are a-changin’.

Come senators, congressmen
Please heed the call
Don’t stand in the doorway
Don’t block up the hall
For he that gets hurt
Will be he who has stalled
There’s a battle outside
And it is ragin’.
It’ll soon shake your windows
And rattle your walls
For the times they are a-changin’.

Come mothers and fathers
Throughout the land
And don’t criticize
What you can’t understand
Your sons and your daughters
Are beyond your command
Your old road is
Rapidly agin’.
Please get out of the new one
If you can’t lend your hand
For the times they are a-changin’.

The line it is drawn
The curse it is cast
The slow one now
Will later be fast
As the present now
Will later be past
The order is
Rapidly fadin’.
And the first one now
Will later be last
For the times they are a-changin’.

October 13, 2009

Talk at #eMetrics Stockholm, October 2009

There has been a lot of talk by so called social media gurus that social media cannot be measured in terms of ROI. I believe this to be far from accruate. I really wish I could have taken a recording from todays presentation to add to this slideshare document but I simply didn’t bring my camera or my pocket memory.

There are a few things to remember when looking through it.

  1. I was talking to the slides so some things … actually a lot of things are left out –> please enlighten me about these things
  2. In the slide with the usercase, the url entry page from the newsletter (ie. url plus tracker queery) is what is shared by the entering user. That way you can look at your top landing pages in order to determine the viral effect your users are exerting from sharing the content of your website. Ie. if they bring a lot of people there, then they are important to you. You should be particularly interested in knowing what they say about you as they seem to be influential.
  3. This presentation does in no way take away the fact that social media is about people. It enforces it. It is not the source page that is important anymore, but the person driving the traffic from the shared link on that source page. You should build your tracking structure so that you attribute value to the original share:er when one of the ppl he/she has brought to the website creates a success event.

Anyhow. Here is the presentation:

//Jesper

September 30, 2009

Yet another post about Lowe Brindfors, perhaps in their defence…

I have somewhat been enjoying the emerging debate about the coexistance of beautiful and working designs that’s been regurgitated in the SWEnglish bloggosphere since a post by Walter Naeslund a couple of half weeks back.

Walter is a highly skilled copy and put his finger on a very open and visible wound in the Swedish Ad-agency/webb-agency sphere. Naturally, lots of bloggers followed, and all though I agree with most of what’s been said in these posts I would still like to flip the coin.

What I have to say in their defence
I am hurting inside as the static page experience of the web is starting to make me boored. When I know that inventions such as Prezi and Sea Dragon give depth to the web when treating it like one big – enormous – gigantic – surface rather than a collection of individual pages and urls. Especially when looking at Read More

September 30, 2009

Top 10 Power Users on #Digg

I was boored about a week ago and was playing around with Prezi. For those of you who do not know what Prezi is, I suggest you have a look at their website.

Anyhow… I created a Prezi about Power users on Digg… Probably not even funny for those of you who are a part of digg :). However, I had loads of fun creating it, and I suppose that’s all that matters.

Plus… I created this post now just to display the wonders of “embeddable prezis” (when they have actually started to work) 🙂

And if you don’t get the last image… then watch this video from the digg team…

All the best,

Jesper

September 24, 2009

Taryn Simon on Brands?

Just be a bit creative. Change the word photography or image into brand. Or just watch this very interesting talk by Taryn Simon. Anyhow, stating the importance of images and photography. For me, the image of a company, a situation or a thing can be both illusive and reveiling. Especially as the image a brand tries to portray never live longer than the picture absorbed by the brands target group.

Sharing a Ted talk…

//Jesper

September 14, 2009

People, content and links between them – the history of the Internet

I meet people every day that try to make the web into something complex. They try to find new ways to name drop new functions on the web in order to charge others for what they do. Instead of focusing on what is successfull, they focus on retoric. Yesterday I wrote a post about that there is no such thing as a website. What it all boils down too is what the web is really about.

People, content and links between them
It is about people, content and links between them. That is all that the web is. From the beginning there was links between uploaded packages of information. Then it became links between content. Later we saw the emergence of content linked to people as PEOPLE gained access to project themselves on the web. What we seen now is that the web is being used to link people to people. Read More