Digital Marketing Blog
January 12, 2010
I think I should share the most popular pages on this blog with you now that the past year has passed. Not only because I don’t have any idea of what to write today, but also because it brings back some good old memories. The blog got launched in January of 2009 and it has increased it’s traffic with about 50% per month since then. I got a post on Stumbleupon to go crazy and thus this top ten table is a bit skewed. However. These are the top ten posts of 2009 at jesperastrom.com with regards to unique visitors recorded in Google Analytics.
- The 7 Most important Privacy settings for your Facebook Profile
- I am a fu**ing Social Media Guru
- Social Media and KPIs
- How to Convert a Social Media User into a Buyer
- 13 Advice when Link building through Social Media
- Releasing News through Social Media
- 8 Obvious Reasons to why your Traffic Don’t Convert
- How to create a Facebook Fan Page in 11 steps
- Online Marketing Matrix
- 3 Rules of LinkedIn Recruitment
But those are not the ones I like
For some reason I am not really satisfied with that list. Of the posts above I only think that one or two are really essential reads. The rest could be read in any other SEO or social media blog out there. I guess there are three posts I believe will grow in importance the coming years.
- People, content and links between them – the history of the Internet
- Quantum SEO – A Shift from Einsteinian Relativity
- Institutional brands vs. user generated brands
It is amazing to realize that none of these posts are even on the top 30 of posts meaning either that I have difficulties getting my point across or, what I think is important is seemingly useless to the user. I suppose it is a mix between the two or neither.
Anything you’ve liked that is not in the list? What should I focus on in 2010?
December 10, 2009
As the Swedish readers might already know, I have decided to sign on as a partner with the Swedish agency Honesty. So, why did I choose Honesty. Well, I simply thought it was time to stand up for something, and if Honesty isn’t a worthy cause, then what is?
What does Honesty bring to the table?
At Honesty we aim to bring the offline and the online worlds together. We do not plan to just say we do, but we plan to actually do it. We know that we won’t get all the clients, but we know that we’ll be able to deliver to the clients we do take on. Opportunities in the online world appear as arbitrage possibilities on the stock market. They come and they go, they don’t stick around, and you have to be on the front line in order to take full advantage of them.
We will bring a combination of experiences together, strong enough to help clients take advantage of the arbitrage possibilities available in their vertical or sector.
Why did I choose to get on board
Well, if the above didn’t give reason enough. There are SO many ways in which money can be saved, SO many ways in which money could be made, by clients in SO many sectors. There are SO many ways in which companies can connect with their customers, there are SO many ways in which brand equity can be harvested, there are SO many low hanging fruits out there, for so many clients in so many industries. When offered to join a team of great people who believe in exactly the same thing as you do. Then who could resist?
Will this change the blog?
This blog will continue to write How To’s. I won’t stop sharing my knowledge or ideas just cause I sell them as well. I will continue to share what I think might bring value to the online community.
October 13, 2009
There has been a lot of talk by so called social media gurus that social media cannot be measured in terms of ROI. I believe this to be far from accruate. I really wish I could have taken a recording from todays presentation to add to this slideshare document but I simply didn’t bring my camera or my pocket memory.
There are a few things to remember when looking through it.
- I was talking to the slides so some things … actually a lot of things are left out –> please enlighten me about these things
- In the slide with the usercase, the url entry page from the newsletter (ie. url plus tracker queery) is what is shared by the entering user. That way you can look at your top landing pages in order to determine the viral effect your users are exerting from sharing the content of your website. Ie. if they bring a lot of people there, then they are important to you. You should be particularly interested in knowing what they say about you as they seem to be influential.
- This presentation does in no way take away the fact that social media is about people. It enforces it. It is not the source page that is important anymore, but the person driving the traffic from the shared link on that source page. You should build your tracking structure so that you attribute value to the original share:er when one of the ppl he/she has brought to the website creates a success event.
Anyhow. Here is the presentation:
September 30, 2009
I have somewhat been enjoying the emerging debate about the coexistance of beautiful and working designs that’s been regurgitated in the SWEnglish bloggosphere since a post by Walter Naeslund a couple of half weeks back.
Walter is a highly skilled copy and put his finger on a very open and visible wound in the Swedish Ad-agency/webb-agency sphere. Naturally, lots of bloggers followed, and all though I agree with most of what’s been said in these posts I would still like to flip the coin.
What I have to say in their defence
I am hurting inside as the static page experience of the web is starting to make me boored. When I know that inventions such as Prezi and Sea Dragon give depth to the web when treating it like one big – enormous – gigantic – surface rather than a collection of individual pages and urls. Especially when looking at Read More
September 30, 2009
I was boored about a week ago and was playing around with Prezi. For those of you who do not know what Prezi is, I suggest you have a look at their website.
Anyhow… I created a Prezi about Power users on Digg… Probably not even funny for those of you who are a part of digg :). However, I had loads of fun creating it, and I suppose that’s all that matters.
Plus… I created this post now just to display the wonders of “embeddable prezis” (when they have actually started to work) 🙂
And if you don’t get the last image… then watch this video from the digg team…
All the best,
September 24, 2009
Just be a bit creative. Change the word photography or image into brand. Or just watch this very interesting talk by Taryn Simon. Anyhow, stating the importance of images and photography. For me, the image of a company, a situation or a thing can be both illusive and reveiling. Especially as the image a brand tries to portray never live longer than the picture absorbed by the brands target group.
Sharing a Ted talk…
September 14, 2009
I meet people every day that try to make the web into something complex. They try to find new ways to name drop new functions on the web in order to charge others for what they do. Instead of focusing on what is successfull, they focus on retoric. Yesterday I wrote a post about that there is no such thing as a website. What it all boils down too is what the web is really about.
People, content and links between them
It is about people, content and links between them. That is all that the web is. From the beginning there was links between uploaded packages of information. Then it became links between content. Later we saw the emergence of content linked to people as PEOPLE gained access to project themselves on the web. What we seen now is that the web is being used to link people to people. Read More