Tweet A lot of people disregard QR-campaigns as yesterdays fad. The mockery of the little black dotted squares seems to be endless. I don’t blame them. Most people in advertising suck at digital marketing. Billions are spent every year and only a few good examples can be produced as “success cases”. Thus. I was not [...]

Tweet Continuing on my trail to promote data as a means of marketing, I turn to the Obama campaign. I know you’ve heard a lot from the Obama campaign, but I guess not as much about the data behind winning the campaign. Yes, the knocking on doors had its effect on the outcome, but did [...]

Tweet So, yes, you probably read my post on data driven marketing strategy. If not, I suggest you start there. However, if you already read it, just continue reading. This blog post is about KPIs. Most people know about setting goals, hardly anyone sets them correctly, but they know that there are such things called [...]

Tweet Data driven marketing isn’t as difficult or boring as you might first think. It is virtually a way of viewing marketing where you admit that the “big idea” kind of marketing we have been used too, no longer is relevant. Cause it isn’t relevant anymore. Seriously. Oh yea, you might get lucky in a [...]

Yes, I know my reaction is late, but what the heck does a “promoted trend” tell you about the trend? Seriously, the new Twitter interface is beautiful, however, their business peeps must be stuck in the banner ages of marketing.

There is something many people don’t assume about me. I am a hard core football (soccer/european football) fan. Perhaps not in the sense that I stay loyal to one team over a life time, but in the sense that I love the game. I watch as much football as my work schedule allows me to do. Even when I work I watch football on a second screen, or listen to it whilst I am writing. Right now I have football on when writing this.

Search Engine Optimization has been a part of the web since search became the most popular activity out there. Now people argue that SEO isn’t important anymore due to the emergence of the social web and the constant evolution of the web infrastructure and the possibilities that come with it. This is what I think.

There is a 80:1 relationship on how much money companies spend on marketing for people to visit their website and how much they spend on actually converting them when they get there. That’s a sick relationship right? That’s like going to the pub, putting on the best behavior, being generous, hitting on the most beautiful girl at the place and getting her to come with you home, only for you to live in a dirty shack where your skidding tracked boxers are laying there in the hallway, there is hair all over the toilet and long hairs in different color all over the bed. IDIOTIC if you want to get laid right? So why do we behave exactly like that when it comes to money spend and the web?

What makes you get them veiws on YouTube? If you’re just starting out you’ll quite quickly find that it is not that difficult to get at least some people to view your stuff. This post gives you some valuable input on how to speed up the process.

In this video I present some of my thoughts surrounding word of mouth marketing in a tribal environment. I am quite tired when I record this so my enthusiasm does not give my inner feelings about this topic the justice it deserves. However, I felt like I needed to say this. For more on Tribes please check under the blogroll tab and you’ll find a blog called tribaling.se. That guy knows a lot about these things so, you should read more.