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	<title>Jesper Åström - Ideas worth keeping to yourself&#187; Internet Marketing</title>
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	<link>http://jesperastrom.com</link>
	<description>Where information is free, application &#38; tactic becomes key</description>
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		<title>Data Driven Marketing in an Election and Business</title>
		<link>http://jesperastrom.com/internet-marketing/data-driven-marketing-in-an-election-and-business/</link>
		<comments>http://jesperastrom.com/internet-marketing/data-driven-marketing-in-an-election-and-business/#comments</comments>
		<pubDate>Mon, 19 Mar 2012 00:44:34 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/?p=4400</guid>
		<description><![CDATA[Continuing on my trail to promote data as a means of marketing, I turn to the Obama campaign. I know you&#8217;ve heard a lot from the Obama campaign, but I guess not as much about the data behind winning the campaign. Yes, the knocking on doors had its effect on the outcome, but did you [...]]]></description>
		<wfw:commentRss>http://jesperastrom.com/internet-marketing/data-driven-marketing-in-an-election-and-business/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Active and Passive KPIs in a Data driven marketing campaign</title>
		<link>http://jesperastrom.com/internet-marketing/active-and-passive-kpis-in-a-data-driven-marketing-campaign/</link>
		<comments>http://jesperastrom.com/internet-marketing/active-and-passive-kpis-in-a-data-driven-marketing-campaign/#comments</comments>
		<pubDate>Tue, 13 Mar 2012 20:55:34 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/?p=4374</guid>
		<description><![CDATA[So, yes, you probably read my post on data driven marketing strategy. If not, I suggest you start there. However, if you already read it, just continue reading. This blog post is about KPIs. Most people know about setting goals, hardly anyone sets them correctly, but they know that there are such things called goals. [...]]]></description>
		<wfw:commentRss>http://jesperastrom.com/internet-marketing/active-and-passive-kpis-in-a-data-driven-marketing-campaign/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Creating your first Data Driven Marketing strategy?</title>
		<link>http://jesperastrom.com/internet-marketing/creating-your-first-data-driven-marketing-strategy/</link>
		<comments>http://jesperastrom.com/internet-marketing/creating-your-first-data-driven-marketing-strategy/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 14:03:50 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/?p=4308</guid>
		<description><![CDATA[Data driven marketing isn&#8217;t as difficult or boring as you might first think. It is virtually a way of viewing marketing where you admit that the &#8220;big idea&#8221; kind of marketing we have been used too, no longer is relevant. Cause it isn&#8217;t relevant anymore. Seriously. Oh yea, you might get lucky in a campaign [...]]]></description>
		<wfw:commentRss>http://jesperastrom.com/internet-marketing/creating-your-first-data-driven-marketing-strategy/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>What is a Promoted Trend on Twitter?</title>
		<link>http://jesperastrom.com/internet-marketing/what-is-a-promoted-trend-on-twitter/</link>
		<comments>http://jesperastrom.com/internet-marketing/what-is-a-promoted-trend-on-twitter/#comments</comments>
		<pubDate>Tue, 07 Dec 2010 00:17:46 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/?p=3607</guid>
		<description><![CDATA[Yes, I know my reaction is late, but what the heck does a "promoted trend" tell you about the trend? Seriously, the new Twitter interface is beautiful, however, their business peeps must be stuck in the banner ages of marketing.]]></description>
		<wfw:commentRss>http://jesperastrom.com/internet-marketing/what-is-a-promoted-trend-on-twitter/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Carles Puyol is Who You should turn to for Advice on Social Media</title>
		<link>http://jesperastrom.com/internet-marketing/carles-pyol-is-who-you-should-turn-to-for-advice-on-social-media/</link>
		<comments>http://jesperastrom.com/internet-marketing/carles-pyol-is-who-you-should-turn-to-for-advice-on-social-media/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 12:19:13 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[Economic Decisions]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Carles Pyol]]></category>
		<category><![CDATA[Football]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/?p=2571</guid>
		<description><![CDATA[There is something many people don't assume about me. I am a hard core football (soccer/european football) fan. Perhaps not in the sense that I stay loyal to one team over a life time, but in the sense that I love the game. I watch as much football as my work schedule allows me to do. Even when I work I watch football on a second screen, or listen to it whilst I am writing. Right now I have football on when writing this.]]></description>
		<wfw:commentRss>http://jesperastrom.com/internet-marketing/carles-pyol-is-who-you-should-turn-to-for-advice-on-social-media/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Confessions from an Annoyed yet Modern SEO</title>
		<link>http://jesperastrom.com/internet-marketing/confessions-from-an-annoyed-yet-modern-seo/</link>
		<comments>http://jesperastrom.com/internet-marketing/confessions-from-an-annoyed-yet-modern-seo/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 19:06:27 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Future of SEO]]></category>
		<category><![CDATA[Search Engine Optimization Future]]></category>
		<category><![CDATA[SEO Future]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/?p=2033</guid>
		<description><![CDATA[Search Engine Optimization has been a part of the web since search became the most popular activity out there. Now people argue that SEO isn't important anymore due to the emergence of the social web and the constant evolution of the web infrastructure and the possibilities that come with it. This is what I think.]]></description>
		<wfw:commentRss>http://jesperastrom.com/internet-marketing/confessions-from-an-annoyed-yet-modern-seo/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The 80 dollar Waste of money on Online Advertising</title>
		<link>http://jesperastrom.com/internet-marketing/the-80-dollar-waste-of-money-on-online-advertising/</link>
		<comments>http://jesperastrom.com/internet-marketing/the-80-dollar-waste-of-money-on-online-advertising/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 20:44:39 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Online Budget]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[Sales online]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/?p=1341</guid>
		<description><![CDATA[There is a 80:1 relationship on how much money companies spend on marketing for people to visit their website and how much they spend on actually converting them when they get there. That's a sick relationship right? That's like going to the pub, putting on the best behavior, being generous, hitting on the most beautiful girl at the place and getting her to come with you home, only for you to live in a dirty shack where your skidding tracked boxers are laying there in the hallway, there is hair all over the toilet and long hairs in different color all over the bed. IDIOTIC if you want to get laid right? So why do we behave exactly like that when it comes to money spend and the web?]]></description>
		<wfw:commentRss>http://jesperastrom.com/internet-marketing/the-80-dollar-waste-of-money-on-online-advertising/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>11 Methods that will Increase your YouTube View Count</title>
		<link>http://jesperastrom.com/internet-marketing/the-11-free-improvements-that-will-increase-your-youtube-view-count/</link>
		<comments>http://jesperastrom.com/internet-marketing/the-11-free-improvements-that-will-increase-your-youtube-view-count/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 18:49:08 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/?p=1130</guid>
		<description><![CDATA[What makes you get them veiws on YouTube? If you're just starting out you'll quite quickly find that it is not that difficult to get at least some people to view your stuff. This post gives you some valuable input on how to speed up the process. ]]></description>
		<wfw:commentRss>http://jesperastrom.com/internet-marketing/the-11-free-improvements-that-will-increase-your-youtube-view-count/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Tribal Word-of-Mouth marketing</title>
		<link>http://jesperastrom.com/internet-marketing/tribal-word-of-mouth-marketing/</link>
		<comments>http://jesperastrom.com/internet-marketing/tribal-word-of-mouth-marketing/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 18:50:20 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Tribal markting]]></category>
		<category><![CDATA[Word of mouth marketing]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/?p=1044</guid>
		<description><![CDATA[In this video I present some of my thoughts surrounding word of mouth marketing in a tribal environment. I am quite tired when I record this so my enthusiasm does not give my inner feelings about this topic the justice it deserves. However, I felt like I needed to say this. For more on Tribes please check under the blogroll tab and you'll find a blog called tribaling.se. That guy knows a lot about these things so, you should read more.]]></description>
		<wfw:commentRss>http://jesperastrom.com/internet-marketing/tribal-word-of-mouth-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Internet Marketing &#8211; Explained</title>
		<link>http://jesperastrom.com/internet-marketing/internet-marketing-explained/</link>
		<comments>http://jesperastrom.com/internet-marketing/internet-marketing-explained/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 16:05:02 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/?p=902</guid>
		<description><![CDATA[Internet Marketing - Explained is a presentation on the two most important aspects of internet marketing today namely SEO and SMO]]></description>
		<wfw:commentRss>http://jesperastrom.com/internet-marketing/internet-marketing-explained/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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