LinkedIn has added a new little feature on the company profile page. If you know people at the company, they have always been visible on top in the current employee box. However, now they have added the smallest of small texts saying “In common:” underneath each professional.

It is nice to see how LinkedIn has managed to maintain their professional status amongst the social networks. Other networks such as Plaxo and user customized Ning communities have a tendency to turn into friend quarters. Being a friend quarter you have to compete against Facebook, Orkut, vKontakte or wer-kennt-wen which means you are probably dead.

But what is to earn from engaging in or letting your employees engage in LinkedIn. Personally I use LinkedIn when I want to find companies and people who can deliver online services to me when I have too much to do myself. If you have a business and work with YouTube, Social bookmarking promotion (quality, no quantity submission) or social platform development, then please connect to me here: Jesper Åström on LinkedIn

Have you had a distant colleague who tried to add you on LinkedIn? Perhaps a person you do not know, and most of all didn’t know worked at the same company? Congratulations, YOU are a victim of the latest LinkedIn spam.

Are you looking to recruit people through the web I suggest you have a look at LinkedIn. The past week I have been contacted by three recruiters through that community.