I went to the SEM conference (semkonferansen.no) in Oslo on the 15th to 16th of September this year. It was a nice little conference with just over 200 participants. I spoke on two topics that I will publish posts on this coming week. One was about web analytics and the other one was about SPAM [...]

Ok, I’ll have to break e-mail week for this… I like watching clips on YouTube. A couple of weeks ago I spent watching 12 hours of video from the Google Webmaster Help channel. Yes, that means all of it. (yes… I am sick…)

I truly feel like I am onto something, but before I draw any conclusions I probably must watch the videos one more time. NOT… But, since I take pride out of making fun of people who think Google and Matt Cutts are up to no good, I decided to find my own three conspiracy themes to discuss for the coming week, perhaps they will give you the “secret insight” on how to rank on top of Google’s search results?? :S :

There is a lot of talk about search engines and spam. Matt Cutts works his butt off trying to rid the SERPs of manipulation. On my end of the spectra, I am quite concerned. Not about the manipulation, but I am concerned of the measures being taken against it. Why do I say this? Well, basically the problem lies within links and the value that Google gives them.

Found this video on YouTube, and I though I should share it as it is an important piece of the puzzle when taking control of your own brand online. As people are searching through many different means, this is perhaps the best way to make an instant impact on the search rankings.

On the 1st of December, in Paris, H&M and their collaboration with Sonia Rykiel are hitting the switches on a Fashion event so extraordinary that I have been itching for the day so long.