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    Digital Marketing Blog

    SEO 102

September 11, 2009

Finding the right keywords

There is a lot of posts out there about finding good and relevant keywords for your pages. Basically your method all depends upon what your purpose for the page is. Some keywords are highly converting such as “buy underware now”, but the traffic to such a keyword might not be that high. So, if you are looking for traffic, use another word that you think you might receive better traffic ratings for.

Post about Keyword Research
In this post I will not go on and on about different methods as there are so many good posts out there. Finding relevant keywords is really the art of SEO. Read More

April 8, 2009

Web governance through Keyword Property Rights

Keyword management can work wonders with your search engine optimization. You might not believe me. But the theory has proven successful in many different areas. When I came to think of this I was reading through my Masters thesis about price premiums in international trade of eco lables.

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February 2, 2009

Creating a Keyword Site-map

A keyword site-map should be created for any web project you engage in and that you aim to launch through the search engines. Not to confuse with the Google XML sitemap that should enlist all your web pages contained in your website, the keyword sitemap should contain:

  • all your used keywords
  • on what page your keywords are located
  • how different pages are interlinked
  • what external links you look to attain for each page
  • what internal links should point towards this page
  • it should also show what co-citation cluster you want to put your page

You should start out by listing your most important keywords. Then find their semantic neighbours by using Google Sets or Google KeywordTool. Each main page which a designated keyword needs to contain three sections:

News section
Some information that changes regularly because you want users and the search engine spider to like this page, return to it often and think of it as relevant and important Read More