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    Digital Marketing Blog

    SEO

September 11, 2009

Finding the right keywords

There is a lot of posts out there about finding good and relevant keywords for your pages. Basically your method all depends upon what your purpose for the page is. Some keywords are highly converting such as “buy underware now”, but the traffic to such a keyword might not be that high. So, if you are looking for traffic, use another word that you think you might receive better traffic ratings for.

Post about Keyword Research
In this post I will not go on and on about different methods as there are so many good posts out there. Finding relevant keywords is really the art of SEO. Read More

September 10, 2009

Where to put the keywords

I will now continue my SEO 101 guide with explaining where to put the keywords for a particular page.

Just as you arrange your ordinary word document that is longer than just a page, you construct an index so that all people reading your document will have an easy overview of what they are reading. On a website this index is called the sitemap. (Now some of you think… “Isn’t that the start page??” NO IDIOT… I will deal with the start page later… but keep in mind that you do NOT… I repeat… do NOT put all the links to all your content on your start page)

In the sitemap you should put links to all the pages of your website. As you want your reader, google and all other interested to know where they end up you use the “jam jar method” to lable your links and the pages where the people will end up.

Where to put the keywords - jam jar method

Jam Jar Method
Just as you don’t put “Sweet and sticky” on a jar of strawberry jam (because no one knows what’s in it) you don’t put a slogan or something catchy in a link to a page. You simply say what’s on the page or in the jar. As for the case of the Jam jar you would write “Strawberry Jam”, as for a web page explaining the recepie for strawberry jam, you would give it the name “Recepie – Strawberry Jam” or “Recepie for strawberry jam”.

Many people put catchy phrases in their links, or even worse, put “read more” in their links leading to pages. This method sucks as it doesn’t give the reader any notion on where he or she is going to end up.

On-Page keyword optimization
Once you are on the page there are some elements that search engines as well as people find more important than others.

The title
First of all it is the title of the page. This is what is seen as the link from Google. It is also what is seen in the field on the very top of your browser. The title is defined in the head meta text of the page. The tag you use to define it is <title>Your title</title>.

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June 11, 2009

SEO Link values According to Gollum

There is allways a huge discussion in the search engine optimization community about link values. However, only a few people come out and say that they are actively building links to rank better in the SERPs. Even fewer people say that they buy links.

In an attempt to actually build some understanding on the topic. I contacted the link builder and black hat SEO spammer Gollum. Yes, you’re correct. Gollum who made an outstanding performance in playing himself in the Lord of the Rings. Gollum takes us behind the scenes to describe what the Lord of the Rings is really all about. Namely: The value of different links!!

– Oooooh… preeccciousss… links… preeecious liiinks… I’ll tell you all about them links..

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April 8, 2009

Web governance through Keyword Property Rights


Keyword management can work wonders with your search engine optimization. You might not believe me. But the theory has proven successful in many different areas. When I came to think of this I was reading through my Masters thesis about price premiums in international trade of eco lables.

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February 2, 2009

Creating a Keyword Site-map

A keyword site-map should be created for any web project you engage in and that you aim to launch through the search engines. Not to confuse with the Google XML sitemap that should enlist all your web pages contained in your website, the keyword sitemap should contain:

  • all your used keywords
  • on what page your keywords are located
  • how different pages are interlinked
  • what external links you look to attain for each page
  • what internal links should point towards this page
  • it should also show what co-citation cluster you want to put your page

You should start out by listing your most important keywords. Then find their semantic neighbours by using Google Sets or Google KeywordTool. Each main page which a designated keyword needs to contain three sections:

News section
Some information that changes regularly because you want users and the search engine spider to like this page, return to it often and think of it as relevant and important Read More

January 31, 2009

Extending keywords

Extending keywords is a practice where you extend the concept of viewing your keyword as a theme. As it is meant to define your page, you should really try to include whatever words can complete your theme. If your main keyword or theme for the page is car insurance for example, you should think of whatever other words are related to car insurance.

Such words can be found in either Google KeywordTool or by using Google Sets. You can also search for you page keyword and look at what pages end up on top in the search engines. What other words, related to the word you are working with, are included in the top three results. I generally use SEO Quake to find what words have the highest density on top ranking webpages for the keyword I am pushing for. Read More

January 31, 2009

Keywords

What is a keyword?
It is debatable whether or not a keyword is one word or if it is a theme. What we know is that a keyword defines the content of a page. There is a misconception that you can have several keywords on one page. Each page should be optimized around its own keyword. No other pages on a website should be optimized for the same word.

A keyword…

  • …defines the page
  • …is unique
  • …matches a potential search queery from a user

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