Our Biggest Threat are the In-between’s.

As the many cases of late tell us, corporations aren’t ready for social media. Not the least bit. The surprise to me is that people aren’t adapting like they usually do. They are joining forces. I mean, corporations had PR crises before social media. But they could play them in a not so public way. Nowadays, they have to talk directly to the customers, and the HAVE to, as the customers join forces and become a force.

So what is it that makes smart people at corporations make bad decisions? I mean, otherwise smart people that know all the rules of engagement, and are highly skilled to maneuver even the most sneaky of sneaky journalists.

My answer to that question is the in-betweens.

5 Hints on why Gangster Rap and Social media go hand in hand

As you all know by now, it’s the level of gangster rapper in you that makes you succeed or fail in social media. I am going to make 10 strong arguments to why this is the case. But first put on this track, kick back and read this 5 bullet advice stack.

Diminishing returns to scale, and the User as a Fish

I wrote my final university paper on fish, eco labels and international trade. I found that fish are fish and thus belong to no one before they’re in the net, eco labels do create some wickeid kind of price premium and it is actually better to invest in industry than fishery in Tanzania.

This post is an attempt to connect international trade of fish with eco labels and social media.

The difference between Marketing and Tribaling

When marketing in a smart way you know that you need to be relevant towards your target group. Tribaling is different from this as you need to know your customer intimately. Tribal marketing is knowing who still prefer the ice cream instead of the new car when the old car has broken down.

Keep the offline business, but please expand in the online business

Some companies just won’t get on this train of social media and search. Some companies are just too ignorant, too arrogant and too self indulging to understand that the future does not lie in the past, but in the future. Adapting has always been the human beings way of survival. It plays out in all parts of our society. Europe was leading until the kings, church and queen stuff made the “janks” want to turn on us and become a republic. They then ruled the world until now when we see the Chinese take over as they change, they adapt and most of all, they adopt better practices instead of relying on best practices.

Bye bye Best Practice – all hail social media

Best practice is a term that has originally described a method or a process “…that is believed to be more effective at delivering a particular outcome than any other technique, method, process, etc.” The idea is that there is some way in which you can do something that will result in better outcome than all other ways of wanting to produce that specific outcome.

Taking charge of Branding the Long Tail

Branding in the long tail might be difficult. This blog post aims at looking at how you can use a thought of utility to bypass the expensive branding methodology used today.

Social media doesn’t change the game

What has social media really done in terms of changing the media landscape and how it influences us.

Social media Automation

What is a good Social media Automation? What can be automated and what can not be automated online. My simplest answer is that everything can be automated. But most stuff shouldn’t be.

Institutional brands vs. user generated brands

This post will deal with two types of ways to ensure you build good starting blocks for your brand to succeed in social media.