Social Communication concludes how to use Social media in your corporate communication efforts. This section will give you information on how to work with blogs, social networks and other social media types.

Explaining the PARTY success model is quite easy, and I cannot find a single successful social media project that do not fullfil all of these criterias. Likewise non-successful social media projects fail on one or more of the criteria.

I often get questions about Wikipedia and how a corporation should work with and through Wikipedia. This article will focus on how to make Wikipedia administrators and users work for you and not against you.

Are you looking to recruit people through the web I suggest you have a look at LinkedIn. The past week I have been contacted by three recruiters through that community.

The thought of a workshow is that you will actually be able to get the answer to those questions. Instead of having to figure out what your customers want -> ask them.

The diggbar has been the centre of some discussion since it got implemented by digg a couple of weeks ago. Basically the critizism is based on the fact that digg puts a digg-url on in the url-feild on top in the browser instead of making it the page url. The main argument is that people will link to digg instead of linking to the content website.

I read an insightful blog post a couple of weeks ago about collaborative brands on the modern web. The whole point of the story was that corporations no longer own brands, the people using them do. Corporations who want to have any say about their own brand should be able to work in collaboration with [...]

There is a misconception that is widespread about what a social media newsroom really is all about. Essentially most discussions are about making news publication techniques more similar to blogging. Now, I dislike this idea (allthough I fully respect the initiatives), as I believe that a corporation will never be able to maintain the personal [...]

These three rules are EXTREMELY simple, but they can never go wrong. Social media does not let you get away with a crappy customer service anymore. If you have a crappy customer service – at least explain why your company has chosen this solution.

Acting with a Social Pressrelease As most social media depends upon dialogue, some kind of interaction between two or more people has to take place. In most cases this kind of interaction takes place with one person takes an action which is followed by a reaction, which can then be followed by another reaction etc. [...]