Social Conversion
Top 5 Misconceptions about How Social Media traffic Converts
By Jesper Astrom at 24 January, 2010, 2:18 pm
@hedenius, a distinguished and most prominent colleague of mine came up with the idea for this post. The 100th post of jesperastrom.com. Social Media and conversion is one of those questions I think about all the time. The foundation for my analysis lies within the presentation I held at Searchmeet in 2009. It is all about baby steps, looking for small conversions leading to the final goal of a financial transaction.
Read More >>Email and Social media
By Jesper Astrom at 29 September, 2009, 6:30 pm
Email and social media has a positive relationship with regards to usage and consumption. This blog post tries to explain why this is so.
Read More >>Online Marketing Matrix
By Jesper Astrom at 8 June, 2009, 12:03 am
This post will display one of those matrixes. Maybe not as useful as the one linked to above, but for organizations stuck in SEO-land, it might help with the visualization of where to go and what to do in order to go there.
Read More >>Social Networking and CRM
By Jesper Astrom at 2 May, 2009, 7:27 pm
Use social networking websites as CRM databases. Facebook is one example of many. Users update their own profiles.
Read More >>How to Convert a Social Media User into a Buyer
By Jesper Astrom at 27 April, 2009, 10:13 pm
Convert your social media traffic into repeating buyers of your products and services. This is the theoretical how to post from jesperastrom.com
Read More >>The Rational of Irrational Social Media KPIs
By Jesper Astrom at 24 March, 2009, 11:33 pm
Irrational economic decisions are made all the time in order to get something now, that will really cost us more in the long run than the value it gives us right away. Theories on irrational economic decisions are quite interesting when discussing social media KPIs as the basis of recommendation, word-of-mouth marketing, which is the [...]
Read More >>Social Media and KPIs
By Jesper Astrom at 22 March, 2009, 9:16 pm
KPI
A Key Performance Indicator is a measure of how good or bad you are performing on some measurements that are key to your business success. Generally a KPI is constructed as the sum or regression of some specific success events that you have pre-determined to be good for your company’s performance. Ie. a KPI should [...]
Viral Marketing through Google Docs
By Jesper Astrom at 27 January, 2009, 8:54 pm
Here you see a picture of my newly added Google docs account. If you are working with any type of affiliate marketing this is the best launch pad for your viral campaigns. Using this, the pirate bay and YouTube, you can create an under ground viral campaign targeting special target groups.
How to prepare the Google [...]
The Mindset of an Online Consumer in Social Media
By Jesper Astrom at 27 January, 2009, 6:18 pm
If you are looking to convert through social media, you have to recognize that it is a completely different task than converting traffic from a search engine.
In this post I will quickly run through two situations where the mindset of a person will enable you to make a sale through social media.
The must have buy
The [...]
