The past few months have been full of stories about the website Wikileaks. Personally I think Assange is a hoax. After watching a couple of interviews with him, it is evident he has no good intentions, but focus on building the myth about himself. Neither do I necessarily like the idea of government and corporate information leaking onto the web.
Social media gives the market next to perfect information. Who wants to pay for the profits created by non-transparent business models? Who wants to pay for shit they do not want when they can buy shit they do want to the same price?
Have you had a distant colleague who tried to add you on LinkedIn? Perhaps a person you do not know, and most of all didn’t know worked at the same company? Congratulations, YOU are a victim of the latest LinkedIn spam.
My theory is that there are three major voices in the social media debate right now. There are the evangelists, the marketers and then a group I would like to call Dr Data. This presentation tries to tell the story of how these three groups communicate what social media is, what is its value and also how it should be measured.
I was talking over Skype with my friend Peter Einarsson the other day. He asked me whether or not to use the ShareThis plugin for WordPress installations and social media buttons. Quite frankly, I get this question quite a lot as it is very simple to add the ShareThis plugin to a blog or a website. It is almost automagic. All hail to the ShareThis ppl for producing such an easy to install plugin. Read More
My thoughts have been spinning around KPIs and Social media the past few weeks. Today however, I saw this TED-talk which put the dot over the i when talking about the true importance and difference in the shift between Web 1.0 and Web 2.0. Social media, as a child to Web 2.0 is really all about LINKED DATA.
Applying Linked Data
When talking about applying linked data, Tim Berners-Lee says that you should make your data available. Corporations have done this for years, but they have done it in formats that are not very good. Usually it is the quarterly reports that are posted to the website in excel-format so that any analyst in the world can download them and do their funky stuff with the numbers to come up with their analysis. So this is nothing new for corporations. (or is it..?)
What you have to do is 1. make that same data available in a database, 2. open the database so that people can extract data from it, 3. tag your data, or even better, let your users tag your data so that it naturally relates to other data in other databases.
This way, you will not only get the good juicy visibility that you so much strive for. People will actually make use of your data and other people will like both you and those people making use of your data a little bit longer.
What kind of data?
For those of you without imagination think that I am still talking about the quarterly reports when I’m talking about the data. Your thoughts are now circling around why the fuck anyone who is not an analyst would like to look at your data. You might even be repelled or scared of these unknown interested people. Well, there are 9 billion people in the world, and a lot of them have way sicker interests than digging through data, so I believe that you will even have a normal crowd playing with your quarterly reports. Read More