Social Information
Who wants to pay for the profits?
By Jesper Astrom at 12 October, 2009, 8:27 pm
Social media gives the market next to perfect information. Who wants to pay for the profits created by non-transparent business models? Who wants to pay for shit they do not want when they can buy shit they do want to the same price?
Read More >>Guilty by association – LinkedIn Spammers delight
By Jesper Astrom at 25 September, 2009, 5:48 pm
Have you had a distant colleague who tried to add you on LinkedIn? Perhaps a person you do not know, and most of all didn’t know worked at the same company? Congratulations, YOU are a victim of the latest LinkedIn spam.
Read More >>Un-brandjack your brand on Twitter
By Jesper Astrom at 23 April, 2009, 9:59 pm
How To – un-brandjack your Twitter account when your brand is jacked and you really want to tweet.
Read More >>Web Analytics Wednesday presentation on Social Media Perspectives
By Jesper Astrom at 20 April, 2009, 8:10 pm
My theory is that there are three major voices in the social media debate right now. There are the evangelists, the marketers and then a group I would like to call Dr Data. This presentation tries to tell the story of how these three groups communicate what social media is, what is its value and also how it should be measured.
Read More >>How to work with Social Media Buttons
By Jesper Astrom at 14 April, 2009, 12:30 am
I was talking over Skype with my friend Peter Einarsson the other day. He asked me whether or not to use the ShareThis plugin for WordPress installations and social media buttons. Quite frankly, I get this question quite a lot as it is very simple to add the ShareThis plugin to a blog or a [...]
Read More >>Applied Linked Data
By Jesper Astrom at 2 April, 2009, 7:46 pm
My thoughts have been spinning around KPIs and Social media the past few weeks. Today however, I saw this TED-talk which put the dot over the i when talking about the true importance and difference in the shift between Web 1.0 and Web 2.0. Social media, as a child to Web 2.0 is really all [...]
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