Social Media Monetization
8 Obvious Reasons to why your Traffic Don’t Convert
By Jesper Astrom at 1 December, 2009, 10:10 am
This list is aimed towards you who work with conversion or eCommerce and need help with troubleshooting why your pages aren’t converting. These are some of the obvious reasons you might want to check out first before moving onto more advanced test and targeting.
Conversion of online traffic is and has always been a hot topic. This list aims at giving you some advice along the way.
Read More >>Irrational Conversion from a User perspective at #Searchmeet
By Jesper Astrom at 29 November, 2009, 3:27 am
On Saturday (28th of November) I held a talk at Searchmeet in Stockholm arranged by Per, Simon and Johan. They had done an excellent job finding speakers that would compliment each other in a good way and make this the best conference I have been attending for a really long time.
Read More >>Goals and Measurement of Social Media
By Jesper Astrom at 25 October, 2009, 9:00 am
Had some fun cutting down some clips I found on YouTube tonight. As I was playing around I thought of an idea to actually try to break down what differs companies that make money and the ones that do not make money from social media. This first episode deals with the fact that you have to set up goals that are connected with your business strategy and overall business goals as well as measure how you’re moving towards these goals with the help of Social Media KPIs.
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