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	<title>Jesper Åström - Ideas worth keeping to yourself&#187; Viral campaigns</title>
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	<description>Where information is free, application &#38; tactic becomes key</description>
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		<title>Don&#8217;t forget the Story about the Story</title>
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		<comments>http://jesperastrom.com/viral-campaigns/dont-forget-the-story-about-the-story/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 21:11:39 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[Viral campaigns]]></category>
		<category><![CDATA[old spice commercial]]></category>
		<category><![CDATA[story about the story]]></category>

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		<description><![CDATA[What is it that makes the difference between a viral something and a flop? ]]></description>
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		<title>Chasing the art of Virality</title>
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		<pubDate>Tue, 11 May 2010 20:17:42 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[Viral campaigns]]></category>
		<category><![CDATA[Virus infections]]></category>
		<category><![CDATA[Viruses]]></category>

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		<description><![CDATA[Some people say that there is nothing called viral at all and that it is all cheating and playing with numbers. I say it's all about the understanding of how a virus works.]]></description>
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		<title>I am a fu**ing Social Media Guru</title>
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		<pubDate>Mon, 05 Oct 2009 17:24:17 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[Viral campaigns]]></category>
		<category><![CDATA[social media guru]]></category>

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		<description><![CDATA[I mean sometimes I've just been soo eager to say the words - "I am going to point you in the direction of using some common fuckin' sense..."]]></description>
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		<title>Viral Campaign &#8211; The ultimate How to</title>
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		<comments>http://jesperastrom.com/viral-campaigns/viral-campaign-the-ultimate-how-to/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 08:24:01 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[Viral campaigns]]></category>

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		<description><![CDATA[This viral campaign how to is how you get mediocre, highly commercial content to get shared between users.]]></description>
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