Digital Marketing Blog
April 21, 2010
Have anyone else been exposed to YouTube’s new ad format? Well, basically it goes like this. You search, click a link and then expect to see the video right away. Sadly, you are now put on hold for a few seconds (30s max) and have to watch a commercial. Luckily this doesn’t play out for every video you watch, and I haven’t seen at what frequency they are going to use this, but I sure as hell hope they charge BILLIONS for it as it really f**ks with my user experience.
Alternative 1 – Flashvars CPC
I don’t think any ad format that interrupts user experience will be good in the long run. They should work with dynamic annotations and cpc within videos. Allow for the use of flashvars so that the advertisers can make interactive video-formats and CPO deals. Naturally, the marketeer would have to pay for this as a service, but I think most would as the limits… well there are no limits to what you could do with such a system.
This actually worked before YouTube put a stop to it. Was one of my favorite “creative” tactics for YouTube videos.
Alternative 2 – Ad rating
Put a section where you only display ad-videos and make it a contest. The users will then like/dislike the different videos. This would create a toplist of commercials. I am sure that companies would pay a small sum each month to be added to a list like that.
Alternative 3 – Related products
Now, the long tail on YouTube is fantastic. We know they can index the content of a video by looking at what they did over att Google video. Why not put related products that are relevant for the video itself. For poker, put poker products, for fashion, put fashion products. Not on the side, but as a part of the main content area. Especially as you are working with flash and annotations you could create a “product annotation” where an advertiser puts in a link to an xml-document listing products for different places in the video. That way you could actually buy the dress that someone is wearing by clicking it, or adding it directly to your purchase basket.
I guess that is about it for now, but there are no limitations on how YouTube easily could monetize if they would just move away from the traditional display ad format. I guess this format was produced in order to be able to push advertising to the 80% of the views that are not taking place on YouTube. I wonder what Facebook will say when they find out that Google earns money from ads on their platform 😀 haha..
Possibly related posts:
- Related posts on YouTube Advertising
- welcome to youtube.
- Eoghan’s personaltrainersydney.org » Blog Archive » Video …
April 15, 2010
Something that Digg removed as the best way to rally your fans, has now been made available on YouTube. Today they launched the “Post a bulletin” feature which enables you to post a message to the walls of your subscribers. This is excellent. Now it actually make sense invest money into building subscribers to a channel as you get a direct way to notify them when you post new material or when you have updates.
Perhaps this is one further step in the way to increase the social features of the YouTube platform. They have until recently been limited to interaction on pages, but has launched network features in both the connection box as well as the way they promote videos watched by your friends.
I am looking forward to the next step in YouTubes iteration towards becoming a real social platform.
5 ways to use YouTube bulletins
- Promote a recently uploaded video
- Communicate with your subscribers about some specific message in the video content
- Create competitions where users shall find stuff in existing videos
- Enforce call to action in your videos
- Get feedback from users on your videos
Please continue in the comments field.
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April 2, 2010
For some reason I started following this band on YouTube a couple of months back. I didn’t have a clue why I started following them. Trubador.tv – At first I didn’t even like their music. I generally don’t listen to metal. But for some reason I stuck around, continued to subscribe to their channel and listen in on their quite unique sound. A few months have passed, and now I listen to each of their basement recordings. I somehow know they will hit it big in the future and I want to be able to say that “I was there when it started”.
A few years back this wouldn’t have been possible. Now, with YouTube, it is. Anyhow, they’ve been kickin’ it on the East Coast for a while but they are looking to go to Nashville. This fund raising video should be viewed by many of you out there trying to raise funds. These guy’s are for real. They are honest in their dream and they are willing to walk the line to get there.
Think about it. This shit is like Obama, but with heart. We have an election in Sweden coming up. The politicians working their campaigns should really look at this video as an example of how it is done. Honest, direct and delivers a promise for the future. Who can resist donating a few bucks? This is my contribution.
Possibly related posts:
- Related posts on Trubador.tv
- amazon.com tv episodes
March 28, 2010
For all it counts, YouTube has decided to go social. Not only in the way that it recommends videos upon what you have previously watched but also based upon what you’re friends have interacted with. This enforces the notion that Google is truly pushing the social bar a bit higher.
Yes, you have been able to connect to Facebook and Twitter before, but they haven’t used this format to display your friends activities before. This adds to the normal YouTube networking strategies as you can use your activities and interaction with all the content on the platform to become interesting for fans and followers. You can also use the old Facebook tactic that you push other people’s content and thus pull traffic to it, making the people you promote immensely thankful and loyal (not that easy, but this is one out of many ways to do it).
Thus, the new “Recent Activity” box is something which I am all for.
You can only view it if you have interacted with other people on YouTube and you are logged in.
January 17, 2010
I know this blog is about social media and SEO and so I will make an effort to try to make this post into such a post as well. So here we go: The Swedish Red Cross has launched a YouTube channel with a short message on how to support their efforts on Haiti. Please make your donation.
This is my way of pitching in next to donating money.
I think this is an excellent way of using social media’s ability to get your news out fast. Instead of running an expensive TV-ad you can engage your supporters online to get the information out fast and to those that can do something about it.
Plz subscribe to their channel as well.
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- Haiti Earthquake News : Haiti Death Tolls | US Post Today.
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- Haiti: Josh Shahryar’s Humanitarian LiveBlog (16-17 January …
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