Digital Marketing Blog

Tweet If you are going to add a Facebook Like button to your WordPress blog, or any other site for that sake, the method is pretty darn simple. I would recommend you follow the following few steps. 1. Get the Facebook Like button code The site you should visit to get the Like button on [...]

This blog post is about Facebook Edge rank changes and their effect on the traffic and likes you get to your Facebook page.

Tweet Continuing on my trail to promote data as a means of marketing, I turn to the Obama campaign. I know you’ve heard a lot from the Obama campaign, but I guess not as much about the data behind winning the campaign. Yes, the knocking on doors had its effect on the outcome, but did [...]

Tweet So, yes, you probably read my post on data driven marketing strategy. If not, I suggest you start there. However, if you already read it, just continue reading. This blog post is about KPIs. Most people know about setting goals, hardly anyone sets them correctly, but they know that there are such things called [...]

Tweet When Facebook made the Timeline available for brands earlier last week, my head went into YEY-mode. Finally we could utilize graphics to drive engagement and not only words. The timeline made available a workflow, rather than just posting. As a marketeer you could build engaging campaigns where the user got several chances to opt-in. [...]

Tweet Data driven marketing isn’t as difficult or boring as you might first think. It is virtually a way of viewing marketing where you admit that the “big idea” kind of marketing we have been used too, no longer is relevant. Cause it isn’t relevant anymore. Seriously. Oh yea, you might get lucky in a [...]

Tweet Facebook Timeline for pages is more than just a simple redesign. It is a new way of communicating on Facebook. Thus I find it important to write a few words on what you need to think about when planning what to put on your page. This blog post will cover the main design elements [...]

Tweet There is this thing referred to as Black Hat SEO. The definition is always debated amongst search engine experts. In Wikipedia they define it as the deliberate manipulation of search engine indexes. If that was the case, then all SEO’s and companies wanting to advance in the search engines, would be black hat SEO [...]

Tweet Today is a sad sad day, but at the same time it is a day to celebrate an idea that will never die. Dare to THINK different, dare to BE different, dare to be YOURSELF. For all the “crazy ones” out there. Steve Jobs lives on in our heart, mind and soul. Here’s to [...]

Tweet After almost two years as partner and digital director for the ad agency Honesty I have decided to move on. Earlier today, the last details were taken care of and so I am out. It feels weird, but it feels alright. I made my mind up almost 6 months ago when I spent Christmas [...]