Digital Marketing Blog
February 2, 2009
A keyword site-map should be created for any web project you engage in and that you aim to launch through the search engines. Not to confuse with the Google XML sitemap that should enlist all your web pages contained in your website, the keyword sitemap should contain:
- all your used keywords
- on what page your keywords are located
- how different pages are interlinked
- what external links you look to attain for each page
- what internal links should point towards this page
- it should also show what co-citation cluster you want to put your page
You should start out by listing your most important keywords. Then find their semantic neighbours by using Google Sets or Google KeywordTool. Each main page which a designated keyword needs to contain three sections:
Some information that changes regularly because you want users and the search engine spider to like this page, return to it often and think of it as relevant and important Read More
January 31, 2009
Extending keywords is a practice where you extend the concept of viewing your keyword as a theme. As it is meant to define your page, you should really try to include whatever words can complete your theme. If your main keyword or theme for the page is car insurance for example, you should think of whatever other words are related to car insurance.
Such words can be found in either Google KeywordTool or by using Google Sets. You can also search for you page keyword and look at what pages end up on top in the search engines. What other words, related to the word you are working with, are included in the top three results. I generally use SEO Quake to find what words have the highest density on top ranking webpages for the keyword I am pushing for. Read More
January 31, 2009
What is a keyword?
It is debatable whether or not a keyword is one word or if it is a theme. What we know is that a keyword defines the content of a page. There is a misconception that you can have several keywords on one page. Each page should be optimized around its own keyword. No other pages on a website should be optimized for the same word.
- …defines the page
- …is unique
- …matches a potential search queery from a user
January 28, 2009
As the web seems to be completely lacking of Search Engine Optimization (SEO) guides (not) I figure I have to make a run for it. Jokes aside, I haven’t found a really good guide that takes the user from a very basic level to a reasonably good level.
If you are a novice user who wants to learn more about Search Engine Optimization, you have come to the right place. Read More