December 15, 2009

A Web of Things, Google starts to connect the dots

I wrote a post a couple of months ago that received some sceptic comments about its plausibility. Well, I hate to say I was right. Or, I wasn’t right at all, I was just writing something about what someone else had said. Quite non-original.

Linking things is one of the next steps of the web. My god, during the days I talk about SEO and its importance to the web. If I would talk about what’s coming, then I would get shot down quicker than a rabbit…. hmm… let’s not get into that 🙂

For those of you who haven’t seen this yet, I would like for you to reflect upon this fantastic Google venture. This is one of the first serious attempts to link the web to actual things we have around us. (yeye, I know it’s been done as experiments before, but this is Google m8s… this time it’s happening for real.)

Implications of a web of things

Well the major implications of a web of things is quite extensive. For example, just imagine how direct feedback could be if you had an excellent service in a place (or the opposite). You just take a photo of the store clerk that has helped you, then scan the code that’s located on the door on your way out. Customer reviews in real life.

Products on a shelf. Which one of these products is the best way for me to exclude child labor? Well, just take a photo of the two products and post it to the web. The web then tells you about where they were produced and how much child labor has been put into either one.

Imagine if you got your bluetooth or some other service on in your phone when you walk around in town all day. All you do is stored either in your phone or in your online profile. If you loose something you will be able to pick up your phone and know exactly what wagon you sat on in the tram, what stores you visited after the last memory you had loosing your thing etc. I know, big brother stuff “what if this info is leaked”. 🙂

A world of Opt-In

Crazy stuff… I cannot do anything else but laugh when the European Union are discussing third party cookies. And I cannot believe my eyes when I see lobby groups spending money on trying to revoke this bill. Who the heck cares? Really. I can block cookies if I want to on my own, and by the time that bill is passed there will be much more sophisticated ways to advertise than cookie based banner displays.

Cause as the title of this section says, the environment of linking things through the web will be an opt in environment. It will probably be no more than the normal 2% of all people connected to this system that will actually provide loads of information to it. It is the way it is in unregulated societies. The long tail thingy.. remember.

Thus I don’t see this as a bit integrity problem. Some people will choose to share. The rest of us will be consumers of the data they make available. For corporations active outside the web, it will be ever so important to work with the group of people that are active in these systems. Especially since linking things through the web makes it so much more relevant to SO many more groups in society than the rather static, yet social web we have available today.

Anyhow. There is a lot more to say about this, but I am too damn tired to say them. 🙂

Listen to this guy… he is 200 times more relevant and more to the point than I am today (perhaps will ever be)


  • palleman, January 14, 2010 Reply

    RT @JesperAstrom: A Web of Things, Google starts to connect the dots –

    This comment was originally posted on Twitter

  • dave tribbett, March 17, 2010 Reply

    Good post and video, love the TED vids. Here is a link to a series of posts relating to this topic.

  • Jesper Astrom, March 17, 2010 Reply

    Thnx for the link!

Leave A Comment

Leave a Reply