Comments on: Drop-Basket eMails and Conversion http://jesperastrom.com/email/drop-basket-emails-and-conversion/ Where information is free, application & tactic becomes key Thu, 10 May 2012 02:19:30 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Jesper Astrom http://jesperastrom.com/email/drop-basket-emails-and-conversion/comment-page-1/#comment-2891 Jesper Astrom Wed, 10 Feb 2010 20:56:31 +0000 http://jesperastrom.com/?p=2236#comment-2891 Hey Micke, What you are talking about in point 1 is exactly why drop-basket e-mails are great. There is a huge amount of people out there who do exactly what you describe. By doing so they are signaling an intention to buy. You desire the products that you assemble, otherwise you wouldn't assemble them, right? Then it is up to you as a vendor to use this opportunity/knowledge to find an offer that suits you that is profitable. As for your second question it is all about execution. For some products you can be more aggressive than for other. Depending upon what kind of site visitors you have. A prompt to enter an e-mail address should never be an obstacle however. There should be no window that you have to close in order to continue browsing. Naturally, if you do a bad implementation, blinking like a christmas tree, requiring you to register to be able to add more products... well... I guess we both agree on where that will take us.. Cookies are good and to use them in combination with e-mails work really well. However, a cookie can never replace your ability to take the initiative in the sales process as an e-mail can. Thus, even though you might only like this article as an idea I strongly recommend you to implement parts of it, or at least try it out on some pages. I'm sure you'll find it rewarding. Hey Micke,

What you are talking about in point 1 is exactly why drop-basket e-mails are great. There is a huge amount of people out there who do exactly what you describe. By doing so they are signaling an intention to buy. You desire the products that you assemble, otherwise you wouldn’t assemble them, right? Then it is up to you as a vendor to use this opportunity/knowledge to find an offer that suits you that is profitable.

As for your second question it is all about execution. For some products you can be more aggressive than for other. Depending upon what kind of site visitors you have.

A prompt to enter an e-mail address should never be an obstacle however. There should be no window that you have to close in order to continue browsing. Naturally, if you do a bad implementation, blinking like a christmas tree, requiring you to register to be able to add more products… well… I guess we both agree on where that will take us..

Cookies are good and to use them in combination with e-mails work really well. However, a cookie can never replace your ability to take the initiative in the sales process as an e-mail can.

Thus, even though you might only like this article as an idea I strongly recommend you to implement parts of it, or at least try it out on some pages. I’m sure you’ll find it rewarding.

]]> By: Micke http://jesperastrom.com/email/drop-basket-emails-and-conversion/comment-page-1/#comment-2889 Micke Wed, 10 Feb 2010 20:17:34 +0000 http://jesperastrom.com/?p=2236#comment-2889 Ok, the article it self is good, I like the concept. Two things bother me, though. 1) I often window shop in different stores. Maybe I'll go to a game store site and put all the games I'd like in the basket to see how much they would be or whatever. Most of the times I do this, I do it with no intention of buying the items *at that time*. I don't think that this is an unusual behaviour any more than doing the same thing in a physical store. The claim that "they are ready to buy the products" is somewhat misleading. 2) If I ever visited a site that prompted me for my email address everytime I added an item to my basket, the odds for me to buy the item from that site would be similar to the odds for me buying anything from a store with a salesman that followed me around, wanting to see an id card for every item I looked at. Not likely going to happen. I've been to sites that saved my "unpurchased basket" from my previous visit, I'd guess using cookies, as well as opening a popup windows with a suggestion for a better price if I shop now, and any of these options seem fair. But like I stated above, I like the article as an idea. To help a customer close the deal. Just don't push them into a corner. Ok, the article it self is good, I like the concept. Two things bother me, though.

1) I often window shop in different stores. Maybe I’ll go to a game store site and put all the games I’d like in the basket to see how much they would be or whatever. Most of the times I do this, I do it with no intention of buying the items *at that time*. I don’t think that this is an unusual behaviour any more than doing the same thing in a physical store. The claim that “they are ready to buy the products” is somewhat misleading.

2) If I ever visited a site that prompted me for my email address everytime I added an item to my basket, the odds for me to buy the item from that site would be similar to the odds for me buying anything from a store with a salesman that followed me around, wanting to see an id card for every item I looked at. Not likely going to happen.

I’ve been to sites that saved my “unpurchased basket” from my previous visit, I’d guess using cookies, as well as opening a popup windows with a suggestion for a better price if I shop now, and any of these options seem fair.

But like I stated above, I like the article as an idea. To help a customer close the deal. Just don’t push them into a corner.

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