Informationen ligger under Fans och fanskällor:
Fans-rutan – Jag antar att detta är en like box som vi har skapat för sidan
Favoritsida – Vet ej vad detta är
Flöde – Betyder det att besökare blir fans genom att trycka på gillaknappen på loggsidan?
Sök – Googlesök?
Förfrågningar – Vet heller vad detta är?

Jag är tacksam för svar, det är frustrerande att inte veta vad detta betyder när man skall analysera hur vi ska få in fler besökare och fans.

MVH

Vladimir Koller

Well… the thing with KPIs – just google KPIs social media – is that you first define what makes you as an organization successful. That becomes your governing metrics. In order to assign them a numeric value so that you can see HOW successful you are, you shall break each KPI down into some success events.

Let’s say you run an online store and your KPI is that you want more members. The success events that counts towards the more members could be “Facebook Fans”, “E-mail signups”, “Customer service contacts” etc. You set a value with regard to how likely it is for each of these success events to convert into a valuable member. For example if a lot of your members convert from E-mail sign ups and not so many from Facebook Fans… then you assign a greater value to email signups. In the end your KPIs should tell you whether or not you are on the right track or not.

So. To answer your question. Yes. But you should never only look at one source when analyzing whether or not an engagement online is valuable or not. Assign a value to it, measure it and you will find that increasing or decreasing one activity will have bearing on others and thus also on your overall business objectives.