Comments on: Facebook SEO aims to Rank On Brand names and Profiles

By: Jesper Astrom

Jesper Astrom — Fri, 05 Feb 2010 14:49:39 +0000

Interesting. Have you added links recently to your Anobii page? LinkedIn has had search engine friendly pages for quite some time and that is probably why they are linking so well. They also use follow links from their profiles and index their directory results which seems to have some effect.

Let’s follow this development with interest

By: Richard Hostler

Richard Hostler — Fri, 05 Feb 2010 14:13:27 +0000

Facebook has always been a strong performer in the Google results for my name. For as long as I’ve been paying attention, it’s played second fiddle to LinkedIn. Lately, however, it has also dropped below my Anobii (a book site) and Athlinks (race results) profile pages.

By: Jesper Astrom

Jesper Astrom — Wed, 03 Feb 2010 21:32:02 +0000

No doubt about it. They even gave the privilege for some major brands to buy their vanity urls even before they went out with the big launch to the “common corps”.

I bet a million … something I don’t have…. on that the redesign they have been boasting about for so long will turn out to be a neatly rendered front end code that will kick ass and rank first page on most brand names eventually.

The complex situation for the companies then become that the more fans they have, the stronger their page becomes and the more internal links will point towards their Page. This in turn will lead to companies spending money to increase facebook’s visibility in some sense

Ingenious in other words.

By: Andreas

Andreas — Wed, 03 Feb 2010 21:21:20 +0000

They also mad it possible for people and brands to choose their vanity URL´s a while back ago, which would make it easier for them to rank on brands and names.

The guy who runs the marketing team on Facebook is a very smart SEO and really knows what he is doing. So this is definetely a strategic move from their side.