Comments on: When to use a Facebook App, a Page or Group For your Engagement on Facebook

By: Thomas K.R. Stovall

Thomas K.R. Stovall — Tue, 13 Sep 2011 02:57:31 +0000

Thanks so much for this post Jesper, I’ve been searching all over the internet for a clear, concise breakdown of apps vs pages vs groups, etc, and this was exactly what I’d been looking for. I’ve got a few other questions still, but this was a big help.

By: Juan Carlos

Juan Carlos — Tue, 25 May 2010 20:13:40 +0000

What is your take on how now our business pages are on the same group as “I sing in the shower” pages? Now that there are no more “fans” (only “likes”) business pages are buried deep in the crap.

By: Jesper Astrom

Jesper Astrom — Fri, 21 May 2010 19:15:28 +0000

Cheers! Thanks a lot for that kind of feedback! Truly appreciated.

By: Kim Tudor

Kim Tudor — Fri, 21 May 2010 15:40:38 +0000

Hey Jestper … Thanks for a concise (and humorous) lesson on the Whens? Whys? Why Nots? of using Facebook Pages/Groups/Apps. Finally, a great primer for my social media clients.

By: Veckans länkparad « Uppdragsmedia

Veckans länkparad « Uppdragsmedia — Fri, 21 May 2010 11:12:49 +0000

[...] ska man som företag använda Facebook? Jesper Åströms genomgång är värd att ögna [...]

By: Jesper Astrom

Jesper Astrom — Thu, 20 May 2010 14:14:15 +0000

FarmVille is a perfect example of why it isn’t a good strategy to use an application for your long term efforts. It is a really great and viral campaign, but could you see a game as a strategy for communicating long term with your fans? 1. People will get bored of your app, 2. If you give the app a purpose you cannot talk about other things than that purpose and 3. If you weigh the app towards the page, then the page is the better option as it is created for dialogue, feedback and support.

TripAdvisor is a closer call. It is in line with their purpose as a company and it delivers a service. If they want to limit themselves to that service then yes, it could probably work as a service for a long time. It would probably also build trust towards the company if it would have good up-time and deliver relevant results. But still, it is too narrow to be a good platform for communication. What if tripadvisor want to discuss new features to its app… isn’t a page better suited for this purpose?

Well, rationally, any popular service or app shouldn’t be removed. But those that aren’t most certainly can be removed without anyone caring about it. However, if you remove your Page then you set yourself in an ocean of trouble as someone else is given the opportunity to branjack your name on Facebook.

Please respond with a punch in my stomach making me wrong I haven’t had fruitful debate in such a long time!!

By: Andre

Andre — Thu, 20 May 2010 11:19:20 +0000

Nice article, but I can’t agree upon some points you made in the applications part:

“Bad for long term relation building activities” -> Look at FarmVille or the Trip Advisor App: is there any better way to build long term relations?

“Third, you can remove a Facebook Application when ever you feel like it.” -> The same: Let Trip Advisor decide to stop their Application. I think, many people would complain!

Apart from that – good and nice to read. Thank you!

By: Ny rapport om svenskarna och internet, men inte minst #dcode! | The Jennie

Ny rapport om svenskarna och internet, men inte minst #dcode! | The Jennie — Thu, 20 May 2010 09:46:02 +0000

[...] kan dra mest nytta av denna inte alltid helt enkla ”webbvärld” (har du inte läst Jesper Åströms bloggpost kring hur man som företag ska välja mellan grupp, community- eller fanpage, så rekommenderar jag [...]

By: Strandh.DigitalPR » Blog Archive » DigitalPR omvärldsanalyserar [2010/05/19]

Wed, 19 May 2010 20:03:46 +0000

[...] When to use a Facebook App, a Page or Group For your Engagement on Facebook [...]

By: Andy @ FirstFound

Andy @ FirstFound — Tue, 18 May 2010 15:25:45 +0000

Brilliant guide. I’m surprised you managed to find coherent reasons for a group – they’re very outdated in my eyes.