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	<title>Jesper Åström - Ideas worth keeping to yourself</title>
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	<link>http://jesperastrom.com</link>
	<description>Where information is free, application &#38; tactic becomes key</description>
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		<title>A/B-testing &#8211; A post Explaining The challenge and Solution for Marketing Managers</title>
		<link>http://jesperastrom.com/conversion/ab-testing-the-challenge-and-solution-for-marketing-managers/</link>
		<comments>http://jesperastrom.com/conversion/ab-testing-the-challenge-and-solution-for-marketing-managers/#comments</comments>
		<pubDate>Tue, 05 Mar 2013 23:46:49 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[Conversion]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/?p=4828</guid>
		<description><![CDATA[A/B-testing is something that is quite frequently discussed as something you should do. Yet, most marketing managers and online communicators still don&#8217;t. In fact. They dread the mere notion of having to test and change their digital campaigns. I will get to the solution and how to easily do an A/B-test. But in order to [...]]]></description>
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		<title>Does your QR-Campaign endure the Toilet test?</title>
		<link>http://jesperastrom.com/internet-marketing/does-your-qr-campaign-endure-the-toilet-test/</link>
		<comments>http://jesperastrom.com/internet-marketing/does-your-qr-campaign-endure-the-toilet-test/#comments</comments>
		<pubDate>Tue, 05 Mar 2013 13:27:42 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/?p=4815</guid>
		<description><![CDATA[A lot of people disregard QR-campaigns as yesterdays fad. The mockery of the little black dotted squares seems to be endless. I don&#8217;t blame them. Most people in advertising suck at digital marketing. Billions are spent every year and only a few good examples can be produced as &#8220;success cases&#8221;. Thus. I was not surprised [...]]]></description>
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		<title>23 Video Launch in Sweden &#8211; Product Review</title>
		<link>http://jesperastrom.com/video-cast/23-video-launch-in-sweden/</link>
		<comments>http://jesperastrom.com/video-cast/23-video-launch-in-sweden/#comments</comments>
		<pubDate>Fri, 30 Nov 2012 14:09:04 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[Video Cast]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/?p=4781</guid>
		<description><![CDATA[23 Videos own USPs were quite unclear. I heard the two words Simple and Control. Meaning it is simple to setup and it is easy to control. If you are a corporation looking for a good skin to a video website.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What you eat don&#8217;t make me shit</title>
		<link>http://jesperastrom.com/facebook/what-you-eat-dont-make-me-shit/</link>
		<comments>http://jesperastrom.com/facebook/what-you-eat-dont-make-me-shit/#comments</comments>
		<pubDate>Mon, 26 Nov 2012 22:40:05 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/?p=4765</guid>
		<description><![CDATA[So. I read this blog post. It made me remember what I sometimes forget. People are idiots. Or moreover, some people are idiots. This guy, or girl, seems to have lost what that is the reasonable digital equivalent of Newtons second principle &#8211; namely relevance. Relevance is the air that we all breath, the blood [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google&#8217;s Real time Reading Abilities</title>
		<link>http://jesperastrom.com/google/googles-real-time-reading-abilities/</link>
		<comments>http://jesperastrom.com/google/googles-real-time-reading-abilities/#comments</comments>
		<pubDate>Tue, 23 Oct 2012 16:12:03 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/?p=4742</guid>
		<description><![CDATA[As I was about to send an e-mail to a client, I got the prompt “We can see that you wrote “I enclose” in your message, but there are no files attached to your message. Want to send it anyway?”.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Mobile Cloaking in the coming years</title>
		<link>http://jesperastrom.com/seo/mobile-cloaking-in-the-coming-years/</link>
		<comments>http://jesperastrom.com/seo/mobile-cloaking-in-the-coming-years/#comments</comments>
		<pubDate>Sun, 21 Oct 2012 19:51:43 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/?p=4622</guid>
		<description><![CDATA[Do you have a mobile CSS on your website? I think it is time you&#8217;d better get one. Especially if you work with lead generation, sales or any type of transaction on your website. Mobile traffic is increasing like a mother fucker and you need to be prepared for it. Are you still asking the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Can 41 Digital Data Strategists play themselves to Data Wisdom?</title>
		<link>http://jesperastrom.com/business/can-41-digital-data-strategists-play-themselves-to-data-wisdom/</link>
		<comments>http://jesperastrom.com/business/can-41-digital-data-strategists-play-themselves-to-data-wisdom/#comments</comments>
		<pubDate>Mon, 08 Oct 2012 15:45:59 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/?p=4713</guid>
		<description><![CDATA[Hyper Island currently have 41 students creating their own version of "The game of ME". A game of self description/improvement/management. Life Hacking in a box. ]]></description>
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		<slash:comments>2</slash:comments>
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		<title>In-line sharing optimization, SEO and conversion rate</title>
		<link>http://jesperastrom.com/conversion/in-line-sharing-optimization-seo-and-conversion-rate/</link>
		<comments>http://jesperastrom.com/conversion/in-line-sharing-optimization-seo-and-conversion-rate/#comments</comments>
		<pubDate>Tue, 08 May 2012 18:40:30 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[Conversion]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/?p=4657</guid>
		<description><![CDATA[Thinking in terms of goal completion is essential when working with all types of SEO, social media and more specifically, the conversion of traffic in any shape or form from these channels. In this blog post I will present a way of working, you can use when you optimize your conversion funnel for 1. primary [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Like any other Marketing Excuse &#8211; And Why Change matters</title>
		<link>http://jesperastrom.com/business/like-any-other-marketing-excuse-and-why-change-matters/</link>
		<comments>http://jesperastrom.com/business/like-any-other-marketing-excuse-and-why-change-matters/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 12:15:35 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/?p=4642</guid>
		<description><![CDATA[So I guess you have all seen the photos, the videos and the outcry about the Swedish culture ministers absurd act to eat of a cake installation that resembles the genital mutilation of a black woman. The whole installation is according to my view completely tasteless and absolutely outrageous. I am, however, not saying that [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>8 Tactics on How to Launch a YouTube video</title>
		<link>http://jesperastrom.com/youtube/how-to-launch-a-youtube-video/</link>
		<comments>http://jesperastrom.com/youtube/how-to-launch-a-youtube-video/#comments</comments>
		<pubDate>Sun, 08 Apr 2012 12:30:39 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/?p=4590</guid>
		<description><![CDATA[Sometimes we create campaigns supported by media. The media is aimed to drive traffic to whatever campaigns we have. In the case of using YouTube, an iPhone app or some kind of other product that is full of content that we assume will be consumed by the end user. However, in most cases, all of [...]]]></description>
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