December 7, 2009

Google Analytics Annotations

Here is an extremely helpful tool I have completely missed out on so far in Google Analytics. Annotations is one of those things that makes your stats understandable and shareable within your organization. We cannot see similar functionality in other tools out there and Google are currently really pushing to become the number one in Analytics online.

The functionality is there but are the customers?

To really stem the iron, they probably have to start charging for their services. I suppose that’s the only way to get on with huge organizations that are used to pay a lot of money for things that can be easily obtained for free. On a less sarcastic note, Google really has to do something about data ownership. Corporations need to know that they own their data, and that they can choose whether or not they share this data with Google.

User Case of Google Analytics Annotations

So, the working process with Annotations would probably be that you have a shared corporate account for your Google Analytics. An analyst within the organization or a consultant monitors the activity, sets up a dashboard and makes notes. A marketeer goes into the tool and adds an annotation the day they launch a campaign, the analyst tracks the campaign and determines success events with regards to the overall business goals. The CEO can at any time enter his or her dashboard and follow the market activity as it evolves.

The marketeer gets instant feedback and can adapt to what is happening, the analyst gets an explanation to variations in the metrics and the CEO will be able to follow it all from his or her computer screen. Simple, effective and co-operative. Nice in other words.

//Jesper

6 Comments
  • Christian Rudolf, December 7, 2009 Reply

    Building the customer feedback cycle!

  • Rebecca, December 14, 2009 Reply

    This looks really handy - but does anyone know when it will be up and running in analytics?

  • admin, December 14, 2009 Reply

    If not already live, I am sure it will go live within weeks from now.

  • stenbeck, January 14, 2010 Reply

    Completely missed RT @JesperAstrom: New Blog Post: Google Analytics Annotations – http://bit.ly/5qeiDm #GA #Google #Analytics

    This comment was originally posted on Twitter

  • Toner Cross Reference, January 24, 2010 Reply

    I monitor about 20 sites with Google Analytics and have been waiting for this Annotated feature for three years at least. Finally! I have access to it on about 15 of the sites that I am monitoring. Now I can throw away the Excel cross reference sheet of "Blips" & "Upticks".


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