February 11, 2010

The Buzz is all About Connecting Places (and a new Verb)

I am breaking eMail Week for an important message. Google Buzz was released a couple of days ago. This will not be a post describing what Google Buzz is. This post is way more important than that. This post will be about what Google Buzz means. I assure those of you engaged in the Facebook vs. Twitter vs. Buzz discussion that you will NOT get arguments for or against.

To understand Anything of what I am about to say in this post you must see this video that is more and more becoming sicker and sicker for every new thing that pops up on the “new web”.

Google Buzz is not about killing Facebook or Twitter. Google Buzz is about Google claiming another Verb for search in the next web. A new web that does not only connect content with content, or people with people, but a web that connects content with people with places.

Google Buzz is not meant for the Internet or the static computer. Google Buzz is produced for the hand held, the mobile and the small screens we hold in our hands.

Buzz is a Hand Held interaction platform

I hadn’t tried Google Buzz until I went home on the Metro today. I am happy that was the case. Because, it is when you use Google Buzz in the mobile for the first time that you really start to grasp where Google is taking this. It is quite obvious that Google hasn’t created Buzz for you to use from your computer, but for you to use when you are on your cellphone.

If Google Buzz was created for the web, then why would Google produce a pop up that asks you to add a shortcut to it on your iPhone desktop? I know… vague.. but still an argument.. (sorry about the crappy quality photos.) Secondly, why would they REQUIRE that you share your location with them if you are to use Google Buzz from your hand held device.

I know this sounds like conspiracy talk. But bare with me for a few minutes.

Google aims to take its business offline

I have previously written about Google’s favorite places. As then I was excited was taking a step towards a new usage of the web. Connecting the online to the offline when we are offline but online.

Along with Google’s favorite places, we all know how dominant the local business search results have become in the search engine result pages.

So what does this mean.

  1. Google’s dominant visibility for local businesses gives them a great incentive to register
  2. Google’s favorite places makes different places rank based on experience
  3. Google Buzz makes people tell Google where they are and use the cellphone to find locations
  4. Google can then get you to rank a place whilst at home in front of your computer
  5. Google can then make a profit from PPL (will talk about that in a few..)

Now all Google needs to do is to do what they are best at, namely, making money 🙂

Google Buzz makes offline Profitable for Google

I suggest you read my previous posts carefully as you need to know the full story to get the full picture. Now to the most exciting part of it all. Google will soon start making money on connecting places with people.

As you can see from this photo below, when requested to tell your location to Google Buzz, you are prompted to choose between a variety of listed businesses located close to where you are at the moment. I probably wouldn’t have thought of this unless I was in a place not listed – namely the Metro.

Now, if Google know where we are, and we update our friends about it in real time, they will be able to connect the places through the web and actions to soooo many REAL places that are currently offline. Bringing the offline to life in online life.

The social aspect is what will make Buzz go big, and it is the final piece of the puzzle to make so many other services make sense that Google have put to market the past few years.

Google’s Business Model

Considering Google has had a PPC business model for the web, then I am sure they will have a PPL (Pay per location) business model coming right up. This is how it might work (or, this is how it would work if I worked at Google).

Let’s say I am hungry. I open my cell and I Buzz (see, it is already a verb) my friends where to go to get food or I look who’s close by so that I can come join. When I get the results, Google will also suggest a place where I can go based on 1) the recommendations from Google’s Favorite places and 2) sponsored listings.

If I then click the option that is the sponsored listing and go to that location. Then Google will get payed per location. Perhaps they will get payed for the click as well.

You can see how this is as much social model for business, as it is a business model based on search and on offline.

So what is the next step

Well naturally the next step is connecting the web to the cash register so that Google or anyone can earn money from what you actually ordered. This is the “web of things”. The web will then know that you ate what you ate, in what chair you sat and in approximately how many hours you will eat again based on your previous activities.

Oh yeah… you think I am Sci-Fi, Geekalicious and Crazy… well, so do I… but hopefully this gives me the opportunity to tell you in four years (when this will be the case) that “I TOLD YOU SO”… and if it doesn’t happen then no one will remember this post and thus, I’m in the clear 😀

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