SEO, eMail & Social media by Jesper Åström

Facebook Pages are acting funny

I am as excited as I am confused. Today Facebook deactivated my Facebook Fan page without notifying me about it. I naturally republished it, but I can tell from the mere layout of the page edit section that stuff is going on. I all of a sudden couldn’t find my page when searching for it (yes, that’s how I navigate on facebook) and when I published a story on my page, my avatar had changed to a question mark.

One more weekend for Haiti

You have the chance to make a difference. Please do. If you are a Swede, then you can find ways to donate here. If you care, then do what you can.

Facebook Marketplace Tutorial

Facebook Marketplace is a thing that’s been around for a while but it hasn’t really kicked off internationally yet. However, looking at the trend, and it’s more apparent placement in the new Facebook navigation, the statistics below are sure to take off even more.

With a growth rate like that I am sure it will start the sweat in the necks of many second hand market places out there. And it is so much fun too. Look at what I put out for sale today. So, here we go with a short tutorial on how Facebook Marketplace work and how you can start selling your stuff.

Triggers in Viral eMail Campaigns

If there is one thing I think I was born with, it is my ability to find viral triggers on e-mail landing pages. It was my first encounter with a real entrepreneur that taught me that virality was all in the copy and not in the monetary value. I applied some Game Theory to that and a few months later I managed to make it a predictable science.

The Buzz is all About Connecting Places (and a new Verb)

I am breaking eMail Week for an important message. Google Buzz was released a couple of days ago. This will not be a post describing what Google Buzz is. This post is way more important than that. This post will be about what Google Buzz means. I assure those of you engaged in the Facebook vs. Twitter vs. Buzz discussion that you will NOT get arguments for or against.

To understand Anything of what I am about to say in this post you must see this video that is more and more becoming sicker and sicker for every new thing that pops up on the “new web”.

Drop-Basket eMails and Conversion

If there is one thing next to Win-Back campaigns that has proven itself to be great for conversion, it must be Drop-Basket eMails. The most excellent thing with Drop-Basket eMails are they are a product of a well implemented analysis and CRM system. This means, you’ll have to do all your homework before you get the Drop-Basket eMails to really do the trick for you.

5 Advice to Improve the Link Building eMail

The perfect link building e-mail consists of a couple of must haves. Here I list five advice that work for me. I vary a lot as I generally don’t work with e-mail when building links. Perhaps the introduction is through e-mail, but I try to get everyone I meet online down in my MSN or Skype as soon as possible.

From your Skype or MSN you can build lasting relationships with people that might not only result in more links, but also in lasting online friendships. This naturally requires that you have content worth linking to. Otherwise you’ll be stuck in the sick land of having to pay for your links. Yes, in some verticals you’ll have to pay for your links either way… but like Gary Beal says… then you might just want to consider “buying sites instead of buying links”, as the cheaper alternative.

5 Win Back eMail Campaign Examples

A win back e-mail campaign is a set up that helps you recover people that have 1. either dropped out of your e-mail send list or 2. stopped using one or several of your services on your website. Win-back campaigns are almost always automated and they should be as they would otherwise take far too much of your time.

This blog post aims at giving you 5 examples of when and how you can use win back e-mail campaigns. I will try to give you some insight to how I build win back campaigns and hopefully give you one example that works for you.

12 Hours of Matt Cutts can Make you see stuff

Ok, I’ll have to break e-mail week for this… I like watching clips on YouTube. A couple of weeks ago I spent watching 12 hours of video from the Google Webmaster Help channel. Yes, that means all of it. (yes… I am sick…)

I truly feel like I am onto something, but before I draw any conclusions I probably must watch the videos one more time. NOT… But, since I take pride out of making fun of people who think Google and Matt Cutts are up to no good, I decided to find my own three conspiracy themes to discuss for the coming week, perhaps they will give you the “secret insight” on how to rank on top of Google’s search results?? :S :

Welcome to eMail Week

Welcome to e-mail week. In my titles I will write eMail as I think this looks a bit cooler than e-mail and it is a way for me to write e-mail 2.0 but in another way. lol… THIS is e-mail week on jesperastrom.com and I will use this week to write five posts on how to use e-mail on the modern web. I will combine each post with either SEO, social media or conversion. We will cover win-back campaigns, link building and most importantly the intersection between marketing and dialogue.

This post will be a general post of how you can use e-mail on the modern web. You have seen your opening rates drop the past few years and you’re starting to question e-mail as a means for your communication. What you really should do is to start questioning yourself. E-mail is by far the most popular activity online, even surpassing search. The problem is not that e-mail has become bad, it is YOU who’ve become worse.