September 24, 2013
Keyword data seems to be disappearing from Google Analytics. So. How do we know what to optimize our websites towards? How will we be able to know what supporting keywords to use in our texts? How will we be able to run keyword targeted conversion optimization on the organic traffic we have earned.
No worries. We’ll get to that. Obviously Google says they want you to work with your website, to increase your quality and better serve users with better content. However, you will now have to resort to paying some in order to get the juicy stuff.
Below is a set of tools that you can use in order to know.
1. Wordstream is the best keyword tool out there – use it
- Wordstream is a tool that helps you to create Adwords keyword groups for your content. They help you find the most profitable niches and are available in many different languages.
- I suggest you create a subscription account on Wordstream. It will cost you some money, but it is surely worth it.
2. How to bid on Adwords to get keyword data
- Use Keyword tool – generate dynamic tracking URLs
- Do not bid broad as you will lose a lot of data doing so as your exact match will not be displayed in your account
- If you are simply interested in search volumes – use Google Keyword tool AND bid with minimum bids on all keywords you can possibly think of
- Bid narrow and use negatives.
3. Activate internal search tracking in your Google Analytics
- I find it awful that so few companies have activated their internal search tracking. MORE than 20% of the people on a website use search onsite. You will get the exact match on the keywords to optimize for PLUS deliver a brand building experience to your users if you work on your internal search.
- To activate it. Open the profile you want to track > Click Admin in top right corner > Click View Settings > Enable Site Search to be tracked at the bottom of the General settings page > The parameter that you need to enter is the search query generate in the URL when someone searches for this blog – if you search for “search” – http://jesperastrom.com/?s=search – the parameter you would enter would be ?s=
4. Download the “Not Provided” kit
- This was a kit – actually an analysis framework – that one of my former students Markus Frick gave me a tip about on Facebook. Download it from here.
Ok. So that’s 3 ways. I know you got one to add. Comment away!!!