Comments on: How to build a communicative Social Media Newsroom? #sbosm

By: Björn Alberts

Björn Alberts — Mon, 14 Sep 2009 06:40:20 +0000

As usual, you blog posts are really good. So is this one. Thanx!
I just wrote a few lines about how we did a newsroom at Rebtel: http://bjornalberts.com/2009/09/13/allt-som-behovs-for-att-skapa-ett-socialt-nyhetsrum/

By: Social media Automation : Social Communication - by jesperastrom.com

Social media Automation : Social Communication - by jesperastrom.com — Sun, 13 Sep 2009 11:44:27 +0000

[...] Source, google news, twingly blogs, twitter search, youtube search, technorati search etc etc. Run it through pipes as I wrote in another post about “How to build a communicative Social Media newsroom“. [...]

By: Jesper Åström

Jesper Åström — Tue, 21 Apr 2009 22:48:48 +0000

@Chabrelligan – ja mejlar dig.

By: ChabrellIgan

ChabrellIgan — Mon, 20 Apr 2009 10:28:43 +0000

God dag! Kan jag ladda ner en bild fran din blogg. Av sak med hanvisning till din webbplats!

By: Jesper Åström

Jesper Åström — Wed, 18 Mar 2009 09:01:03 +0000

@Johan Ronnestam – indeed. I will revise the post later today.

@Sara – yes I agree that discussions are taking place outside the social media newsroom. But this happens allready today. If the corporations are not aware of what is said, and do not interact with the users, their problem will only grow if they are spread out all over the place.

I am in part wrong when I say that the newsrooms are not social as they indeed spread rich media on social websites. But the media room itself is not, and the work method of the company is neither.

In order to set a sustainable working method for the corps, they have to be able to work at one place and communicate where ever things are being said about them. At least if they are just starting out.

By: Sara

Sara — Wed, 18 Mar 2009 08:47:32 +0000

You have some good points there. Companys should definitly look into listening to the conversations out there and try to address the questions and comments on their own social media newsroom. And I do agree that you should think more about keywords and SEO when writing texts and headlines for news.

However, I do think that Electrolux and GM have nice examples of social media newsrooms, GM even have a comment field for their news. The name “social media newsroom” refers to the fact that they have integrated or linked to so called social media applications such as Flickr, YouTube and Twitter. Even if conversations aren’t going on at the newsroom itself, they can be going on at the company’s YouTube or Twitter channels.

By: Johan Ronnestam

Johan Ronnestam — Wed, 18 Mar 2009 07:53:28 +0000

Splendid post that outlines more or less exactly what I think.

If you wanna step it up even more. Then integrate Tarpipe.com into the process and you’ll have your PR all over the web in no time.