http://jesperastrom.com/social-communication/we-are-our-biggest-threat-are-the-in-betweens/ Where information is free, application & tactic becomes key Fri, 03 Feb 2012 16:43:25 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://jesperastrom.com/social-communication/we-are-our-biggest-threat-are-the-in-betweens/comment-page-1/#comment-2211 Smurftips Mon, 11 Jan 2010 17:01:07 +0000 http://jesperastrom.com/?p=1749#comment-2211 [...] Our Biggest Threat are the In-between’s.“PR and corporate communications holds the mandate to talk, but they don’t know how the channels work, and usually they don’t know how to not talk corporatism.” Det här känner jag inte igen mig alls i, medie- och kommunikationsvetenskap är ju den vanligast förekommande kompetensen i branschen. Visst, jag kan köpa att kompetenserna behöver “bundlas”, men det kan vi bara åstadkomma om vi förstår exakt vad varje enskilt instrument i orkestern bidrar till; Marknadsföringen är blåset, PR är stråkarna. [...] [...] Our Biggest Threat are the In-between’s.“PR and corporate communications holds the mandate to talk, but they don’t know how the channels work, and usually they don’t know how to not talk corporatism.” Det här känner jag inte igen mig alls i, medie- och kommunikationsvetenskap är ju den vanligast förekommande kompetensen i branschen. Visst, jag kan köpa att kompetenserna behöver “bundlas”, men det kan vi bara åstadkomma om vi förstår exakt vad varje enskilt instrument i orkestern bidrar till; Marknadsföringen är blåset, PR är stråkarna. [...]

]]> http://jesperastrom.com/social-communication/we-are-our-biggest-threat-are-the-in-betweens/comment-page-1/#comment-2199 Corporate responsibility is a fashion word « Dolly – Marketing words Mon, 11 Jan 2010 10:39:20 +0000 http://jesperastrom.com/?p=1749#comment-2199 [...] See this in the light of a bigger issue at SEO & Social media by Jesper Åström – H&M’s twittering has bothered me for some time, since they seem to think it’s just another “spray&pray channel”, but maybe they’re just suffering from the issues raised by Jesper. Maybe they should even get Jesper & Honesty to help them out! [...] [...] See this in the light of a bigger issue at SEO & Social media by Jesper Åström – H&M’s twittering has bothered me for some time, since they seem to think it’s just another “spray&pray channel”, but maybe they’re just suffering from the issues raised by Jesper. Maybe they should even get Jesper & Honesty to help them out! [...]

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