Comments on: How to Convert a Social Media User into a Buyer http://jesperastrom.com/social-conversion/how-to-convert-a-social-media-user-into-a-buyer/ Where information is free, application & tactic becomes key Fri, 03 Feb 2012 16:43:25 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Checklist for Social Search http://jesperastrom.com/social-conversion/how-to-convert-a-social-media-user-into-a-buyer/comment-page-1/#comment-6933 Checklist for Social Search Fri, 27 Aug 2010 15:27:34 +0000 http://jesperastrom.com/?p=424#comment-6933 [...] How to Convert a Social Media User into a Buyer [...] [...] How to Convert a Social Media User into a Buyer [...]

]]> By: Yet Another Blog post about Social Media and Conversion http://jesperastrom.com/social-conversion/how-to-convert-a-social-media-user-into-a-buyer/comment-page-1/#comment-2567 Yet Another Blog post about Social Media and Conversion Mon, 25 Jan 2010 23:04:21 +0000 http://jesperastrom.com/?p=424#comment-2567 [...] the post asked for the recipe for social media conversion. Previously I’ve written about how to convert a social media user into a buyer. What I will do in this post is to take you through ONE 5 step strategy on how to convert groups of [...] [...] the post asked for the recipe for social media conversion. Previously I’ve written about how to convert a social media user into a buyer. What I will do in this post is to take you through ONE 5 step strategy on how to convert groups of [...]

]]> By: 5 enkla tips som gör att länkbetet lyfter! | Joinsimon.se http://jesperastrom.com/social-conversion/how-to-convert-a-social-media-user-into-a-buyer/comment-page-1/#comment-1343 5 enkla tips som gör att länkbetet lyfter! | Joinsimon.se Wed, 02 Dec 2009 12:15:08 +0000 http://jesperastrom.com/?p=424#comment-1343 [...] How to Convert a Social Media user into a Buyer [...] [...] How to Convert a Social Media user into a Buyer [...]

]]> By: Goldfish guy http://jesperastrom.com/social-conversion/how-to-convert-a-social-media-user-into-a-buyer/comment-page-1/#comment-163 Goldfish guy Tue, 04 Aug 2009 10:49:53 +0000 http://jesperastrom.com/?p=424#comment-163 exactly what i was looking for, i have just revamped my site & had very favorable results > more traffic less bounce etc now i need to convert it thanks again! exactly what i was looking for, i have just revamped my site & had very favorable results > more traffic less bounce etc now i need to convert it thanks again!

]]> By: How to Convert a Social Media User into a Buyer - jesperastrom.com - Technology http://jesperastrom.com/social-conversion/how-to-convert-a-social-media-user-into-a-buyer/comment-page-1/#comment-108 How to Convert a Social Media User into a Buyer - jesperastrom.com - Technology Tue, 05 May 2009 17:07:37 +0000 http://jesperastrom.com/?p=424#comment-108 [...] source [...] [...] source [...]

]]> By: Therese http://jesperastrom.com/social-conversion/how-to-convert-a-social-media-user-into-a-buyer/comment-page-1/#comment-86 Therese Thu, 30 Apr 2009 09:37:28 +0000 http://jesperastrom.com/?p=424#comment-86 Interesting, inspiring, intelligent and making me proud to work with you. Cudos! Interesting, inspiring, intelligent and making me proud to work with you. Cudos!

]]> By: Jesper Åström http://jesperastrom.com/social-conversion/how-to-convert-a-social-media-user-into-a-buyer/comment-page-1/#comment-80 Jesper Åström Wed, 29 Apr 2009 19:42:15 +0000 http://jesperastrom.com/?p=424#comment-80 @Björn - thanx, and thank you for clarifying. You have a way to explaining my thoughts to me that my brain doesn't seem to have :) Glad to have you as my colleague now too! @Mike - as I wrote in the LinkedIn Group, I really wish to get a hold of the data/reports that you have so that we can continue building a good model. Previous encounters with a brand and recommendation built purchases are extremely important as that user group really adds another kind of value to products and services. Recommendations - buyer to buyer are some of the strongest value adding instances in consumer behavior on the web. I only have the data from the viral campaigns I have performed within some segments. If you have general data I would really like some links so that I can dig into that material right away. Thanx for the feedback! @Björn – thanx, and thank you for clarifying. You have a way to explaining my thoughts to me that my brain doesn’t seem to have :) Glad to have you as my colleague now too!

@Mike – as I wrote in the LinkedIn Group, I really wish to get a hold of the data/reports that you have so that we can continue building a good model. Previous encounters with a brand and recommendation built purchases are extremely important as that user group really adds another kind of value to products and services.

Recommendations – buyer to buyer are some of the strongest value adding instances in consumer behavior on the web. I only have the data from the viral campaigns I have performed within some segments. If you have general data I would really like some links so that I can dig into that material right away.

Thanx for the feedback!

]]> By: Mike Georgeson http://jesperastrom.com/social-conversion/how-to-convert-a-social-media-user-into-a-buyer/comment-page-1/#comment-79 Mike Georgeson Wed, 29 Apr 2009 09:17:16 +0000 http://jesperastrom.com/?p=424#comment-79 Like your writing style - have left similar post on LinkedIn: Hi Jesper, good question. I think both groups should be treated in a similar way as information seekers could well return to br buyers. Companies should not be 'selling' (in a traditional hard sell scenario) to customers over the net anymore, but instead be inviting them to view their products, with the knowledge that they have a great product and great recommendations from customers. Recommendation is now a more powerful tool than it has ever been and some recent studies have shown that advertising, especially on social media sites can adversely affect consumer purchasing decisions. Therefore, when someone visits a site there is a good chance that they have already been recommended to buy, which to some degree negates the traditional online buying processes. Of course, when it comes to buying, your customer should find it an easy process, hopefully only needing to complete one form, and should be followed up with an email / twitter etc to ascertain their views on the products and service they received. Like your writing style – have left similar post on LinkedIn:

Hi Jesper, good question.

I think both groups should be treated in a similar way as information seekers could well return to br buyers. Companies should not be ‘selling’ (in a traditional hard sell scenario) to customers over the net anymore, but instead be inviting them to view their products, with the knowledge that they have a great product and great recommendations from customers.

Recommendation is now a more powerful tool than it has ever been and some recent studies have shown that advertising, especially on social media sites can adversely affect consumer purchasing decisions. Therefore, when someone visits a site there is a good chance that they have already been recommended to buy, which to some degree negates the traditional online buying processes.

Of course, when it comes to buying, your customer should find it an easy process, hopefully only needing to complete one form, and should be followed up with an email / twitter etc to ascertain their views on the products and service they received.

]]> By: Björn Alberts http://jesperastrom.com/social-conversion/how-to-convert-a-social-media-user-into-a-buyer/comment-page-1/#comment-78 Björn Alberts Wed, 29 Apr 2009 06:24:00 +0000 http://jesperastrom.com/?p=424#comment-78 great post! Regarding brands. Brands is among a few other things built from what you Do and how you Do it. For instance how you meet your audience. Then following Jespers guidelines would be an important part of brand Building . great post! Regarding brands. Brands is among a few other things built from what you Do and how you Do it. For instance how you meet your audience. Then following Jespers guidelines would be an important part of brand Building .

]]> By: Jesper Åström http://jesperastrom.com/social-conversion/how-to-convert-a-social-media-user-into-a-buyer/comment-page-1/#comment-74 Jesper Åström Tue, 28 Apr 2009 08:19:22 +0000 http://jesperastrom.com/?p=424#comment-74 @Judith & @Chris - :) thank you sincerely! @Johan - Yes. Brands do have an important role in pricy or in otherwise elastic products/segments. But my major point is that no matter what kind of brand you are, you will have to focus on sparking curiosity and maintaining reliability if you want to sell products to information seekers. I am not sure we are saying different things, but as you are a skilled writer I would like you to write a post to take the topic to the next level! :) //Jesper @Judith & @Chris – :) thank you sincerely!

@Johan – Yes. Brands do have an important role in pricy or in otherwise elastic products/segments. But my major point is that no matter what kind of brand you are, you will have to focus on sparking curiosity and maintaining reliability if you want to sell products to information seekers.

I am not sure we are saying different things, but as you are a skilled writer I would like you to write a post to take the topic to the next level! :)

//Jesper

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