Comments on: Social Media and KPIs http://jesperastrom.com/social-conversion/social-media-and-kpis/ Ideas worth keeping to yourself Fri, 19 Mar 2010 07:06:38 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jesper Astrom http://jesperastrom.com/social-conversion/social-media-and-kpis/comment-page-1/#comment-2595 Jesper Astrom Wed, 27 Jan 2010 08:39:43 +0000 http://jesperastrom.com/?p=181#comment-2595 Well it is a mixture between different tools. Both on site and off site KPIs needs to be taken into account. For private websites such as this blog I use socialmention and google analytics combined with bit.ly. That works the best for me. For clients I've used anything ranging from radian6 to Silverbakk. Depending upon how sophisticated your KPIs are the more advanced a tool and time spent on analyzing the data needs to be in place. I haven't tried Sysomos Heart Beat, I'll give it a try. Well it is a mixture between different tools. Both on site and off site KPIs needs to be taken into account. For private websites such as this blog I use socialmention and google analytics combined with bit.ly. That works the best for me.

For clients I’ve used anything ranging from radian6 to Silverbakk. Depending upon how sophisticated your KPIs are the more advanced a tool and time spent on analyzing the data needs to be in place.

I haven’t tried Sysomos Heart Beat, I’ll give it a try.

]]> By: Kristofer Björkman http://jesperastrom.com/social-conversion/social-media-and-kpis/comment-page-1/#comment-2594 Kristofer Björkman Wed, 27 Jan 2010 08:31:29 +0000 http://jesperastrom.com/?p=181#comment-2594 And what kind of tools do you guys use to measure your companies KPI's? I just had a look att Sysomos Heart Beat for an example, but I think it's really hard to get really valuable KPI's out of that system. What do you think? And what kind of tools do you guys use to measure your companies KPI’s?
I just had a look att Sysomos Heart Beat for an example, but I think it’s really hard to get really valuable KPI’s out of that system. What do you think?

]]> By: Réseaux sociaux : vers de nouveaux indicateurs de performance ? @Economie Numerique – Blogue du cours http://jesperastrom.com/social-conversion/social-media-and-kpis/comment-page-1/#comment-809 Réseaux sociaux : vers de nouveaux indicateurs de performance ? @Economie Numerique – Blogue du cours Thu, 19 Nov 2009 23:09:52 +0000 http://jesperastrom.com/?p=181#comment-809 [...] [2] Jesperastrom http://jesperastrom.com/social-conversion/social-media-and-kpis [...] [...] [2] Jesperastrom http://jesperastrom.com/social-conversion/social-media-and-kpis [...]

]]> By: Björn Alberts http://jesperastrom.com/social-conversion/social-media-and-kpis/comment-page-1/#comment-47 Björn Alberts Fri, 10 Apr 2009 21:02:47 +0000 http://jesperastrom.com/?p=181#comment-47 Would just like to add that you can use KPIs in social media for tactics as well. Example: you have a story that you tweet. You write two different versions of the message to try out which is most successful in terms of re-tweets or new followers etc. Conclusion, to improve your tactics you make a hypothesis, tweet, analyse and learn. Nxt time you'll start at a higher level of knowledge. Would just like to add that you can use KPIs in social media for tactics as well. Example: you have a story that you tweet. You write two different versions of the message to try out which is most successful in terms of re-tweets or new followers etc. Conclusion, to improve your tactics you make a hypothesis, tweet, analyse and learn. Nxt time you’ll start at a higher level of knowledge.

]]> By: Social Conversion : The Rational of Irrational Social Media KPIs - by Jesper Åström http://jesperastrom.com/social-conversion/social-media-and-kpis/comment-page-1/#comment-29 Social Conversion : The Rational of Irrational Social Media KPIs - by Jesper Åström Tue, 24 Mar 2009 21:33:23 +0000 http://jesperastrom.com/?p=181#comment-29 [...] RSS ← Social Media and KPIs [...] [...] RSS ← Social Media and KPIs [...]

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