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	<title>Comments on: Applied Linked Data</title>
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	<link>http://jesperastrom.com/social-information/applied-linked-data/</link>
	<description>Where information is free, application &#38; tactic becomes key</description>
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		<title>By: Jesper Åström</title>
		<link>http://jesperastrom.com/social-information/applied-linked-data/comment-page-1/#comment-36</link>
		<dc:creator>Jesper Åström</dc:creator>
		<pubDate>Thu, 02 Apr 2009 23:44:45 +0000</pubDate>
		<guid isPermaLink="false">http://jesperastrom.com/?p=260#comment-36</guid>
		<description>Also, if and now that I&#039;ve possibly have got you on the line :)

Doesn&#039;t Linked data feel an awful lot like &quot;The Matrix&quot;? Ie. what ever I do, affects what happens next. Hmm.. that came out the wrong way... hmm.. but it is really just like creating a living web as it evolves depending on what we do.

Also @Kingsley - What do you think? Will the linked data web control our behavior or will we control the behavior of that web :) - sry... I am just a bit tired here. :)

(to other readers... as you can see from this dialogue... it is actually not at all about tagging.. :) it is A LOT more neat than that)</description>
		<content:encoded><![CDATA[<p>Also, if and now that I&#8217;ve possibly have got you on the line <img src='http://jesperastrom.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Doesn&#8217;t Linked data feel an awful lot like &#8220;The Matrix&#8221;? Ie. what ever I do, affects what happens next. Hmm.. that came out the wrong way&#8230; hmm.. but it is really just like creating a living web as it evolves depending on what we do.</p>
<p>Also @Kingsley &#8211; What do you think? Will the linked data web control our behavior or will we control the behavior of that web <img src='http://jesperastrom.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  &#8211; sry&#8230; I am just a bit tired here. <img src='http://jesperastrom.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>(to other readers&#8230; as you can see from this dialogue&#8230; it is actually not at all about tagging.. <img src='http://jesperastrom.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  it is A LOT more neat than that)</p>
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		<title>By: Jesper Åström</title>
		<link>http://jesperastrom.com/social-information/applied-linked-data/comment-page-1/#comment-35</link>
		<dc:creator>Jesper Åström</dc:creator>
		<pubDate>Thu, 02 Apr 2009 23:19:10 +0000</pubDate>
		<guid isPermaLink="false">http://jesperastrom.com/?p=260#comment-35</guid>
		<description>Hey, and thank you for you comment. Good references too. 

I would however like to see you elaborate some what on the topic of corporations owning their own brands. Especially since you say it is even more so today. It is important to note that the basic structure of brand building is the same. By keeping your promises, (ie. tratidion, values, quality etc.) you are able to gain trust amongst your brand ambassadors. They then build your brand by telling others. You can help them by promoting them through stories of your own.

However, in social media, the power has changed. Nowadays the brands are being created by the crowds. If you are not talking to your crowd, not giving your supporters within the crowd enough tools to build themselves through your brand. Then you will be in the hands of good luck and fortune. It sounds all fuzzy and philosophic but I will be done with my brand post in a coupple of days. Just need to find some more good examples.

Possibly we&#039;re saying the same thing only that we have different entry points. But I cannot agree when you say a corporation owns its own brand anymore. The brand is more than just the logo and the slogan. It is all that is associated with those artifacts.

BR,
Jesper</description>
		<content:encoded><![CDATA[<p>Hey, and thank you for you comment. Good references too. </p>
<p>I would however like to see you elaborate some what on the topic of corporations owning their own brands. Especially since you say it is even more so today. It is important to note that the basic structure of brand building is the same. By keeping your promises, (ie. tratidion, values, quality etc.) you are able to gain trust amongst your brand ambassadors. They then build your brand by telling others. You can help them by promoting them through stories of your own.</p>
<p>However, in social media, the power has changed. Nowadays the brands are being created by the crowds. If you are not talking to your crowd, not giving your supporters within the crowd enough tools to build themselves through your brand. Then you will be in the hands of good luck and fortune. It sounds all fuzzy and philosophic but I will be done with my brand post in a coupple of days. Just need to find some more good examples.</p>
<p>Possibly we&#8217;re saying the same thing only that we have different entry points. But I cannot agree when you say a corporation owns its own brand anymore. The brand is more than just the logo and the slogan. It is all that is associated with those artifacts.</p>
<p>BR,<br />
Jesper</p>
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		<title>By: Kingsley idehen</title>
		<link>http://jesperastrom.com/social-information/applied-linked-data/comment-page-1/#comment-34</link>
		<dc:creator>Kingsley idehen</dc:creator>
		<pubDate>Thu, 02 Apr 2009 22:58:41 +0000</pubDate>
		<guid isPermaLink="false">http://jesperastrom.com/?p=260#comment-34</guid>
		<description>Jesper,

You do own your brand, even more so than before.  The key point re. Linked Data is that the &quot;medium of value exchange&quot; has shrunk i.e., its is now a URI (of the URN variety).

New York Times and the UK Guardian have started to realize that their Fact Oriented Databases are the crown jewels in the emerging Linked Data Web era.

The BBC completely get it and are right on the vanguard of the whole thing re. maximum exploitation.


Some links to posts about these matters:

1. http://bit.ly/3jZTWP -- SDQ (Serendipitous Discovery Quotient Explained)
2. http://bit.ly/I9zD -- How Linked Data will change Advertising
3. http://www.slideshare.net/derivadow/www20-what-does-the-history-of-the-web-tell-us-about-its-future -- BBC presentation.
Kingsley</description>
		<content:encoded><![CDATA[<p>Jesper,</p>
<p>You do own your brand, even more so than before.  The key point re. Linked Data is that the &#8220;medium of value exchange&#8221; has shrunk i.e., its is now a URI (of the URN variety).</p>
<p>New York Times and the UK Guardian have started to realize that their Fact Oriented Databases are the crown jewels in the emerging Linked Data Web era.</p>
<p>The BBC completely get it and are right on the vanguard of the whole thing re. maximum exploitation.</p>
<p>Some links to posts about these matters:</p>
<p>1. <a href="http://bit.ly/3jZTWP" rel="nofollow">http://bit.ly/3jZTWP</a> &#8212; SDQ (Serendipitous Discovery Quotient Explained)<br />
2. <a href="http://bit.ly/I9zD" rel="nofollow">http://bit.ly/I9zD</a> &#8212; How Linked Data will change Advertising<br />
3. <a href="http://www.slideshare.net/derivadow/www20-what-does-the-history-of-the-web-tell-us-about-its-future" rel="nofollow">http://www.slideshare.net/derivadow/www20-what-does-the-history-of-the-web-tell-us-about-its-future</a> &#8212; BBC presentation.<br />
Kingsley</p>
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