The interesting part is what tactics to use as a personal blogger, corporate representative, or a blend. For me, I just like talking about random crap online.

If you’re running ol’school, or Google stuff you’ll have to be a bit more creative. I use ip-trackers and tweetstats for twitter as well as a setup of goals in my Google Analytics setup.

This url gives you some tools for twitter: http://www.socialmediatoday.com/SMC/80437

I have created a yahoo pipe that I should share in another post that takes a look at blogs.

Facebook is a problem, but it allways provides you with good referrers as they use ?gid= or some other variables that let you identify the source of the traffic.

I suppose your question has something to do with how to make this traffic do other stuff than just tag and play on your website.

I should write a post about that too. But for now I could pass you a presentation that I created a while ago about the difference of converting social media traffic with converting search engine traffic.

Don’t know if I replied to your question. Please elaborate.

For metrics to measure I suggest you have a look at this pres: http://www.slideshare.net/dennis.mortensen/the-difference-between-a-kpi-and-a-metric

And maybe also this one: http://www.slideshare.net/Davida1970/whitepaper-tracking-the-influence-of-conversations-a-roundtable-discussion-on-social-media-metrics-and-measurement-presentation

And this one is also good: http://www.slideshare.net/yongfook/social-media-roi