Social Media Monetization
Goals and Measurement of Social Media
October 25, 2009
5
,

Had some fun cutting down some clips I found on YouTube tonight. As I was playing around I thought of an idea to actually try to break down what differs companies that make money and the ones that do not make money from social media. This first episode deals with the fact that you have to set up goals that are connected with your business strategy and overall business goals as well as measure how you’re moving towards these goals with the help of Social Media KPIs.

Please comment for improvements!

//Jesper

About author

Jesper Åström

Jesper Åström is a digital tactician hired by people and companies all over the world to help solve their digital challenges. He is also a liked educator and business creator and currently develops educational programs in collaboration with Hyper Island in Sweden and Singapore, whilst building businesses in Sweden and Japan. Subscribe to Jespers YouTube Channel

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There are 5 comments

  • […] This post was mentioned on Twitter by Jesper Åström, Alex Drewniak. Alex Drewniak said: [Instapaper Save] Goals and Measurement of Social Media : Social Media Monetization – by jespe.. http://digg.com/u1F33v […]

  • mike says:

    first and foremost you need to understand user behavior and user need before you develop any service or product. Understand what people want and you’re 90% there :)

  • Jesper Åström says:

    Yes, I agree, and for that you need to start talking to people :) Engage them… and then see to that you give them the best service possible!

  • sapphire says:

    That was a great video , I look forward to seeing the next one. And the Obama footage cracked me up!

  • mike says:

    first and foremost you need to understand user behavior and user need before you develop any service or product. Understand what people want and you're 90% there :)

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