October 25, 2009

Goals and Measurement of Social Media

Had some fun cutting down some clips I found on YouTube tonight. As I was playing around I thought of an idea to actually try to break down what differs companies that make money and the ones that do not make money from social media. This first episode deals with the fact that you have to set up goals that are connected with your business strategy and overall business goals as well as measure how you’re moving towards these goals with the help of Social Media KPIs.

Please comment for improvements!

//Jesper

5 Comments
  • mike, October 25, 2009 Reply

    first and foremost you need to understand user behavior and user need before you develop any service or product. Understand what people want and you're 90% there :)

  • Jesper Åström, October 25, 2009 Reply

    Yes, I agree, and for that you need to start talking to people :) Engage them... and then see to that you give them the best service possible!

  • sapphire, November 10, 2009 Reply

    That was a great video , I look forward to seeing the next one. And the Obama footage cracked me up!

  • mike, January 14, 2010 Reply

    first and foremost you need to understand user behavior and user need before you develop any service or product. Understand what people want and you're 90% there :)


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