Goals and Measurement of Social Media

Had some fun cutting down some clips I found on YouTube tonight. As I was playing around I thought of an idea to actually try to break down what differs companies that make money and the ones that do not make money from social media. This first episode deals with the fact that you have to set up goals that are connected with your business strategy and overall business goals as well as measure how you’re moving towards these goals with the help of Social Media KPIs.

Please comment for improvements!

//Jesper

5 thoughts on “Goals and Measurement of Social Media”

  1. first and foremost you need to understand user behavior and user need before you develop any service or product. Understand what people want and you’re 90% there 🙂

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  2. Yes, I agree, and for that you need to start talking to people 🙂 Engage them… and then see to that you give them the best service possible!

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  3. first and foremost you need to understand user behavior and user need before you develop any service or product. Understand what people want and you're 90% there 🙂

    Reply

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