Found this video on YouTube, and I though I should share it as it is an important piece of the puzzle when taking control of your own brand online. As people are searching through many different means, this is perhaps the best way to make an instant impact on the search rankings.

Now you might ask why that is so? Well, with universal search in place, Google tries to return the best possible page for your query. In some cases, such as when you search for “cafe Stockholm”, you’ll receive something looking a bit like this:

It appears on top of the search engine and takes up A LOT of space. Now imagine if you were a legal firm, a store, a business consultancy? Wouldn’t you want to be the one taking the top place for words such as “legal firm stockholm” or “consultancy stockholm”. I bet you would and that is why it is important that you fill in your Google Local Business Centre data.

People searching for locations usually want to see a map so I believe Google will try and place these pages on top of more location searches during the next year.

//Jesper

Possibly related posts:

• Related posts on Business and Google
• Google News Makes A Concession To Whining Publishers: Only First …
• 3 Local Marketing Initiatives with Higher ROIs « Marketing with …

• Related posts on Google Maps
• Google Mapping Tool Availability Matrix | Understanding Google …
• Google Maps: A (mis)Guided Tour of Olean | Understanding Google …

• Related posts on Search Engine Optimization
• Search Engine Optimization Services – The Best Way Forward …
• Search Engine Optimization for Blogs – Different Altogether …