Talk at the Searchmeet conference
By Jesper Astrom at 18 December, 2009, 9:10 pm
I had a talk at searchmeet about the foundation of conversion theory a couple of weeks ago. Basically I say that we need to meet the user where they enter the website, not only based on what page they enter but through what source they enter. Then we need to take into consideration in what [...]
Read More >>8 Obvious Reasons to why your Traffic Don’t Convert
By Jesper Astrom at 1 December, 2009, 10:10 am
This list is aimed towards you who work with conversion or eCommerce and need help with troubleshooting why your pages aren’t converting. These are some of the obvious reasons you might want to check out first before moving onto more advanced test and targeting.
Conversion of online traffic is and has always been a hot topic. This list aims at giving you some advice along the way.
Read More >>The 80 dollar Waste of money on Online Advertising
By Jesper Astrom at 19 November, 2009, 10:44 pm
There is a 80:1 relationship on how much money companies spend on marketing for people to visit their website and how much they spend on actually converting them when they get there. That’s a sick relationship right? That’s like going to the pub, putting on the best behavior, being generous, hitting on the most beautiful girl at the place and getting her to come with you home, only for you to live in a dirty shack where your skidding tracked boxers are laying there in the hallway, there is hair all over the toilet and long hairs in different color all over the bed. IDIOTIC if you want to get laid right? So why do we behave exactly like that when it comes to money spend and the web?
Read More >>How to Convert a Social Media User into a Buyer
By Jesper Astrom at 27 April, 2009, 10:13 pm
Convert your social media traffic into repeating buyers of your products and services. This is the theoretical how to post from jesperastrom.com
Read More >>The Mindset of an Online Consumer in Social Media
By Jesper Astrom at 27 January, 2009, 6:18 pm
If you are looking to convert through social media, you have to recognize that it is a completely different task than converting traffic from a search engine.
In this post I will quickly run through two situations where the mindset of a person will enable you to make a sale through social media.
The must have buy
The [...]
