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	<title>Jesper Åström - Ideas worth keeping to yourself&#187; E-mail marketing</title>
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		<title>Welcome to eMail Week</title>
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		<pubDate>Sun, 07 Feb 2010 17:16:21 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[Email]]></category>
		<category><![CDATA[E-mail marketing]]></category>

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		<description><![CDATA[Welcome to e-mail week. In my titles I will write eMail as I think this looks a bit cooler than e-mail and it is a way for me to write e-mail 2.0 but in another way. lol... THIS is e-mail week on jesperastrom.com and I will use this week to write five posts on how to use e-mail on the modern web. I will combine each post with either SEO, social media or conversion. We will cover win-back campaigns, link building and most importantly the intersection between marketing and dialogue.

This post will be a general post of how you can use e-mail on the modern web. You have seen your opening rates drop the past few years and you're starting to question e-mail as a means for your communication. What you really should do is to start questioning yourself. E-mail is by far the most popular activity online, even surpassing search. The problem is not that e-mail has become bad, it is YOU who've become worse.]]></description>
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