Creating a Keyword Site-map

A keyword site-map should be created for any web project you engage in and that you aim to launch through the search engines. Not to confuse with the Google XML sitemap that should enlist all your web pages contained in your website, the keyword sitemap should contain:

  • all your used keywords
  • on what page your keywords are located
  • how different pages are interlinked
  • what external links you look to attain for each page
  • what internal links should point towards this page
  • it should also show what co-citation cluster you want to put your page

You should start out by listing your most important keywords. Then find their semantic neighbours by using Google Sets or Google KeywordTool. Each main page which a designated keyword needs to contain three sections:

News section
Some information that changes regularly because you want users and the search engine spider to like this page, return to it often and think of it as relevant and important

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