Web Analytics Wednesday presentation on Social Media Perspectives
By Jesper Astrom at 20 April, 2009, 8:10 pm
My theory is that there are three major voices in the social media debate right now. There are the evangelists, the marketers and then a group I would like to call Dr Data. This presentation tries to tell the story of how these three groups communicate what social media is, what is its value and also how it should be measured.
Read More >>The Rational of Irrational Social Media KPIs
By Jesper Astrom at 24 March, 2009, 11:33 pm
Irrational economic decisions are made all the time in order to get something now, that will really cost us more in the long run than the value it gives us right away. Theories on irrational economic decisions are quite interesting when discussing social media KPIs as the basis of recommendation, word-of-mouth marketing, which is the [...]
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