

	

<div id="fb-root"></div>
<script>(function(d, s, id) {
  var js, fjs = d.getElementsByTagName(s)[0];
  if (d.getElementById(id)) return;
  js = d.createElement(s); js.id = id;
  js.src = "//connect.facebook.net/en_US/all.js#xfbml=1&appId=207944172577485";
  fjs.parentNode.insertBefore(js, fjs);
}(document, 'script', 'facebook-jssdk'));</script>
<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Jesper Åström - Ideas worth keeping to yourself&#187; KPIs</title>
	<atom:link href="http://jesperastrom.com/tag/kpis/feed/" rel="self" type="application/rss+xml" />
	<link>http://jesperastrom.com</link>
	<description>Where information is free, application &#38; tactic becomes key</description>
	<lastBuildDate>Tue, 08 May 2012 21:08:41 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.2</generator>
		<item>
		<title>Web Analytics Wednesday presentation on Social Media Perspectives</title>
		<link>http://jesperastrom.com/social-information/web-analytics-wednesday-presentation-on-social-media-perspectives/</link>
		<comments>http://jesperastrom.com/social-information/web-analytics-wednesday-presentation-on-social-media-perspectives/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 18:10:13 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[Social Information]]></category>
		<category><![CDATA[Earn money social media]]></category>
		<category><![CDATA[KPIs]]></category>
		<category><![CDATA[Social Media Sales]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/?p=368</guid>
		<description><![CDATA[My theory is that there are three major voices in the social media debate right now. There are the evangelists, the marketers and then a group I would like to call Dr Data. This presentation tries to tell the story of how these three groups communicate what social media is, what is its value and also how it should be measured.]]></description>
		<wfw:commentRss>http://jesperastrom.com/social-information/web-analytics-wednesday-presentation-on-social-media-perspectives/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>The Rational of Irrational Social Media KPIs</title>
		<link>http://jesperastrom.com/social-conversion/the-rational-of-irrational-social-media-kpis/</link>
		<comments>http://jesperastrom.com/social-conversion/the-rational-of-irrational-social-media-kpis/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 21:33:19 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[Social Conversion]]></category>
		<category><![CDATA[KPIs]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/?p=227</guid>
		<description><![CDATA[Irrational economic decisions are made all the time in order to get something now, that will really cost us more in the long run than the value it gives us right away. Theories on irrational economic decisions are quite interesting when discussing social media KPIs as the basis of recommendation, word-of-mouth marketing, which is the [...]]]></description>
		<wfw:commentRss>http://jesperastrom.com/social-conversion/the-rational-of-irrational-social-media-kpis/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
	</channel>
</rss>
                 
