Ok, I’ll have to break e-mail week for this… I like watching clips on YouTube. A couple of weeks ago I spent watching 12 hours of video from the Google Webmaster Help channel. Yes, that means all of it. (yes… I am sick…)

I truly feel like I am onto something here… hmm…. but before I draw any conclusions I probably must watch the videos one more time. NOT…

This post is solely written, because I take pride in making fun of people who think Google and Matt Cutts are up to no good, I decided to find my own three Google conspiracies/secrets to fuel the discussions for the coming week, perhaps they will give you the “secret insight” on how to rank on top of Google’s search results?? :S :

1. The Related Movies tell the story about Google’s future plans

First off, the related videos to his are no less than interesting if you believe in conspiracy theories about Google taking over the world.

I mean… Google owns YouTube… and this MUST mean that Google Webmaster Help is REALLY related to… who ever obaidkarki is… right??

2. According to Matt Cutts a Link is about an inch

Yeah… and the best estimate of how much a link is worth is quite obvious when you study Matt’s movement in the Webmaster Help Videos… ONE INCH for each link you get… Yeah… you heard me!! Cause when ever Matt talks about links he has this compulsory thing of doing this:

See for yourself at Google Webmaster Help Videos.

3. Did I catch a Tell on Matt Cutts?

Another thing I saw in Matt’s body movement was that of when he tells a lie. In the below video, watch how I have decoded Matt Cutts to give you the ability to spot him in a lie:

[Disclaimer: For those of you reading this, thinking I have gone insane. Well, might not be too far off the truth, but considering people are discussing these types of things out there made it impossible for me to resist... haha..]

Possibly related posts:

• Related posts on Google Conspiracy
• Coast to Coast AM – 14 Sep 2009 – America’s Occult History 5/11 …
• Stress Free Top 3 Weekly.

• Related posts on Matt Cutts
• Internet Marketing – Why 2010 Will Be A White Knuckle Ride For Web …
• Update on “speed” as a Google ranking factor « Internet technology …

There is always a lot of chat about how Google value different kind of links. Here are three important videos from Matt Cutts and Google that I think you should look through if you haven’t already done so. Also subscribe to their channel as they post about a video a week, sometimes more often.

It is friday so why don’t kick back and watch some vids right?

You shouldn’t always trust Google, especially when it comes to what works and what doesn’t. It is important however to follow changes in what they say. These are four videos of about 14 hrs (yes I’ve seen them all) of videos from the Google Webmaster account. These videos are solely about how they view links from different sources.

1. Social Links

The important thing that Matt says in this video is that they look at each web page individually. Authority links are more important than no authority links. Page Rank is what is a face value of authority, but there are many other aspects that are calculated into a web page’s authority. On topic, LSI, co-citation etc. Page Rank gives you a rough estimate if the web page is harmful or if it is good for you though but you cannot solely depend upon it.

Social links are usually not followed. This doesn’t mean you shouldn’t build them. All links that Google find to your website are good although they do not pass page rank. In a natural link profile, there are nofollow links included, so don’t forget them when building your link profile.

2. Linking to Friends

This is basically an ethical discussion. The nofollow attirbute is discussed in some detail and Matt doesn’t give away anything new. The video is important however as it takes aim at what other aspects than paid links that might not be accepted by google.

3. Matt Cutts on Reciprocal Press links

In this video Matt discuss press links. Reciprocal links are also a part of your natural link profile, but your links should not only be to websites that have linked to you. Variations are important and if you put the user/brand thoughts in the center of your analysis you will end up on a good place.

4. On Blog Comment Spam

Again, Matt discusses the nofollow attribute but he also mentions some really interesting points about servers and spammer tactics that are important to take into your blog comment tactics. Do not behave in a spammy way as he describes here, but behave naturally and they won’t notice. There is this excellent wordpress plugin called pingcrawl that can help you out with some automatic pingback reciprocal linking. This might come in handy when you are building weaker domains in the beginning. As a compliment to normal link building, naturally.

That’s my contribution to the friday afternoon/evening. Have fun

//Jesper