I talked to Christian Rudolf tonight about search. It is not uncommon that we talk about links, blog posts and what is happening in the onlinedom. We started talking about what the true essence of search optimization is really about. We both agree that it is about meeting the visitor with exactly the content they want to find for that query. In many cases we believe we are better than Google at determining this for the simple reason that we are people and they are mainly an algorithm.

There is a lot of talk about search engines and spam. Matt Cutts works his butt off trying to rid the SERPs of manipulation. On my end of the spectra, I am quite concerned. Not about the manipulation, but I am concerned of the measures being taken against it. Why do I say this? Well, basically the problem lies within links and the value that Google gives them.

Found this video on YouTube, and I though I should share it as it is an important piece of the puzzle when taking control of your own brand online. As people are searching through many different means, this is perhaps the best way to make an instant impact on the search rankings.

Blog post about LSI and Co-Citation and how it is related to the way we as people judge each other in society. There are many similarities with judgmental preferences in off line life.

Duplicate content does penalize your website if your content exist on another strong domain. With penalization I mean that Google would push my page downwards in the SERPs because of that the content exists elsewhere. This means that if my content was supposed to be on page 1, then it is all of a sudden on page 3 or 5 or 10 or not in the index at all. with filtering they mean that you get grouped under the little thing called “similar” in the SERP snippet.

SEO 101 guide explaining where to put the keywords for a particular page.

A keyword site-map should be created for any web project you engage in and that you aim to launch through the search engines. Not to confuse with the Google XML sitemap that should enlist all your web pages contained in your website, the keyword sitemap should contain: all your used keywords on what page your [...]

Extending keywords is a practice where you extend the concept of viewing your keyword as a theme. As it is meant to define your page, you should really try to include whatever words can complete your theme. If your main keyword or theme for the page is car insurance for example, you should think of [...]

What is a keyword? It is debatable whether or not a keyword is one word or if it is a theme. What we know is that a keyword defines the content of a page. There is a misconception that you can have several keywords on one page. Each page should be optimized around its own [...]

As the web seems to be completely lacking of Search Engine Optimization (SEO) guides (not) I figure I have to make a run for it. Jokes aside, I haven’t found a really good guide that takes the user from a very basic level to a reasonably good level. If you are a novice user who [...]