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	<title>Jesper Åström - Ideas worth keeping to yourself&#187; Search Engine Optimization</title>
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	<description>Where information is free, application &#38; tactic becomes key</description>
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		<title>Search Optimizers are the Internet Doctors</title>
		<link>http://jesperastrom.com/seo/search-optimizers-are-the-internet-doctors/</link>
		<comments>http://jesperastrom.com/seo/search-optimizers-are-the-internet-doctors/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 22:14:50 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/?p=2684</guid>
		<description><![CDATA[I talked to Christian Rudolf tonight about search. It is not uncommon that we talk about links, blog posts and what is happening in the onlinedom. We started talking about what the true essence of search optimization is really about. We both agree that it is about meeting the visitor with exactly the content they want to find for that query. In many cases we believe we are better than Google at determining this for the simple reason that we are people and they are mainly an algorithm.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>6 Thoughts on Google search challenges for 2010</title>
		<link>http://jesperastrom.com/search-engine-marketing/google-challenges-2010/</link>
		<comments>http://jesperastrom.com/search-engine-marketing/google-challenges-2010/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 13:51:05 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Google 2010]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Trends Google]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/?p=1676</guid>
		<description><![CDATA[There is a lot of talk about search engines and spam. Matt Cutts works his butt off trying to rid the SERPs of manipulation. On my end of the spectra, I am quite concerned. Not about the manipulation, but I am concerned of the measures being taken against it. Why do I say this? Well, basically the problem lies within links and the value that Google gives them.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google Local Business Centre for Google Maps</title>
		<link>http://jesperastrom.com/search-engine-marketing/google-local-business-centre-for-google-maps/</link>
		<comments>http://jesperastrom.com/search-engine-marketing/google-local-business-centre-for-google-maps/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 11:26:46 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Business and Google]]></category>
		<category><![CDATA[Google Maps]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/?p=1641</guid>
		<description><![CDATA[Found this video on YouTube, and I though I should share it as it is an important piece of the puzzle when taking control of your own brand online. As people are searching through many different means, this is perhaps the best way to make an instant impact on the search rankings.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Every Link comes with a Person(-a)</title>
		<link>http://jesperastrom.com/seo-101/every-link-comes-with-a-person-a/</link>
		<comments>http://jesperastrom.com/seo-101/every-link-comes-with-a-person-a/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 09:10:45 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO 101]]></category>
		<category><![CDATA[Latent Semantic Analysis]]></category>
		<category><![CDATA[Latent Semantic Incexing]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[LSI/LSA]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/?p=674</guid>
		<description><![CDATA[Blog post about LSI and Co-Citation and how it is related to the way we as people judge each other in society. There are many similarities with judgmental preferences in off line life.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Duplicate content penalization &#8211; Exhibit A</title>
		<link>http://jesperastrom.com/seo-202/duplicate-content-penalization-exhibit-a/</link>
		<comments>http://jesperastrom.com/seo-202/duplicate-content-penalization-exhibit-a/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 18:13:42 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[SEO 202]]></category>
		<category><![CDATA[Duplicate Content]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/?p=1199</guid>
		<description><![CDATA[Duplicate content does penalize your website if your content exist on another strong domain. With penalization I mean that Google would push my page downwards in the SERPs because of that the content exists elsewhere. This means that if my content was supposed to be on page 1, then it is all of a sudden on page 3 or 5 or 10 or not in the index at all. with filtering they mean that you get grouped under the little thing called "similar" in the SERP snippet.]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Where to put the keywords</title>
		<link>http://jesperastrom.com/seo-101/where-to-put-the-keywords/</link>
		<comments>http://jesperastrom.com/seo-101/where-to-put-the-keywords/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 10:22:16 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO 101]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[seo tutorial]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/?p=109</guid>
		<description><![CDATA[SEO 101 guide explaining where to put the keywords for a particular page.]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Creating a Keyword Site-map</title>
		<link>http://jesperastrom.com/seo/creating-a-keyword-site-map/</link>
		<comments>http://jesperastrom.com/seo/creating-a-keyword-site-map/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 01:57:43 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO 102]]></category>
		<category><![CDATA[Keyword site-map]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/?p=116</guid>
		<description><![CDATA[A keyword site-map should be created for any web project you engage in and that you aim to launch through the search engines. Not to confuse with the Google XML sitemap that should enlist all your web pages contained in your website, the keyword sitemap should contain: all your used keywords on what page your [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Extending keywords</title>
		<link>http://jesperastrom.com/seo-101/extending-keywords/</link>
		<comments>http://jesperastrom.com/seo-101/extending-keywords/#comments</comments>
		<pubDate>Sat, 31 Jan 2009 13:37:45 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO 101]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/?p=107</guid>
		<description><![CDATA[Extending keywords is a practice where you extend the concept of viewing your keyword as a theme. As it is meant to define your page, you should really try to include whatever words can complete your theme. If your main keyword or theme for the page is car insurance for example, you should think of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Keywords</title>
		<link>http://jesperastrom.com/seo-101/keywords/</link>
		<comments>http://jesperastrom.com/seo-101/keywords/#comments</comments>
		<pubDate>Sat, 31 Jan 2009 13:04:02 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO 101]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/?p=104</guid>
		<description><![CDATA[What is a keyword? It is debatable whether or not a keyword is one word or if it is a theme. What we know is that a keyword defines the content of a page. There is a misconception that you can have several keywords on one page. Each page should be optimized around its own [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Complete Guide to Search Engine Optimization</title>
		<link>http://jesperastrom.com/general-info/search-engine-complete-guide/</link>
		<comments>http://jesperastrom.com/general-info/search-engine-complete-guide/#comments</comments>
		<pubDate>Wed, 28 Jan 2009 17:42:00 +0000</pubDate>
		<dc:creator>Jesper Astrom</dc:creator>
				<category><![CDATA[General info]]></category>
		<category><![CDATA[Beginner level SEO]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://jesperastrom.com/wordpress/?p=47</guid>
		<description><![CDATA[As the web seems to be completely lacking of Search Engine Optimization (SEO) guides (not) I figure I have to make a run for it. Jokes aside, I haven&#8217;t found a really good guide that takes the user from a very basic level to a reasonably good level. If you are a novice user who [...]]]></description>
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		<slash:comments>2</slash:comments>
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