Keep the offline business, but please expand in the online business
By Jesper Astrom at 26 October, 2009, 7:09 pm
Some companies just won’t get on this train of social media and search. Some companies are just too ignorant, too arrogant and too self indulging to understand that the future does not lie in the past, but in the future. Adapting has always been the human beings way of survival. It plays out in all parts of our society. Europe was leading until the kings, church and queen stuff made the “janks” want to turn on us and become a republic. They then ruled the world until now when we see the Chinese take over as they change, they adapt and most of all, they adopt better practices instead of relying on best practices.
Read More >>Extending keywords
By Jesper Astrom at 31 January, 2009, 2:37 pm
Extending keywords is a practice where you extend the concept of viewing your keyword as a theme. As it is meant to define your page, you should really try to include whatever words can complete your theme. If your main keyword or theme for the page is car insurance for example, you should think of [...]
Read More >>Keywords
By Jesper Astrom at 31 January, 2009, 2:04 pm
What is a keyword?
It is debatable whether or not a keyword is one word or if it is a theme. What we know is that a keyword defines the content of a page. There is a misconception that you can have several keywords on one page. Each page should be optimized around its own keyword. [...]
Complete Guide to Search Engine Optimization
By Jesper Astrom at 28 January, 2009, 7:42 pm
As the web seems to be completely lacking of Search Engine Optimization (SEO) guides (not) I figure I have to make a run for it. Jokes aside, I haven’t found a really good guide that takes the user from a very basic level to a reasonably good level.
If you are a novice user who wants [...]
