Talk at the Searchmeet conference
By Jesper Astrom at 18 December, 2009, 9:10 pm
I had a talk at searchmeet about the foundation of conversion theory a couple of weeks ago. Basically I say that we need to meet the user where they enter the website, not only based on what page they enter but through what source they enter. Then we need to take into consideration in what [...]
Read More >>Google Analytics Annotations
By Jesper Astrom at 7 December, 2009, 8:26 pm
Here is an extremely helpful tool I have completely missed out on so far in Google Analytics. Annotations is one of those things that makes your stats understandable and shareable within your organization. We cannot see similar functionality in other tools out there and Google are currently really pushing to become the number one in Analytics online.
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